10/23/2026
AI systems have more than one way to learn about your business.
Semrush breaks the information flow into four areas:
🔵 Training data: Public web content and other sources used when models are trained.
🔵 Live retrieval: Current information pulled from the web or search indexes when an AI system needs fresh context.
🔵 Licensing partnerships: Content supplied through agreements with platforms and publishers.
🔵 User-initiated data: Files, connected tools, or other information users bring into an AI interaction.
For marketing teams, the takeaway is practical: your website matters, but so does the information about your brand across the wider web.
Check crawlability. Keep your brand information consistent. Build credible third-party mentions. And make sure the content you want found is accurate and current.
That gives AI systems more reliable information to work with when your business is relevant to a question.
https://www.semrush.com/blog/where-does-ai-get-its-information/