K2MD

K2MD K2MD is a company that connects people. We use strategy and creativity to build stronger relationships between businesses and their audiences. Welcome to K2MD.

growing your business
starts here…

Are you wanting your business to rise above the competition, increase sales, and grow marketshare? You’re in the right place! We’re an Albuquerque, New Mexico advertising and branding agency specializing in making brands work harder and smarter to improve your bottom line.

Our client, bioAffinity Technologies, is changing the future of lung cancer. A fast-growing biotechnology and laboratory...
06/02/2026

Our client, bioAffinity Technologies, is changing the future of lung cancer. A fast-growing biotechnology and laboratory services company, they’ve developed a non-invasive device that can accurately detect lung cancer as early as Stage 1, which has the potential to save countless lives and healthcare dollars. As cutting-edge as their science is, their website was outdated. They needed a site that better reflects their expertise, ingenuity, and sophistication while maintaining a robust library of information for doctors, scientists, and investors seeking to learn more. What we built for them shows bioAffinity Technologies in a more authentic light, showcasing their own people, their pioneering technology, and an easily navigable trove of content demonstrating their expertise and efficacy. We call it a breath of fresh air.

05/06/2026

A camera. A community. And a building with an incredible story. We spent an ordinary day at Amy Biehl High School, following students, staff, and teachers through their everyday, and what we found was anything but ordinary. Kids who are unapologetically themselves. Teachers who genuinely love what they do. A community built around curiosity and empowerment. Then, there’s the building itself: a stunning historic former post office and courthouse in the heart of downtown Albuquerque, charming enough to double as a Hollywood film location (yes, that’s the Oppenheimer courthouse). The story was always there. We have the privilege of telling it.

Albuquerque’s oldest public charter school needed their brand to catch up to their mission after facing pandemic-driven ...
05/06/2026

Albuquerque’s oldest public charter school needed their brand to catch up to their mission after facing pandemic-driven enrollment decline. We brought their brand back to life, evolving their logo, refreshing brand elements, and enhancing their marketing materials to attract Albuquerque families to their school. A brand new website, with an eye-catching hero video, mirrored the heart and mission of the school while improving user experience for first-timers. Amy Biehl High School now looks, feels, and communicates exactly who they are: bold, innovative, nurturing, and ready to find the students who need them the most.

Memories from Camp Addy!
03/11/2026

Memories from Camp Addy!

We are honored to have our work recognized at New Mexico’s American Advertising Awards this past weekend. Advertising th...
03/04/2026

We are honored to have our work recognized at New Mexico’s American Advertising Awards this past weekend. Advertising that turns heads and moves hearts is not possible without the trust of our clients and a team that believes in one another. A heartfelt thank you to everyone who had a hand in making the work better, and congratulations to all who won this year.

02/12/2026

When federal policy changes and mandatory platform migrations threatened healthcare coverage for thousands of New Mexicans, BeWell didn’t simply promote Open Enrollment. Instead, we built a yearlong communications strategy to prepare both existing and new customers. Every message was designed to reduce confusion, build trust, and retain coverage, from awareness messages deployed months in advance of Open Enrollment, positioning health insurance as a pathway to a better life, to Be Ready, a dedicated preparation campaign guiding customers through policy and system changes, to a focused Open Enrollment push driving action and free enrollment support. Open Enrollment resulted in a 17% increase in enrollment, marking BeWell’s third consecutive record-breaking year, despite other states experiencing enrollment declines and widespread coverage losses.

02/05/2026

Despite major federal shifts to health insurance in 2025, BeWell, New Mexico’s Health Insurance Marketplace, reached record enrollment for the third year in a row, while other states saw steep decreases. That momentum reflects a focused communications effort to prepare New Mexicans. It is also largely a result of state-funded assistance that has kept coverage within reach. However, those subsidies expire June 2026, putting thousands of New Mexicans at risk of losing essential care. We partnered with BeWell to share real voices of New Mexicans whose lives depend on state support, underscoring why continued investment in affordable coverage matters now more than ever.

01/16/2026

Big news for New Mexico families. Universal Child Care is here! We are the first state to subsidize 100% of child care for all working or student parents and guardians, regardless of income. We developed this campaign for the New Mexico Early Childhood Education and Care Department to bring this groundbreaking program to life. Our spot showcases the program’s impact through playful animation that connects us to the classroom and a future full of possibilities. This public service announcement is the centerpiece of a larger campaign, featuring real parent and provider testimonials, to educate, inspire support and participation, and bring New Mexicans together.

Heading Home, a nonprofit organization committed to reducing homelessness, partnered with us to reimagine their website....
01/05/2026

Heading Home, a nonprofit organization committed to reducing homelessness, partnered with us to reimagine their website. With this redesign, we helped create clearer navigation, stronger UX, a renewed emphasis on the power of donation and volunteering, and a more streamlined way to connect people with the resources they need. The result is a site that better communicates Heading Home’s mission and strengthens Albuquerque’s collective fight against homelessness.

12/17/2025

Delivering reliable natural gas is what New Mexico Gas Company is known for. What’s less visible, and just as important, are the investments they make in communities across the state. However, our challenge wasn’t to talk about NMGC’s philanthropy. It was to develop an awareness campaign that allows the impact in our communities to speak for itself. Our community investment campaign puts the spotlight on the organizations’s turning NMGC’s support into real, local change.

Address

316 Osuna Road NE, Suite 402
Albuquerque, NM
87107

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

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