Esparza

06/03/2026

Congratulations to The Education Plan on the launch of their beautiful new website! 🎉

We're proud to have partnered with their team on this important project and grateful for the opportunity to help bring their vision to life. From strategy and design to development and launch, this has truly been a collaborative effort.

A huge thank you to everyone involved who worked tirelessly to make this refresh and launch possible. We're excited to see how this refreshed digital experience will better serve students and families across New Mexico.

Take a look at the new site: https://theeducationplan.com/

The Education Plan is a 529 future education savings plan that is a tax-advantaged way to save and grow contributions over time to cover future education expenses and reduce the burden of student loan debt.

06/02/2026

June 2nd. It’s Your Call.
We partnered with the Bernalillo County Clerk's Office to do something simple but important: remind New Mexicans that the Primary Election is where the real decisions get made about who appears on your November ballot.

"It's Your Call" was designed to put the power back in the voter's hands.
And today, June 2nd, is your chance to make your voice heard. Independent and unaffiliated voters can walk in, choose either party's ballot, and vote — no registration required. Same-day registration is also available.

Go vote, BernCo! 🗳️

05/27/2026

New Work🚨

Designing Sandoval County’s latest Adventure Guide really was an adventure AND a dream! It was an honor to work with the SeeSandoval.Org brand and showcase all of the gems in the county.

We hope you grab a copy and are inspired to get out and start exploring! ✌⛰️

05/19/2026

Still running static ads? It might be time to rethink that. Motion isn't just a nice-to-have; it's how your message actually lands.

If you’re ready to move on from static ads that get scrolled past, we’re here to help!

05/15/2026

Had ourselves a little Esparza fam celebration! It’s a magical thing when we can get the whole gang together.✨

Thanks for hosting us, Volaré ! 🥂

05/06/2026

Ethical AI marketing isn't a speed bump; it's what lets you move faster with confidence.

We've created a framework for ethical AI marketing, including core principles, a pre-flight checklist, and a simple RACI model to keep your team moving quickly without sacrificing quality.

Take a look 👉🔗 https://esparza.com/ethical-ai-marketing-best-practices/?utm_medium=email&utm_source=sharpspring

04/22/2026

It’s easy to chase followers.�It’s harder (and more important) to create content that actually moves people.

The brands that win on social aren’t just growing, they’re converting attention into action. 📲

How are you measuring success on social right now?

04/16/2026

How do you know when it’s time for outdoor advertising? ☀️
👉 You’re launching or expanding into new markets
👉 Your digital ads aren’t building long-term memory
👉 You need scale and credibility
👉 You want to dominate a physical geography
👉 Your audience is commuting, traveling, or moving

Outdoor is about visibility you can’t scroll past. It’s one of the few channels that builds scale, trust, and brand memory at the same time.

If you’re entering new markets or trying to build brand credibility, outdoor might be the missing piece in your media mix. Send us a message to chat more about your brand needs.

04/08/2026

AI isn’t replacing marketers. But it is reshaping how marketing gets done.
We’re moving from tools → systems�
From ex*****on → orchestration

The winning teams won’t be the ones using the most AI. It will be the ones using it intentionally.

Visit the blog for a roadmap of what marketing leaders should do now to embrace the future of AI.
https://esparza.com/advertising-insights/