CWA Strategic Communications

CWA Strategic Communications CWA is a full-service public relations, advertising & marketing agency established to focus on issues and projects that have a positive impact on New Mexico.

Founded in 1986 as a full-service public relations, advertising and marketing agency, Albuquerque-based Cooney, Watson & Associates, Inc. was established to focus on issues and projects that have a positive impact on the quality of life for the people, businesses and families of New Mexico. Now CWA Strategic Communications, we have created and implemented public and community relations efforts for

a number of memorable, important projects over the years, including the Big-I Interchange Reconstruction Project, the Paseo del Norte/I-25 Interchange Reconstruction Project, the Albuquerque Bernalillo County Water Utility Authority’s “Water by the Numbers” campaign and the General Obligation Bond for Higher Education campaigns in 2012 and 2014. In addition, we have created and implemented a number of long-term campaigns for the New Mexico Department of Health, including the Family Infant Toddler Program.

CWA will close its offices beginning at 12 noon Friday, Dec. 29, and will be closed Monday, Jan. 1, in celebration of th...
12/28/2023

CWA will close its offices beginning at 12 noon Friday, Dec. 29, and will be closed Monday, Jan. 1, in celebration of the New Year! We wish you, your friends and your family a spectacular 2024!

CWA will close its offices beginning at 12 noon Friday, Dec. 22, and will be closed Monday, Dec. 25, in celebration of C...
12/21/2023

CWA will close its offices beginning at 12 noon Friday, Dec. 22, and will be closed Monday, Dec. 25, in celebration of Christmas. We wish you, your friends and your family a safe and joyous holiday!

Our offices will be closed Thursday, November 23, and Friday, November 24, in observance of the Thanksgiving holiday.
11/22/2023

Our offices will be closed Thursday, November 23, and Friday, November 24, in observance of the Thanksgiving holiday.

We Lost One of a KindWe were saddened to hear of the recent death of our founder, James D. “Jim” Cooney.Jim started Coon...
10/03/2023

We Lost One of a Kind
We were saddened to hear of the recent death of our founder, James D. “Jim” Cooney.

Jim started Cooney and Associates (now CWA Strategic Communications) in the summer of 1986 after a successful development and communications career at the College of Santa Fe, PNM, the UNM Alumni Association and, earlier, the University of Notre Dame, where he attended college.

Jim was committed to working with clients whose causes would improve the quality of life in New Mexico. He was passionate about making the public aware of and causing them to care about everything from preventing DWI to early invention for children with developmental delays, water conservation, stopping elder abuse and the unique Native American culture and their accomplishments (specifically, Native American Olympians). He counseled some of our state’s leading institutions, including Blue Cross and Blue Shield of New Mexico, the office of the New Mexico Attorney General and numerous city, state and federal government agencies.

Jim particularly excelled at reaching diverse audiences through educational, informative and compelling long-form videos. His programs were viewed by hundreds of thousands of New Mexicans, aired on the local PBS affiliate, KNME Channel 5, and are partially responsible for helping outlaw drive-up liquor windows, funding needed care for our most vulnerable babies and toddlers, and helping Albuquerque dramatically cut its water usage.

A true Irishman, Jim was never without a twinkle in his eye, a funny story at hand and a kind and compassionate spirit, assisting anyone he met who was in need. He loved animals, caring for miniature horses, Great Pyrenees dogs, a miniature Dachshund and Golden Retrievers. He was a fun, motivational and inspirational spark at our agency, and was missed immediately upon his retirement in 2010.

Ar dheis Dé go raibh a anam. Jim, please know that you made a difference.

🎉 Cheers to the long weekend! Let's take a moment to appreciate all the hardworking individuals who keep our world spinn...
09/01/2023

🎉 Cheers to the long weekend!

Let's take a moment to appreciate all the hardworking individuals who keep our world spinning. 💪🌎

Wishing everyone a safe and happy Independence Day!
07/04/2023

Wishing everyone a safe and happy Independence Day!

We’re looking for a motivated professional to join our team! Visit the link below for more information and to apply. htt...
06/30/2023

We’re looking for a motivated professional to join our team! Visit the link below for more information and to apply.

https://indeedhi.re/3raK2th

06/01/2023

SLFCU is partnering with Sandia National Labs for their annual Homeward Bound Pet Supply Drive – and you can help! New and gently used cat and dog supplies are needed to help groups that provide rescue and fostering services to dogs and cats in need in the Albuquerque, Rio Rancho, Los Lunas, Edgewood, Farmington, and Livermore areas. Bring donations to any SLFCU branch, including Farmington and Livermore, from June 5 to June 9 at 1:00 p.m. MT.

Learn more: slfcu.org/PetDrive

Today we honor those who made the ultimate sacrifice.
05/29/2023

Today we honor those who made the ultimate sacrifice.

To all who celebrate, we hope you enjoy a safe and happy Easter Sunday!
04/09/2023

To all who celebrate, we hope you enjoy a safe and happy Easter Sunday!

Wishing all who celebrate a happy Passover from your team at CWA Strategic!
04/07/2023

Wishing all who celebrate a happy Passover from your team at CWA Strategic!

Congratulations to the educational team of the ABCWUA on a great story in the Albuquerque Journal this week! Teaching st...
03/31/2023

Congratulations to the educational team of the ABCWUA on a great story in the Albuquerque Journal this week! Teaching students about endangered species and biodiversity is important – and who could resist a fish named Bubblegum?

📰

Montessori Elementary students joined ecology experts on Tuesday morning to learn about water use and endangered species through hands-on activities at the Rio Grande Nature Center.

Address

Tanoan Office Plaza, 10400 Academy Rd. NE, Suite 340
Albuquerque, NM
87111

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 9am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+15052932000

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