SunStar Strategic

09/02/2026

Getting media coverage is only the beginning. For asset managers, the value of earned media can continue well after an interview is published or broadcast.

Relevant coverage can support client communications, prospect outreach, social media, sales efforts and other marketing initiatives. The key is having a plan for what happens after the story runs.

Learn more about how asset managers can make earned media work harder across their organization.

https://www.sunstarstrategic.com/blog/public-relations-blog/how-asset-managers-can-use-earned-media-to-build-trust-and-attract-investors

08/25/2026

AI is giving advisory firms access to many of the same tools and capabilities. But it cannot replicate the judgment, perspective, and personal guidance that clients rely on when decisions become complex.

For RIAs, the opportunity is not simply to use AI. It is to use technology in ways that strengthen the client experience while making the firm’s distinct value even clearer.

Our latest article explores how RIAs can benefit from AI without losing the human qualities that set them apart.

https://www.sunstarstrategic.com/blog/public-relations-blog/as-ai-levels-the-playing-field,-ria-differentiation-matters-more

08/18/2026

Investment managers have no shortage of expertise. But expertise alone doesn’t make someone a thought leader.

The strongest thought leaders bring a distinct perspective to the conversation. They identify trends others may be overlooking, challenge assumptions, make connections and consistently share insights rooted in their experience.

Over time, that consistency builds something more valuable than visibility: recognition for how they think.

Learn how investment managers can turn expertise into thought leadership: https://www.sunstarstrategic.com/blog/public-relations-blog/how-investment-managers-can-build-thought-leadership

08/11/2026

Why do some asset managers appear regularly in the financial media while others struggle to get noticed?

Strong performance alone doesn't generate consistent media coverage. Firms that build visibility typically have a clear story to tell, knowledgeable spokespeople who are prepared for interviews, and relationships with journalists who know they can count on them.

Learn how asset managers can build a media relations program that creates credibility and visibility over time.
https://tinyurl.com/2s49dy45

07/30/2026

Not all content serves the same purpose.

Asset managers often focus heavily on market commentary because it's timely.

But AI platforms also rely on educational content, explanatory articles, original perspectives, and well-structured FAQs to understand what a firm knows and when to surface that expertise.

If every article your firm publishes is promotional or product-focused, you're missing an opportunity to build topical authority.

The firms that become trusted resources consistently educate first and promote second.

07/27/2026

Artifical intelligence seems to be impacting everything these days - including how investors discover asset managers!

Instead of returning a list of websites, AI platforms increasingly synthesize information from trusted sources to answer investors' questions meaning the type of content you publish matters just as much, if not more, than how often you publish it.

Firms seeing success in building long-term AI visibility focus on creating a library of educational content that demonstrates expertise, builds topical authority, and answers the questions investors are already asking.

Learn more about the four types of content every asset manager should prioritize to strengthen visibility in both search engines and AI-powered answer engines.

https://tinyurl.com/42fy8zn2

07/13/2026

Choosing a PR and marketing agency for an asset management firm isn't about finding the biggest agency.

It's about finding a partner that understands investment management, financial media, regulatory considerations, and the audiences you want to reach.

The best PR and marketing partners don't simply execute tactics. They help asset managers build credibility, communicate expertise, and strengthen long-term visibility.

If you're evaluating agencies, our latest article outlines the qualities that matter most.

https://www.sunstarstrategic.com/blog/public-relations-blog/asset-management-pr-partner

07/07/2026

Many financial firms assume differentiation requires bold claims or aggressive marketing.

In reality, some of the most effective marketing for investment firms comes from clearly communicating your philosophy, investment process, and market perspective while remaining within compliance guidelines.

A distinct point of view can help financial firms stand out without making exaggerated promises or creating unnecessary regulatory risk.

Learn how investment firms can differentiate through authentic communication in our latest article. https://www.sunstarstrategic.com/blog/print-n-digital-media-marketing-blog/how-financial-firms-can-differentiate-without-crossing-compliance-lines

07/04/2026

07/01/2026

Many asset managers and investment professionals assume their expertise speaks for itself.

Unfortunately, expertise that stays inside conference rooms and client meetings is invisible to everyone else.

The investment firms that build lasting recognition consistently share their perspectives through articles, interviews, market commentary, podcasts, and educational content. They answer questions before clients and prospects ask them. They explain complex topics in understandable ways and contribute to industry conversations instead of simply observing them.

Thought leadership isn't about having all the answers. It's about consistently demonstrating your expertise and point of view.

Over time, that's what builds trust and establishes authority.