Smith & Harroff

Name: Smith & Harroff
Address: 1729 King Street, Suite 310, Alexandria, VA, 22314, US
Telephone: +17036838512

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United States
Alexandria, VA
Smith & Harroff

Strategic Communications, Public Relations, Issue Advertising, Digital Marketing

04/18/2025

Sam Altman sat down with head of TED Chris Anderson to unpack the promise and peril of superintelligence. If AI becomes an extension of ourselves, here's hoping it picks up our best ideas—not just our typos. https://www.ted.com/talks/sam_altman_openai_s_sam_altman_talks_chatgpt_ai_agents_and_superintelligence_live_at_ted2025

The AI revolution is here to stay, says Sam Altman, the CEO of OpenAI. In a probing, live conversation with head of TED Chris Anderson, Altman discusses the astonishing growth of AI and shows how models like ChatGPT could soon become extensions of ourselves. He also addresses questions of safety, po...

05/31/2024

Discover a variety of networking, training, and business events for marketing and communication professionals located in the Metro-DC area!

Discover a variety of networking, training, and business events for marketing and communication professionals located in the Metro-DC area.

08/04/2023

🎯 Success mantra: solid strategy + focused content + consistency in dissemination = victorious results! https://smithharroff.com/effective-content-strategy-catapult-your-cause

We’ve all heard people say that Content is King… probably more times than we’d care to count. While this may be true, content alone isn’t enough to bring you success. We might as well be doing nothing when we create content without a purpose, direction, or goals. That’s why developing a co...

06/24/2023

It's ok to get uncomfortable! True growth often comes from facing fears or doing things you think you can't do. Looking at yourself honestly helps too. https://www.wondermind.com/article/shadow-work

Shadow work is about investigating and embracing the parts of ourselves that we often keep hidden. Here's how to do it.

05/23/2023

Some good advice here: know thyself, set boundaries & prioritize IRL relationships!

The social media comparison advice to just log off and live your life is unrealistic, so what’s a chronically online person to do?

05/16/2023

ICYMI - This 5-part audio series delves into navigating challenges and communicating effectively during difficult situations with very high stakes.

This 5-part series is about navigating challenges and communicating effectively during difficult situations when your organization’s credibility and reputation – even its very future – are on the line. Learn from those who have communicated when the stakes are highest. Hear from those who’ve...

05/12/2023

If you're struggling to re-engage people who have visited your website but haven't purchased your products or services, this article describes how you can effectively reach out to your online visitors via email to help increase conversion rates.

Want to re-engage people who don't purchase your products or services? Want an ad-free strategy? Learn how to target website visitors organically with emails.

05/04/2023

Who doesn't love getting more for less? Creating engaging, relevant, and valuable content requires time, energy, and financial resources. When so much goes into creating it, it makes sense to want to get the most out of it! https://smithharroff.com/repurpose-content/

Creating engaging, relevant, and valuable content requires time, energy, and financial resources. When so much goes into creating it, it makes sense to want to get the most out of it.

04/18/2023

📱🔒 Pay-for-subscriptions on social media... ??? 🤔💰 With the increasing number of ads and additional fees, users are buzzing with passionate opinions. Here are some findings on what users expect, quality of features, pricing, ideal social media services, and likelihood to subscribe.

Social media services such as Twitter, Facebook, Instagram, and Snapchat have implemented pay-for-subscription services (Twitter Blue, Snapchat Plus, and Meta’s bundled Facebook and Instagram Blue Badges). The buzz from users, long inundated with a large number of advertisements but now also facin...

04/13/2023

The short story of how Instagram's logo became iconic 📸 ➡️

How Instagram's logo evolved from the old camera to the new gradient icon.

04/10/2023

Here are a few fast facts about the top platforms US consumers are using in 2023: https://blog.hubspot.com/marketing/fastest-growing-social-media-platforms

Using data from our May and January Consumer Trend surveys, we look at the top social channels seeing the most growth and which demographics lead it.

03/27/2023

Does your organization retarget visitors who have previously interacted with your website or shown interest in your products or services? When done correctly, it can be a great way to get a second chance to connect with people who have shown an initial interest but have not yet taken any action. https://smithharroff.com/dont-let-them-slip-away-how-retargeting-brings-your-audience-back-for-more

Retargeting is an effective way to convert website visitors because it focuses on people who've already shown interest in a particular product or service and works best as part of a comprehensive digital strategy.

Address

1729 King Street, Suite 310
Alexandria, VA
22314

Telephone

+17036838512

Website

https://smithharroff.com/

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Our Story

Smith & Harroff (S&H) was founded in 1973 by J. Brian Smith and Mark Harroff. The firm initially established its reputation as a highly successful political consulting and advertising agency known best for winning seemingly “unwinnable” races. Until 2002, S&H produced advertising for 10-15 candidates in each election cycle and, with over a hundred victories, we had one of the best win-loss records in the business.

In the mid-1970s, S&H became one of the first political consulting firms to successfully transition into corporate public affairs and public relations counseling, which now accounts for most of the firm’s client relationships.

S&H ranks among the most highly regarded public relations firms in the country, specializing in strategic communications counseling, corporate public affairs and issue advertising. Our size ensures senior-level personal attention, while providing the full range of communications services needed today to convey messages effectively and win policy debates.

S&H is an issues-oriented company that integrates a broad range of skills to improve the public opinion and strengthen the legislative and regulatory environment in which our clients must operate. Our proven ability to offer strategic counseling enables us to select the most effective combination of services necessary to solve corporate problems, and debate issues in the opinion marketplace.