SimpsonScarborough

06/01/2020

June is supposed to be a time to recognize, celebrate, and support the LGBTQ+ community. But right now is not a time of celebration. It's a time to mourn our collective failures and take action to eradicate the systemic racism that has led to the murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and the many who have come before. As a country, we profess that we were founded on the principle of equality but our actions tell a different story. We're devastated that the fight for equality has not yet penetrated the hearts and minds of all citizens of this country. We must all take action.

05/20/2020

"Branding is foundational to long-term institutional sustainability, through not only the good times but also — and maybe especially — the bad ones."

Read our latest post about why your branding efforts have never been more important from our AVP of Strategy & Accounts, Kristen Creighton.

Branding is foundational to the long-term sustainability of colleges and universities, and that's never been more apparent than during the COVID-19 crisis.

05/19/2020

One of the roles this pandemic is playing in our culture is that of catalyst; it's not just
forcing industries to evolve to meet the demands of a socially-distanced world, it's
reshaping the very ways we think about how we work, how we live, and how we learn.

These findings come from our friends at Innovate MR in their latest consumer perceptions study, surveying a broad range of interests and sectors, including higher ed.

Access the full report here: https://bit.ly/36fBiTS

05/18/2020

What if we don't need to get back to the residential experience? Or what if we could redefine what 'residential college experience' even means?

This week's brief: Remote College and the Daydream Believer

What happens if we reimagine what a residential college experience even means? Can we combine the best parts of online and in-person learning without losing the transformational life experience?

05/15/2020

During difficult times, emotions take the reins for consumers, and as their world and brand views change, yours should too.

Learn how to improve your brand & marketing communications during times of uncertainty.

05/14/2020

People are feeling worn out from all of the news and information overload, so keep communications actionable, relevant, and authentic to your brand.

The upside and downside of increased use of social platforms in light of COVID-19 and living under quarantine.

05/13/2020

I’d rather not think of being human as a brand strategy, but something authentic brands simply are. Maybe it's just about striving to do the next right thing — even if mistakes are made along the way — even if it sometimes feels like we’re going backward.

I’d rather not think of being human as a brand strategy, but something authentic brands simply are. Maybe it’s just about striving to do the next right thing; even if mistakes are made along the way, even if it feels like we’re going backward.

05/08/2020

In case you missed our April Replication webinar last week, watch the entire presentation here:

Elizabeth Johnson presenting the findings from the April Replication of our National Student Survey.

05/07/2020

Something unexpected keeps happening as we help clients replicate our study for their own institutions.

Students use open-ended questions to express gratitude, offer support — even encouragement.

It's a small thing, but it means everything.

https://bit.ly/3dt1q0i

05/07/2020

"The future will be shaped by those whose education is now preparing them for their contributions to whatever comeback we envision and whatever success we muster. Our investment in our students for their—and our own—futures could not be more critical."

If you haven't read 'We Are All Essential' from President Jo Allen of Meredith College and President Emeritus Andrew Benton of Pepperdine University, now would be a good time.



https://bit.ly/2YDehbY