Mekanic

Mekanic Our brand transformation agency helps businesses deliver authentic value to their communities through strategy, storytelling, design, and experiences.

Mekanic is a boutique branding agency launched by Erik and Katie Hansen. We believe every business, product, service or system has an awesome brand story waiting to be uncovered, elevated and activated. At Mekanic, we deliver energizing experiences for our clients and partner with them to co-create authentic brands from the inside out that customers and internal teams can rep with pride. Identity

design, messaging, creative campaigns, digital strategy, business innovation and experience design are all vital components of Mekanic built brands. The name Mekanic was inspired by our passion for getting our hands dirty, co-creating, mastery and the idea that great brands are built not bought. Check out our website at http://www.mekanic.com and spread the word!

03/05/2025

In a fast-paced world where brands fight for mere seconds of attention, simplicity wins. Brand Anchors build trust and emotional connections with target audiences while breaking through the noise. Learn more in this video from Mekanic CEO Erik Hansen.

10/08/2024

“Our members love our website and say it’s really easy to use.”

Wouldn’t it be nice to hear your members say that?

The truth is digital experiences have become more important than ever. Speed. Ease of use. Accessibility. We demand at least that from the websites we visit, and often we want even more.

Your members are no different.

In the last 12 months, we’ve developed and launched 9 dynamic new websites for our association clients - with 3 more on the way. The demand for a better digital experience is here.

Is your website still working for your members?

Or is it time for something new?

09/27/2024

When your industry evolves, your association does too.

You create new products, certifications, and CEs, all while expanding your membership.

But while different parts of your industry and organization grow – your name doesn’t.

When the American Society of Military Comptrollers came to Mekanic, their industry and membership had changed, but not their name.

Over 12 months, we worked with ASMC to define a new name: The Society of Defense Financial Management.

Inclusive. Expansive. Reflective of who SDFM truly was.

Visit our website to see the complete rebrand that ushered SDFM into the future.

Who’s ready for fall?
09/18/2024

Who’s ready for fall?

09/18/2024

Are you growing alongside your members?

The American Association for Respiratory Care (AARC) needed the brand and digital experience to match a new era of leadership. Because a change that’s seen and felt, is a change that’s truly happening.

At Mekanic, we help organizations like AARC connect with their audiences, allowing them to evolve right alongside those they serve. Through a new brand, inclusive messaging, and responsive website, we helped AARC show their members and the world, what the next era of respiratory care would look like.

09/05/2024

From digital ad campaigns to full rebrands, dynamic live events to expressive websites, we think your profession, industry, and audiences could use a bit more YOU.

Our a-list team of Strategists, Researchers, Writers, and Designers believe in the power of telling your organization’s unique story strategically across every channel and medium.

Your audiences want to be part of an expansive, important, and powerful story - your story. At Mekanic, we help you tell it, everywhere it needs to be seen, heard, and experienced.

Visit us online to learn more.

08/28/2024

Is your organization’s space consolidating? Is your constituency evolving? Are sponsors and business partners shifting?

Whatever’s impacting your ability to thrive, Mekanic helps you adapt.

Take the Outdoor Hospitality Industry - our work included a new inclusive name, brand, and website to reach their new and expanding audiences.

Alongside the team at OHI, we developed dynamic messaging and a design that evoked the scenic, free-spirited and adventure-forward nature of OHI’s member destinations.

See our website for more examples of our industry-redefining work.

08/23/2024

For those leading associations, “innovation” is more than a buzzword.

Recently, Mekanic’s CEO Erik Hansen heard leaders at conferences, round tables, dinners, and in client conversations share their desire to innovate, and one thing became clear:

Innovation requires vision—a vision shared by your whole organization and applied to every facet of your association’s work.

Innovation is vision in practice that produces transformation over time.

From innovation to vision, practice to transformation--at Mekanic, we help you achieve it.

Ready to innovate? We’d love to hear from you.

08/06/2024

Join us at the ASAE Annual Meeting 2024! Learn how to increase your social media ROI through a presentation from Mekanic CEO Erik Hansen and CMO Stuart Perkins, “Likes Are Not Worth $1,000 of Your Time.”

They’re speaking from 9 to 10 a.m. ET on Tuesday, August 13th in Room 5 of the Huntington Convention Center of Cleveland, session number 474. We hope to see you there!

04/22/2024

Do you believe every child deserves access to proper nutrition?

Our work with the School Nutrition Association elevates the critical role school meals play in providing essential nutrition for so many children. We developed a comprehensive campaign to highlight the stories of children who were able to achieve their full potential, in part thanks to the nutritious meals they received at schools.

See our website for examples of how this campaign came to life, and stay tuned as we create more story-telling content, from social media posts to multi-placement videos.

Please join us in wishing our favorite photographer and all-around wonderful guy a very happy 40th birthday today! You ...
01/23/2024

Please join us in wishing our favorite photographer and all-around wonderful guy a very happy 40th birthday today! You know how there are people who make your life better because they're in it? Jonathan's one of 'em. Cheers, big boy!

Address

1010 N Fairfax Street, Suite 203
Alexandria, VA
22314

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

Telephone

+17036479884

Website

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Who We Are

We deliver go-to-market brand systems in concentrated time frames to maximize the impact and reach of maturing businesses, nonprofits, and associations who serve communities of people with shared goals, values, interests, lifestyles, and professions. Using a partnership model that keeps pace with today’s digital economy, we build first-class brands that integrate comprehensive strategy, powerful storytelling, award-winning design, and manageable implementations to propel businesses forward, define their purpose, and strengthen their communities. Check out our website Mekanic.com and find us on Instagram @mekanicbrands #mekanicbrands