Haley Davis Branding and Design

08/20/2019

Look at these gals out here killing it in Cenla 💕 thank you for sharing, Haleigh!

Monday morning education class. 🖤

08/19/2019

LOOK AT MY MANE ENTREPRENEURS 😍😍😍 these stylists are going to take over Central Louisiana - just wait! Thank you, Heather for sharing your experience!

08/19/2019

LOOK AT THESE MANE ENTREPRENEURS 💕 thank you girls, I LOVED having you!

What a great Monday spent learning with local cenla stylist❤️ thank you for bringing so much knowledge to hairstylist in our area! You rock 💃 here’s to serving cenla😍

07/11/2019

WANT A QUICK, LITTLE TACTIC TO USE IN YOUR BRAND MESSAGING? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Quit selling your services and sell the internal transformation you are creating instead. What I mean by that is to focus a little less on the external problem - the hair - and focus on the internal problems your clients are facing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Maybe your client doesn't feel like she's REALLY who she is meant to be. Maybe your client has had her hair done in the past in ways that were comfortable with society instead of embracing who she is deep down. Maybe your client has played it safe with her hair because she was terrified to have hair that was out of the "norm." In hear heart, your client is craving to be different, to come out of her shell, to let loose and go all in with a full s**g haircut. But she just doesn't want a stylist that will just cut her hair and shove her to the receptionist. She wants a stylist that hears her, empathizes with her feelings, and will be her number one fan and holding her hand when she does make that step for the full s**g haircut. ✨SHE WILL NEVER UNDERSTAND THAT YOU CAN DO THAT FOR HER, THOUGH, IF YOU DON'T START SPEAKING TO HER INTERNAL PROBLEMS ✨She knows you can cut hair - she sees all of your work on Instagram. She wants to know that you can relate to her. That's when she will take the next step. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here's a quote from Donald Miller's Building A Brand Story "People's internal desire to resolve a frustration is a greater motivator than their desire to solve an external problem."⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My point - speak to your clients' heart, not just to their hair.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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P.S. - the "client" I used in the story above is me. I am now living out who I think I was really meant to be with a beautiful, full s**g haircut 💕

06/05/2019

✨ WHAT MY IDEAL CLIENT ACTUALLY WANTS TO SEE ON MY WEBSITE ✨This answer is going to actually shock you. You only need about TEN SENTENCES on your homepage that will make your ideal client literally come running for you with much desperation. I'm going to break down these ten sentences below for you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨A one sentence tagline of your service transformation⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨Who you are⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨What you do⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨Who do you serve ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨Identify their problem⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨About why you and your service is the guide they need to answer their problem⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨Established credibility - whether that be your exclusive client lists, testimonials, or certification that make you an expert.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨A four-step process of how to get your service that will take them from drab to fab.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨A three part agreement of what they will receive by choosing you⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨What they get to avoid, how they will succeed, and what their transformation will look like - all because they choose you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Does this give you a little clarity that your homepage doesn't need to be slammed with content?