Orange County SEO - Steve Portnoy

08/25/2016

Type No More: How Voice Search is Going to Impact the SEO Landscape

http://bit.ly/2bZ57Pp

07/23/2016

Twitter is losing executives and it’s being crushed by Facebook, Instagram, and even WeChat. It used to be essential, but now is it about to die?

07/21/2016

Not just any links.......

Many think links are a declining ranking signal in Google's algorithm, but this new study shows links are more important than ever.

07/13/2016

15 SEO tips for websites. How to rank higher in Google

1. Avoid using a lot of images or Flash content on your website, because this kind of content is not visible to search engines, and won’t help your ranking. It goes the same for JavaScript.

2. Images and flash objects are fun and eye appealing, but always use them with texts that describe them.

3. Make sure your website is fast. A lot of images, Flash and Java objects will slow down the loading time, another issue taken in consideration by Google.

4. Avoid having duplicate pages (the same content on more than one page), because Google will only index them once.

5. Use a keyword tool (like Google Adwords Keyword tool) to find out what are the most valuable keywords for the entire website and for each page individually: those that have a high number of searches and low competition.

6. The URL matters, so have a domain name that’s related to your keywords and content.

7. Your keywords should appear in your website’s description. Go to Manage website -> Website description, and write a short description of your website and include your most valuable keywords.

8. Write a page name and set a meta title (to set the Meta title, click More options - bottom of page) for each one of your pages. Write descriptive page names and use different meta titles for pages, and make sure they are relevant for the content you have on the page. Google understands that each page is different, and will help each individual page “rank” in search results.

9. It is important to write posts that are 250 words or more for all pages you wish to see “rank” in Google. For each 250 words of text, try to include 2-3 mentions of the keyword you are targeting for that page.

10. Google loves frequently updated websites and fresh content, so update your blog once/twice a week. You should add a blog section to your website, if you haven’t already.

11. Have a lot of content on your website. Write a lot of posts and readers will come.

12. Write your posts yourself, and don’t just copy from different websites or blogs. Search engines appreciate unique content.

13. Try to have other websites link to your blog/ website, because the number of links directing to your website influences your rank in searches.

14. It’s great if the anchor text linking to your website or a certain page from your website isn’t something like “click here”, but a keyword. If you link within your website, from one page to another, follow the same principle.

15. Share your website on social media: Facebook, Twitter, Google+.

If you have questions for us, don't hesitate to ask them right here!

06/29/2016

You may want to think twice before sunbathing in the n**e....

Google has updated its mapping applications with new, higher-resolution imagery from NASA's Landsat 8 satellite, the company announced today. That means Google Maps and Google Earth now contain far...

06/15/2016

Digital marketers will now be able to use Snapchat for reaching target demographics for their clients.

Snapchat has always been a perfect example of the Silicon Valley mantra of growth first, monetization later. And now, four years after the app's launch and with users watching eight billion videos...

05/30/2016

Google redesigned AdWords — from the ground-up — and re-thought everything from creatives and bidding, to workflow and measurement.

Google announced a slate of major updates and new products for AdWords advertisers in its 2016 Google Performance Summit.

04/04/2016

It looks like Facebook has nothing to worry about ;)

Millennials who claim they don’t use Facebook are probably lying.

02/20/2016

The Role of SEO in a Brand’s Inbound Strategy

http://neilpatel.com/2016/02/20/how-to-use-seo-to-build-your-brand/

02/13/2016

Facebook, Twitter, YouTube and Instagram are today's NBC, ABC and CBS. Google is the Yellow Pages. How are YOU marketing?

01/24/2016

Are you using video marketing? Well, you should.

The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you ...