Hearth Marketing

Hearth Marketing Hearth Marketing is a digital marketing company based out of Allen, TX.

We build websites and provide online marketing services for companies in the home service industries, like roofing, fencing, landscaping, outdoor living, and more.

6 Ways to Earn More Clients for Your Roofing CompanyThe roofing business is incredibly competitive and every roofing con...
01/03/2023

6 Ways to Earn More Clients for Your Roofing Company

The roofing business is incredibly competitive and every roofing contractor within 50 miles of you is fighting for the highest spot possible in the search results to maximize their visibility.

This can make it tough to reach your potential customers and earn qualified leads that turn into new roofing projects.

However, with the right lead generation strategy, you can build a consistent stream of inbound leads to fuel your growth.

Here are the 6 best ways to earn more roofing leads.

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Is your local contractor or home service business showing up in the Local Map Pack?Have you claimed your Google Business...
10/09/2022

Is your local contractor or home service business showing up in the Local Map Pack?

Have you claimed your Google Business Profile yet?

Your company's Google listing is at the center of every successful local SEO strategy that a local marketing agency could build for you.

It has all of the information about your business that your potential customers could need, and it sends Google a ton of ranking signals that will help you show up when your customers look for your services online.

Getting your listing into the Local Map Pack will drive qualified traffic to your website and generate dozens of high-quality leads and phone calls that turn into booked appointments.

Follow these steps to help your listing climb to the top of the local map pack!

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Are you trying to attract more inbound traffic for your local contractor or home service business by investing in local ...
10/08/2022

Are you trying to attract more inbound traffic for your local contractor or home service business by investing in local SEO?

There's a lot of overlap between traditional SEO and local SEO, and many businesses and agencies struggle with separating the two. Most will try to use tactics that work at the national level, but fall flat at the local level and wonder why they aren't getting results.

And the same goes for their KPIs too. You need to look at an entirely different subset of data to analyze how your local SEO efforts are doing and glean insights on how to improve their performance.

Working off of the wrong data can, at best, lead you to make wrong decisions, and at worst completely destroy your local visibility.

So, what data points should you be looking at?

Here are 10 of the more important local SEO KPIs you should be tracking!

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Are you looking to use Google Ads to grow your local contractor or home service business?Before you do ANYTHING, be sure...
10/07/2022

Are you looking to use Google Ads to grow your local contractor or home service business?

Before you do ANYTHING, be sure to read this post first!

While Google Ads is a great way to generate new business for your company, you can make some serious mistakes that can cost you thousands of dollars if you aren't careful.

We've audited hundreds of accounts and found that most clients (and agencies) were consistently making the same mistakes.

And that's okay! Mistakes happen! They're an important part of the learning process, but here's the important part. You don't have to make the same mistakes. You don't have to cut your teeth and earn your stripes to optimize your campaigns so they generate high-quality leads and phone calls.

You can learn from other people's mistakes and take a shortcut to the finish line.

With that in mind, here are the 18 most common mistakes we see when auditing Google Ads accounts.

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Are you on the fence about investing in local SEO to grow your local contractor or home service business?I totally under...
10/06/2022

Are you on the fence about investing in local SEO to grow your local contractor or home service business?

I totally understand. We hear that a lot over here. You might be worried about your ROI when you hear things like "SEO is dead!"

That couldn't be further from the truth. Google has made a TON of updates to their search algorithms to help local businesses, just like you, rank higher and earn more traffic from searches with local intent.

In fact, there's never been a better time to invest in local SEO since searches that include "near me" or "nearby" have increased over 5x in the last two years alone.

People WANT to find local businesses, and I guarantee that there are thousands of potential clients searching for the services you provide, but they can't find you since you haven't invested in local SEO yet!

If you're still thinking about testing the waters, here are the top 6 benefits to using local SEO to grow your business.

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Is your content marketing strategy just writing a couple of 500 word blogs each month?This is a trap that many agencies ...
10/01/2022

Is your content marketing strategy just writing a couple of 500 word blogs each month?

This is a trap that many agencies and most small businesses fall into. They come up with a list of ideas, throw them into a content calendar, and then just end up checking boxes every month.

Different audiences engage with content and topics in different ways. Some topics need to be videos, others need to be an in-depth discussion on a podcast, while others can just be a quick checklist you post to your social media profiles.

But if all you're doing is taking a one size fits all approach and only writing blogs, you aren't reaching a large portion of your target audience. (And you're wasting your time and money too!)

Content marketing is so much more than posting a couple of hastily written blogs each month. Take the time and make the effort to experiment with the different types of content below.

And, don't forget, this is just the tip of the content marketing iceberg. There are dozens of other types you can test out too!

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Are you running Facebook Ads, but they aren't converting?You might be making one of these common mistakes. And that's to...
09/30/2022

Are you running Facebook Ads, but they aren't converting?

You might be making one of these common mistakes. And that's totally okay! We've all made them at one point or another. Making mistakes is part of the learning process!

There are absolutely zero Facebook experts that have avoided making these mistakes when they were just starting out.

And if YOU'RE new to managing Facebook Ads campaigns, you can learn from other people's mistakes so you don't stumble over the same pitfalls.

Your campaigns can benefit from our previous misfortunes and generate qualified leads for your local contractor or home service business from day 1.

Here are the top 14 mistakes to avoid while running Facebook Ads campaigns.

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What's the best way to grow your local contractor or home service business? SEO or PPC?It's one of the major debates tha...
09/29/2022

What's the best way to grow your local contractor or home service business? SEO or PPC?

It's one of the major debates that has been going on for the better part of a decade now, and you'll get a different answer depending on who you ask.

Search specialists will tell you that SEO's the best way to go, and PPC managers will want you to spin up campaigns on Google Ads or Facebook Ads. Shocker, right?

Both are completely viable growth strategies that can take your business to the next level. Which one you choose depends on what your goals are and if they mesh with their respective strengths and weaknesses.

Here are the pros and cons of using SEO & PPC to get more traffic and leads to grow your business.

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Are you on the fence about using Google Ads to grow your local contractor or home service business?Well, you shouldn't b...
09/28/2022

Are you on the fence about using Google Ads to grow your local contractor or home service business?

Well, you shouldn't be! In the right hands, Google Ads can be an absolute game changer that takes your business to the next level.

Tons of local companies just like yours rely on Google's advertising platform as one of the main channels to reach their ideal customers and generate real, measurable results.

No matter what size of business you are, Google Ads should be a major part of your multi-channel marketing strategy.

If you're still wondering if it's right for you, here are 5 of the top benefits of Google Ads:

1️⃣ Easy to track: Every click you buy is more data that can be plugged into your KPI equations to accurately track your performance and predict future performance.

2️⃣ Targeting: Google Ads has a ton of demographic, behavioral, and interest-based targeting options that allow advertisers only show ads to their ideal customers.

3️⃣ A/B Testing: There's always room for improvement. You can carry out controlled experiments to seriously boost your campaigns' performance and generate more qualified leads.

4️⃣ Quickly Scale: It doesn't take months to see results with Google Ads. You can build a campaign in an hour or two and start seeing results within a couple of days.

5️⃣ Remarketing: Not everyone's ready to do business with you right then and there. You can create campaigns that specifically target the ones that got away so they come back to you when they're ready to get started.

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Google Ads is a heavily data-driven marketing channel and you shouldn't make any decision without hard data to back it u...
09/27/2022

Google Ads is a heavily data-driven marketing channel and you shouldn't make any decision without hard data to back it up. You'll need to track, analyze, and report on data that answers important questions like:

👉 Which ads are being seen the most?
👉 How much are we spending?
👉 Which keywords are driving the most high-quality leads?
👉 How much revenue are we producing?

You can have these answers at your fingertips by tracking the KPIs below and building a dashboard to neatly organize them.

1️⃣ Click-through rate (CTR): The number of clicks you earn per 100 impressions.

2️⃣ Click through rate (CTR): The number of clicks you earn per 100 impressions.

3️⃣ Customer acquisition cost (CAC): The amount of money you have to spend to earn the business of one new customer.

4️⃣ Search impression share: A percentage of how often you show up for a specific keyword in comparison to the potential number of times it will be searched for.

5️⃣ Conversion rate (CVR): The number of conversions you've generated compared to the number of clicks in the same time frame.

6️⃣ Return on ad spend (ROAS): The amount of revenue generated from your ads compared to the cost of running those same ads.

7️⃣ Average cost per click (CPC): The average amount of money you spend to buy a single click in a particular campaign.

8️⃣ Quality score: A 1 - 10 rating system that Google uses to gauge the relevance and estimated performance of a keyword you're targeting compared to other advertisers.

9️⃣ Clicks & impressions: The number of times your ads were clicked on and the number of times your ad was viewed by users.

🔟 Total conversion value: The total amount of value (usually revenue) generated by the conversions you've earned in the same time frame.

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👉 Are you struggling to get more qualified leads for your local contractor or home service business?Running Google Ads c...
09/26/2022

👉 Are you struggling to get more qualified leads for your local contractor or home service business?

Running Google Ads campaigns is one of the best ways to reach your ideal customers and introduce them to your company. And why is that important?

People don't want to do business with a company they don't know, and most homeowners won't hire a contractor they don't trust. Taking the initiative will kickstart the conversation, but getting them to convert is a different story.

Competition in the SERP is fiercer than ever so you need to make every click count. Follow this Google Ads checklist to boost your conversion rates and turn your campaigns into lead generation machines!

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You can't improve what you aren't tracking.Almost every part of your marketing efforts can be measured and quantified us...
09/24/2022

You can't improve what you aren't tracking.

Almost every part of your marketing efforts can be measured and quantified using key performance indicators (KPIs). These metrics let you quickly know whether or not your marketing is working with a simple glance.

But which KPIs should you be looking at? Below are 10 KPIs that are important to every business.

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Allen, TX
75002

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 5pm
Wednesday 8am - 6pm
Thursday 8am - 6pm

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