Wright IMC

Wright IMC We have a burning desire for digital marketing. We’ll fire up a campaign that serves your needs. Our clients come to us with their dreams.

So, we approach each of our clients and their projects with the same passion. We work the way that a bbq pitmaster does, taking time to develop a delicious product. We compare ourselves to these artisans because, like them, we know it takes time, passion, expertise and handcrafted work to create a masterpiece.

06/04/2026

If a buyer is comparing you to your competitors on a feature checklist, you've already lost. It doesn't matter how the checklist turns out.

The moment a buyer lines you up next to two competitors and starts checking boxes, you've been turned into a commodity. Most businesses respond by trying to win the checklist, adding features and cutting price, which just means playing by rules designed to commoditize them. The companies that win change what's on the checklist instead.

In today's Marketing Minute, I break down what real positioning actually does and how to change the criteria buyers use to decide.

Watch and subscribe for daily Marketing Minutes.
Sponsored by TexasCMO. Fractional CMO services for businesses that need senior marketing leadership without the full-time cost. texascmo.com

06/03/2026

Sales says the leads are bad. Marketing says sales can't close. They're both right, and they're both missing the real problem.
The lead quality fight is almost never about quality. It's about definition. Marketing generates exactly what it was told to, but nobody agrees on what a qualified buyer actually is. So the leads fall into the gap between two different answers, and "generate more leads" just makes the argument louder.

In today's Marketing Minute, I break down the one conversation that aligns sales and marketing around revenue.

Watch and subscribe for daily Marketing Minutes.

Sponsored by TexasCMO. Fractional CMO services for businesses that need senior marketing leadership without the full-time cost. texascmo.com

06/02/2026

Every time you discount to close a deal, you win the sale and lose something you can't see. You just taught that buyer to never pay full price again.Discounting feels like a quick fix, but it trains buyers to distrust your number and wait for the next markdown. And it spreads, because buyers talk and compare what they paid. Price isn't just a number. It's a signal about whether your value is real or negotiable.In today's Marketing Minute, I break down how to discount without quietly destroying your margin and your positioning.Watch and subscribe for daily Marketing Minutes.Sponsored by TexasCMO. Fractional CMO services for businesses that need senior marketing leadership without the full-time cost. texascmo.com

06/01/2026

You probably think the buyers who didn't convert are still thinking about it. Most of them already left, and it likely had nothing to do with your price.

When a buyer can't quickly understand what you do, they don't push through the confusion. They pick the competitor who made the decision easier and never tell you why. The business that explains itself fastest usually beats the business that explains itself best.

In today's Marketing Minute, I break down why clarity is a revenue decision and where to find the friction costing you deals.
Watch and subscribe for daily Marketing Minutes.
Sponsored by TexasCMO. Fractional CMO services for businesses that need senior marketing leadership without the full-time cost. texascmo.com

05/29/2026

Stop chasing the lead that went silent. They didn't disappear. They were never going to buy. Ghosted leads aren't a follow-up problem, they're a qualification problem.

In this Marketing Minute, Tony Wright explains why chasing ghosts hides a deeper issue in your pipeline, and how to fix it by tightening the front of the funnel instead.

Brought to you by TexasCMO, fractional CMO services for businesses that need senior marketing leadership without the full-time cost.

05/28/2026

80,000 cold impressions sound impressive. 8,000 of the right people, from a voice they trust, will beat it every time. Reach isn't the same as influence.

In this Marketing Minute, Tony Wright explains why a niche newsletter sponsorship often outperforms your paid search budget, and why borrowed trust converts faster than purchased attention.

Brought to you by TexasCMO, fractional CMO services for businesses that need senior marketing leadership without the full-time cost.

05/27/2026

We'll know it when we see it" sounds flexible. It's the most expensive sentence in marketing. It moves the target after the work is done and leaves nobody accountable.

In this Marketing Minute, Tony Wright explains how vague briefs turn marketing into guesswork, and the three questions that fix it before any work begins.

Brought to you by TexasCMO, fractional CMO services for businesses that need senior marketing leadership without the full-time cost.

05/26/2026

Your dashboard tells you what happened. It never tells you why. And a survey rating you a seven gives you nothing you can act on.

In this Marketing Minute, Tony Wright explains why a few honest win/loss conversations reveal more about your positioning, pricing, and sales process than any metric ever could, and the three rules that make them work.

Brought to you by TexasCMO, fractional CMO services for businesses that need senior marketing leadership without the full-time cost.

05/25/2026

Your best customers love you, and they have no idea what else you sell. So when they need a service you already offer, they go looking elsewhere.

In this Marketing Minute, Tony Wright explains why cross-sell revenue dies inside loyal accounts, and how to close the awareness gap on purpose instead of assuming your customers already know.

Brought to you by TexasCMO, fractional CMO services for businesses that need senior marketing leadership without the full-time cost.

Address

2240 Big Valley Road
Allen, TX
75013

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+12145290703

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