GVSU Advertising and Public Relations Major Program

Name: GVSU Advertising and Public Relations Major Program
Address: 1 Campus Drive, LSH 290, Allendale, MI, 49401, US
Telephone: (616) 331-3668

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GVSU Advertising and Public Relations Major Program

This is the official page for the Grand Valley State University Advertising and Public Rela

Vision:
The APR major will be known for thoughtful, creative, and adaptable students, knowledgeable faculty with scholarly output and professional experience, and innovative and excellent teaching in the state of the art facilities that reflect professional settings. In addition, the APR program will be engaged in the community, with alumni and professionals, embracing diversity in both the college and the profession. Values:
-The APR major will exemplify the principle of integration of theory and practice;
-The APR major values the interdisciplinary and integrated nature of Advertising and PR, as well as other disciplines, in both pedagogy and practice;
-The APR major prepares students to be intellectually curious, culturally aware, and socially responsible;
-The APR major stresses face-to-face instruction and interaction, individual attention to student needs, and smaller class sizes to enhance learning;
-The APR major favors broad, liberal education over more technical and skills training. Motto:
Integrating theory and practice to produce innovative professionals

08/13/2026

Dr. Adrienne Wallace had a busy AEJMC 2026! 👏

Throughout this year’s Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, Dr. Wallace contributed as a panelist, moderator, and research discussant. She shared her expertise in conversations ranging from mid-career faculty development and business skills for career success to preparing students for early PR agency careers in an AI-accelerated industry.

She also has another reason to celebrate: Dr. Wallace was elected to the AEJMC FF&R Standing Committee!

We love seeing our Ad/PR faculty contributing to conversations that shape communication education and the profession. 💙

Congratulations, Dr. Wallace!

08/07/2026

Congratulations to Dr. Imran Mazid on an outstanding AEJMC 2026!

Dr. Mazid presented three conference papers at the 2026 Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference and received Third Place Top GIFT Paper recognition for his paper on teaching prompt engineering in public relations.

His scholarship explored timely topics including AI in public relations education, AI governance, and autistic self-advocacy in activist public relations.

We're proud to celebrate Dr. Mazid's contributions to both communication research and innovative teaching.

Congratulations! 💙

02/24/2026

Take a minute and add this to your calendar 📅
[Ad/PR Advising Day]
Need help planning your next semester?
Have questions about your academic plan?
- Wednesday, March 4
- 11 AM – 1 PM
- Niemeyer, Multi Purpose Room

We’ve got you!

02/20/2026

Ad/PR students! Thinking about agency life after graduation?

The 2026–2027 National Student Advertising Competition (NSAC) team is now accepting applications.
This is a two-semester commitment:

CAP 494-01 (Fall ’26)
CAP 495-04 (Winter ’27)

Together, these six credits fulfill your capstone and count as an elective.

You’ll work for a real national client, operate as a student-run integrated agency, and compete against 100+ universities across the country.

Spots are limited. A strong mix of skills is needed (strategy, creative, media, leadership, PR, and more). Students beyond the Ad/PR major are welcome to apply! Must be a junior or senior.

If you’re ready to commit the time and energy, apply now! https://docs.google.com/forms/d/e/1FAIpQLSfrUW7OzvF6CQcVbTtps1teiGGzNWPmwSsnvkL34E3Yk6h82w/viewform

Questions? Contact Robin Spring ([email protected]).

02/17/2026

Ad/PR students, not sure how the internship process works? Or already have one secured for summer?

This session is for you.

📅 Wednesday, February 25
⏰ 6 PM
📍 LSH 174

We’ll go over how internships work, what’s required for credit, and what to expect if you already have an internship lined up.

Even if you’ve already found an internship, this is a great chance to make sure you’re on track.

Bring your questions!

02/14/2026

Ad/PR students, here’s a quick reminder! Scholarship deadlines are coming up.

Several scholarships are open for Advertising & Public Relations majors and School of Communications students. Most deadlines are March 1.

If you’re a junior or senior, enrolled full-time, and have completed your FAFSA, you may qualify.

Log into myScholarships, check your eligibility, and submit your application. Don’t wait until the last minute!

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11/05/2025

We’re proud to celebrate one of our Ad/PR alumni! 💙
Aaron Radelet has been named Chief Corporate Affairs Officer at Acrisure, following leadership roles at Walgreens Boots Alliance and Hilton Worldwide.

Aaron continues to make an incredible impact in the field and remains a great friend of the Ad/PR program and the School of Communications.

10/30/2025

👏We’re proud to celebrate Dr. Sera Choi, Advertising and Public Relations faculty member in the School of Communications, who received two awards: Audience Choice and Broadest Impact at GVSU’s 3-Minute Scholar (3MS) competition!

Her presentation, “When AI Fails, Care Matters,” highlighted how empathy and humanity can transform communication when technology falls short.

The 3MS event invites GVSU faculty and staff to share their research in just three minutes using one slide, no jargon, and a big impact. 💙

Congratulations to Dr. Choi for representing Ad/PR and the School of Communications and showcasing the power of meaningful, human-centered research.

10/29/2025

Our very own Dr. Tim Penning, Professor of Advertising and Public Relations, was a guest on Let’s Talk PR & More! with Sherry Goldman 💙 He discussed his new book, Public Relations Theory in Practice: Strategic Applications for Professionals, and shared insights on connecting theory to real-world PR strategy.

Listen to the full episode here:
👉 https://letstalkprandmore.podbean.com/e/lets-talk-pr-more-show-98-timothy-penning-grand-valley-state-university-on-putting-pr-theory-into-practice/

10/24/2025

Exciting news from Ad/PR! 💙 Thanks to the CLAS Center for Experiential Learning, four of our students received $6,000 in support to complete their unpaid Ad/PR internships!

We’re so proud to see our students turning classroom lessons into real-world experience!

Address

1 Campus Drive, LSH 290
Allendale, MI
49401

Telephone

(616) 331-3668

Website

https://www.gvsu.edu/soc/advertising-public-relations-major-47.htm

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