Pacesetter Enterprises, Inc.

08/31/2023

Do you manage literature for a team of salespeople? Or maybe supplemental marketing materials for franchisees? Instead of a constant stream of emails and phone calls with requests, imagine an automated, trackable system that give your team the materials they need, when they need them. That's the beauty of collateral management and on demand production.

Read more about the benefits and how it can help save your organization time and money: pacesetterglobal.com/live-support-key-of-an-endless-satisfaction/

08/29/2023

Tapping into an existing event gives any marketing campaign a leg up. They happen throughout the year, but this time of year is the perfect time to plan your strategy for the popular fall and winter holidays. Not included on this list, but very beneficial to many of our clients is Giving Tuesday!

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

08/25/2023

Marketing with a small team and limited budget can have its challenges. But for non-profits whose operating costs rely heavily on donations, it's essential. Check out our take on approaching the marketing challenges faced by non-profit organizations:

pacesetterglobal.com/marketing-shouldnt-be-a-bad-word-for-nonprofits/

08/23/2023

Creative matters! Running digital ads is effective, but what you run is an important as how. Check out these stats from Meta:

"According to Nielsen, creativity drives 56% of a campaign’s sales ROI, and Google reports that 70% of a campaign’s success is determined by the creative. Earlier this year, Meta partnered with global market research firm Nepa to take a deep dive into how creative ex*****on in Facebook and Instagram advertisements drives long- and short-term sales. The results confirmed that following creative best practices can drive a 1.2–2.7-times increase in long-term sales and a 1.2–7.4-times increase in short-term sales."

08/21/2023

When working with Alumni Relations, we often have ongoing strategies that build over years. However sometimes, an emergent need in a particular segment requires a specialized, individual campaign. Learn how we helped Rosemont College improve their data and relationship with young alumni:

pacesetterglobal.com/rosemont-college/

08/17/2023

When considering higher education social media strategy, general marketing and alumni connection require different mindsets. We work closely with our clients on both, carefully monitoring the differences. Check out this CASE breakdown of effective social media strategy for alumni outreach:

case.org/resources/5-steps-effective-social-media-outreach-alumni

08/15/2023

Improving and streamlining customer communications not only boosts efficiency, but your bottom line. What improvements could your team make to ensure you're communicating most effectively with customers? Check out this post for some ideas:

pacesetterglobal.com/how-much-is-poor-customer-communication-costing-your-business/

08/11/2023

Google processes 8.5 billion searches every day. That means 99,000 searches every single second and 594,000 every single minute. Combined with powerful targeting and remarketing abilities, it's an incredible spot to spend ad dollars.

08/07/2023

Marketing and advertising are an ever-changing world. These nine members of Young Entrepreneur Council share their predictions for the coming year. What trends are you excited for, preparing to take advantage of, or even apprehensive about?

With new platforms, changing regulations and evolving user preferences, advertising is likely to experience a few changes in the coming new year—but to what extent?

07/26/2023

If you build a healthy strategy, email marketing can be one of the most cost effective solutions available, with the greatest impact. Are you integrating email marketing into your campaigns? We would love to hear how it's helping your organization!

07/20/2023

Is your sales team operating as efficiently as possible? For years, we've been helping our clients streamline their sales materials process and get the most out of their marketing efforts. Learn more about collateral management and its benefits to your team.

pacesetterglobal.com/72-of-your-sales-force-may-be-costing-you-money/

07/18/2023

Trade show season is in full swing, and there's no doubt that the goal and purpose of trade shows has shifted over time. This robust dive into today's trade shows gives some insight on reinforcing their value, even in unexpected ways.

To many managers, trade shows are, at best, a necessary evil, to be endured rather than exploited. Consider these observations: From the senior vice president of a $200 million industrial company: “Trade shows are terribly expensive and of limited value for the business you do versus the dollars s...