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Pink Media LGBTQ+ Marketing, Advertising, PR & Social Media
LGBTQ+ Online Advertising & Marketing Agency
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Fewer Stories, Bigger Audience: Inside the 2026 LGBTQ+ Film amp; TV MarketHollywood is putting fewer LGBTQ+ stories on s...
10/19/2026

Fewer Stories, Bigger Audience: Inside the 2026 LGBTQ+ Film amp; TV Market

Hollywood is putting fewer LGBTQ+ stories on screen, and more of the ones it has made are being cancelled. The audience for them, meanwhile, keeps growing. That gap is the most interesting thing happening in q***r film and TV right now.

https://pinkmedia.lgbt/blog/lgbtq-film-tv-market-2026.html

Made, Released, Unseen: Why Great LGBTQ+ Films Have a Discovery Problem (and How to Fix It)There are more good LGBTQ+ fi...
10/16/2026

Made, Released, Unseen: Why Great LGBTQ+ Films Have a Discovery Problem (and How to Fix It)

There are more good LGBTQ+ films available today than at any point in history, and most of them go unwatched. The problem isn't quality. It's that almost nobody is telling viewers where to find them.

https://pinkmedia.lgbt/blog/lgbtq-film-discovery-problem-2026.html

HRC Foundation’s new Coming Out Day 2026 research shows our community is choosing to be seen, with 92% saying visibility...
10/16/2026

HRC Foundation’s new Coming Out Day 2026 research shows our community is choosing to be seen, with 92% saying visibility builds support for equal rights.

Still Choosing to Be Seen: What HRC’s Coming Out Day 2026 Research Tells Us — and the Three Decades of LGBTQ+ Research Behind It

85% of LGBTQ+ adults are out, and a third say they’re more open than they were two years ago, despite a tough political climate. HRC Foundation’s new Coming Out Day 2026 research shows our community is choosing to be seen, with 92% saying visibility builds support for equal rights. This research builds on more than 30 years of work by Tom Roth and Community Marketing amp; Insights, whose surveys made sure LGBTQ+ people were counted long before most brands were paying attention. We look at what the findings mean for brands, destinations and marketers.

https://ilovegay.net/still-choosing-to-be-seen-what-hrcs-coming-out-day-2026-research-tells-us-and-the-three-decades-of-lgbtq-research-behind-it/

June is the easiest month for a brand to show up for LGBTQ+ consumers. October tells you who meant it. Pink Media's Octo...
10/14/2026

June is the easiest month for a brand to show up for LGBTQ+ consumers. October tells you who meant it. Pink Media's October 2026 LGBTQ+ Brand Commitment Report looks at the brands behind Atlanta Pride, National Coming Out Day and Spirit Day — Delta presenting the parade, Huntington Bank backing the family and wellness zones, Coca-Cola on the main stage, and 80+ partners in all — and scores them on four things: sponsorship, content, advertising and continuity. The finding: sponsorship is easy to verify, but original content and paid LGBTQ+ media are much harder to see. That's not proof brands aren't doing it. It's a sign many are leaving their commitment invisible, at a time when nearly 3 in 4 LGBTQ+ consumers say they buy less from brands that pull back.

https://pinkmedia.lgbt/blog/lgbtq-brand-commitment-report-october-2026.html

  Today - Tracy Gilchrist: "Holding Space with Tracy"Join us as   Today chats with Tracy Gilchrist and her video podcast...
09/23/2026

Today - Tracy Gilchrist: "Holding Space with Tracy"
Join us as Today chats with Tracy Gilchrist and her video podcast, "Holding Space with Tracy," a weekly series that invites luminaries in entertainment, politics and beyond to "hold space" for talks on culture and craft. Having built a life in storytelling, starting with movie reviews for a local LGBTQ+ paper in Connecticut and culminating in becoming editor-in-chief of The Advocate & Out magazines, we explore her journey along the way, leading us to her work today. She has a knack for securing some amazing interview guests, including Mark Indelicato, Michael Uri, Frankie Grande, Cynthia Erivo and Ariana Grande, and it's that Cynthia and Ariana interview where they were there to give a brief interview on the movie Wicked that a sincere, unscripted moment in this four-minute junket became an instant q***r-camp pop-culture icon and phrase, "Holding Space."

For full video, go to:

Join us as Today chats with Tracy Gilchrist and her video...

Most destinations announce their LGBTQ+ commitment in June and go quiet by July. Paris just did something less glamorous...
09/23/2026

Most destinations announce their LGBTQ+ commitment in June and go quiet by July. Paris just did something less glamorous and far more durable — during its Quinzaine des Fiertés, the city launched a permanent LGBTQ+ Tourism Steering Committee led by Paris Diversité alongside the Paris Chamber of Commerce, Paris je t'aime, SNEG & Co, Inter-LGBT and the City of Paris. The goal isn't a new tourism product; it's organizing the one that already exists — a stakeholder directory, an LGBTQ+ Welcome Charter with real hospitality standards, inclusive-hospitality training, and a multilingual events calendar running all year. It's the unglamorous machinery that makes a destination findable and trustworthy in February as much as in June, and it's the model we'll be pointing destination clients toward. Full read on the blog.

https://ilovegay.net/paris-builds-the-committee-not-the-campaign-a-model-for-lgbtq-destination-marketing/

09/11/2026

Inclusion Just Became Auditable.
Australia folded LGBTQ+ readiness into its national tourism standard. That's a bigger deal than the badge on the window.

For twenty-five years, "are you LGBTQ+ friendly?" has been a question with no checkable answer. Australia just gave it one. The Australian Tourism Industry Council has folded Rainbow Ready Accreditation into its national Quality Tourism Framework — five assessment areas covering policy, operations, physical environment and marketing, guest information and staff training — co-developed with academics from Charles Sturt, the University of Queensland and Monash, and free for operators already holding Sustainable Tourism Accreditation. Matt Skallerud of Pink Media on why the structure matters more than the badge: this isn't a rainbow sticker program, it's LGBTQ+ readiness written into the same standard that governs everything else. Certification tells you who's ready. Networks like GALTA and Visit Gay Australia are how travellers find them. US destinations: this question is coming to your next RFP.

https://pinkmedia.lgbt/blog/rainbow-ready-accreditation-australia-2026.html

09/11/2026

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