Pink Media

05/11/2026

The 2026 LGBTQ+ Marketplace Guide Is Here — Pink Media's Definitive Resource for Brands, Agencies & Marketers
The 2026 LGBTQ+ Marketplace Guide is Pink Media's flagship research publication — covering $1.4 trillion in U.S. LGBTQ+ purchasing power, 30M+ LGBTQ+ adults, and the digital media habits, brand loyalty, and spending patterns that every marketer needs to know. Free download. And this is just the beginning — deep-dive sector reports on travel, health, B2B, and more are on the way.

https://pinkmedia.lgbt/blog/lgbtq-marketplace-guide-2026.html

05/10/2026

Reaching the LGBTQ+ Business Community: Inside Pink Media's Two-Fold B2B Marketing Strategy
Pink Media is one of the few LGBTQ+ marketing firms built specifically around B2B — combining enterprise-grade programmatic targeting with 25,500+ LinkedIn followers, a 31,000+ member LGBTQ+ business community, and 30 years of leadership in the space. Here’s the full two-fold strategy for reaching the LGBTQ+ business community, from Pink Media President Matt Skallerud.
https://www.pinkmedia.lgbt/blog/btob.html

05/08/2026

A new EMARKETER forecast says that by 2028, brands will spend more money boosting creator content on social platforms than they spend paying creators to make it in the first place. For LGBTQ+ creators already dealing with shadow-banning, algorithmic suppression, and shrinking organic reach, this "platform power shift" is more than a trend line — it's a wake-up call. Here's what it means for q***r creators, brands targeting the LGBTQ+ community, and why Pink Media's Content as Advertising model is more relevant than ever.

https://pinkmedia.lgbt/blog/lgbtq-influencer-platform-power-shift.html

05/05/2026

Match Group's $100 million investment in Sniffies isn't just a tech deal — it's a green light. LGBTQ+ digital marketing is back, and it's entering a new growth cycle. But here's the thing: the brands that benefit won't be the ones who did rainbow logos for June and went quiet in July. The new era rewards authenticity, community-first strategy, and always-on content. Here's the full strategic read.

https://pinkmedia.lgbt/blog/lgbtq-marketing-green-light.html

03/17/2026

Over the past few years, a strong part of our LGBTQ+ advertising portfolio has been in the world of mobile apps, placing clients in a highly geo-targeted, full phone screen environment, which for the right client, has provided amazing performance both in terms of brand recognition, as well as click-throughs and conversions. Focusing on full-screen ads only, and targeting the ads to very specific regions around the world, we've achieved click-through rates close to 5% on many of our campaigns. Our most common mobile app platform has been Grindr, but recently we've begun working with Sniffies as well, now considered #2 in the men-seeking-men mobile app category.

Over the past few years, a significant part of our LGBTQ+ advertising portfolio has focused on mobile apps, allowing clients to engage in a highly geo-targeted, full phone screen environment. For the right client, this strategy has delivered impressive results in terms of brand recognition, click-throughs, and conversions.

By concentrating on full-screen ads and targeting specific regions globally, we have achieved click-through rates close to 5% on many of our campaigns. While our most common mobile app platform has been Grindr, we have recently expanded our efforts to include Sniffies, which is now recognized as #2 in the men-seeking-men mobile app category.

For more insights, visit our blog.
https://www.pinkmedia.lgbt/blog/SniffiesApp.html

12/19/2025

If you're planning to Visit Palm Springs on Monday, go see this great Holiday concert. Use the BOGO code JOY to get 2 for 1 tickets (available for a limited time on certain seats)

Palm Springs, meet your new holiday tradition: Palm Springs Pops: the Most Wonderful Time of the Year! Celebrate the season with a feel-good concert of holiday cheer featuring everything from carols ("O Holy Night") to pop songs ("Santa Baby") to classics ("White Christmas") performed by the Palm Springs Pops and some very special guests including the Coachella Valley Classical Voices, local favorite singer/actress Lizzie Sosa, the Palm Springs Gay Men's Chorus, cabaret star Carole J. Bufford, songs and storytelling from KESQ-TV's Peter Daut, and even a visit from Santa. This musical celebration will leave your heart full and spirits bright. Get your tickets here: https://www.ticketmaster.com/event/0A0062D7DBF05924

12/01/2025

Working with our LGBTQ+ influencer and content creation client, Archer, we had the opportunity to contribute to their marketing efforts this year. In a recent interview, Matt Skallerud and Matthew Conrado discussed some of the latest Archer marketing campaigns.

Our role involved assembling a group of LGBTQ+ content creators to conduct "Man on the Street" interviews. These interviews featured conversations with gay men in West Hollywood and New York, gathering their insights on the unique features of the Archer app. The content from these interviews was integrated into Archer's online social media marketing campaign, enhancing their outreach and engagement.

For more details, check out the full interview excerpt here: https://www.pinkmedia.lgbt/blog/ArcherAppContentCreators.html

12/01/2025

Working with our LGBTQ+ influencer and content creation client, Archer, we had the opportunity to contribute to their marketing efforts this year. In a recent interview, Matt Skallerud and Matthew Conrado discussed some of the latest Archer marketing campaigns.

Our role involved assembling a group of LGBTQ+ content creators to conduct "Man on the Street" interviews. These interviews featured conversations with gay men in West Hollywood and New York, gathering their insights on the unique features of the Archer app. The content from these interviews was integrated into Archer's online social media marketing campaign, enhancing their outreach and engagement.

For more details, check out the full interview excerpt here:

Join us as we chat about the LGBTQ+ marketing strategy of working with influencers & content creators to develop Content as Advertising. In this discussion, we explore both working with a celebrity, as well as Man on the Street interviews, with questions designed to promote a specific client along t...

11/12/2025

Had a great time collaborating with Bijan and Archer on these "man on the street" interviews showcasing some of the Archer app's standout features. 🌟

11/01/2025

A little video vignette from our IGLTA pre-conference reception, with our host Nicholas Snow, and brought to you by Pink Media and Brad Fuhr of KGAY 106.5 & 92.1 Palm Springs / Gay Desert Guide. Sponsored by Pink Ticket Travel and Brkthru__

Matt Skallerud ILove.Gay Fabrice Burton-Tasendo Two Bad Tourists Couple of Men Giuseppe Giulio

10/09/2025

Case Study: Tourism Marketing Outreach for LGBTQ+ Tour Operator

With the International Gay & Le***an Travel Association's (IGLTA) convention in Palm Springs right around the corner, we felt it was a great time to highlight one of the more recent LGBTQ+ tour operator promotions we've done this year. Targeting an LGBTQ+ travel audience that has shown an interest in both cruise travel AND travel to Croatia, we were able to successfully get this social media advertisement in front of some of the best, most targeted LGBTQ+ individuals who might be interested in just such a luxury yacht cruise.

This should give you a pretty good sense of what we can do with a simple $1,000 budget.

https://www.pinkmedia.lgbt/blog/CaseStudyTourOperator.html