MediaFiche

11/11/2011

A Veteran - whether active duty, retired, National Guard or Reserve - is someone who, at one point in his or her life, wrote a blank check made payable to "The United States of America" for an amount "up to, and including my life."

11/11/2011

What do you think? “Businesses are wasting time & money trying to reach people online....many resent big brands invading their social networks”

The largest source of intelligence on marketing, advertising, media and research.

11/09/2011

U.S. Households Headed By Those 65 And Older Have 47 Times More Wealth Than Younger Households.

Typical net worth of younger households is 68% less today than it was in 1984.

11/08/2011

“55% of digital goods shoppers plan to purchase digital gifts at a physical store this holiday season.”

55% of "digital goods shoppers" plan to purchase digital gifts at a physical store such as Walmart or Gamestop this holiday season, according to [download page] an October

11/04/2011

Despite a weak economy, ad revenues remained stable for CBS and DirecTV in the third quarter.

Flying in the face of a weak economy, the CBS Corporation said Thursday that advertising revenues were stable in the third quarter of the year.

11/03/2011

Traditional media is social's "Rock in the Pond?" What does that mean? Ed Keller explains. http://bit.ly/tJV7tG

Imagine you have an important marketing investment decision to make, and you have what you think is clear and compelling evidence. Then, you subsequently learn that in fact you are overestimating the impact of your investment by as much as 40%. You'd be pretty upset.

11/02/2011

Over 80% of marketers & advertisers want to modify their tactics for smaller, pre-identified audiences. Are you?

The largest source of intelligence on marketing, advertising, media and research.

11/01/2011

“The vast majority of American households are still paying for television subscriptions & watching most video that way.”

Even as Internet video viewing increases, the vast majority of American households are still paying for cable TV subscriptions and watching most video that way.

10/28/2011

"Movies & department stores led all categories driving ads on LGBT-friendly programming, allocating 28.3% & 27.6% of their ad dollars."

Le***an, Gay, Bisexual, Transgender (LGBT)-inclusive programs represented almost a-quarter (24%) of broadcast primetime scripted and reality shows last season, garnering 28%

10/27/2011

Looking to advertise on a bridge? The New York State Bridge Authority can help you...

Talk about captive advertising -- how about messaging on toll gates? It's happening as upstate New York bridges look to recoup lost revenue.

10/26/2011

Twitter and TV working together.

Next week, viewers of “The X-Factor” can vote for a singer via Twitter in a partnership intended to strengthen the symbiotic relationship between television and the Web site.

10/25/2011

To combat negative trends in the US & UK, Hearst is looking to expand in emerging markets including China, Brazil, Vietnam & Indonesia.

The largest source of intelligence on marketing, advertising, media and research.