Fat Free Media

05/04/2022

Please join us in congratulating FFM team members, Eric & Shannon, on their wedding April 30th! Mr. & Mrs. Higgins capped off their 5-year engagement anniversary with a ceremony officiated by former team member, Shannon Farrell! We love this couple and are excited for their future together!

04/27/2022

We truly appreciate the work our Media Assistants do for us! Showing Sydney, Jordi and Juliana some 🙏 and ❤️ on National Administrative Assistants Day!

04/22/2022

Meet our newest Media Assistant, Juliana. In her free time, Juliana enjoys photography, yoga, live music and hanging out at the beach. And one time she even met Paul McCartney. Welcome to the team! 🏖️📸🎵

04/20/2022

We're happy to welcome our new Media Assistant Jordi Silva to our Fat Free Media team! Jordi recently moved to Orlando from Virginia and likes to learn new instruments in his free time. 📯🎹🎷

04/16/2022

The CBS's Grammy Awards only saw a 1.4% increase in audience size from last year's virtual ceremonies. Even with the overall total adjusting up to 9.4 million viewers in Nielsen's Live + Same day, it was still a record low for the awards show as the January 2020 Grammy Awards was estimated to have an 18.8 million tuning in. 💽📺

Sunday’s in-person Grammy Awards on CBS saw just a 1.4% increase in audience size from last year’s partly virtual ceremony, which was a record-low for music’s biggest night. Hoste…

04/13/2022

Batter up! NBCUniversal's Peacock just announced an exclusive multi-year Sunday Morning national TV package of Major League Baseball games. Starting next month, Peacock will run 18 games (one per week) with pre-game and post-game programming. The first game will be simulcast on NBC Television Network and the remainder 17 games will run exclusively on Peacock. Major League Baseball seems to be on a streaming roll as follows Apple TV+'s "Friday Night Baseball Package". ⚾📺🦚

Tech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How does this awareness impact online behavior?

04/08/2022

Nielsen reported a surge in viewership of ABC's 94th Academy Awards- up 56% YOY to 15.4 million viewers. According to iSpot, streaming services collectively had the most share of impressions overall with a 20.5% SOV. Other categories were significantly behind- wireless advertisers (8.7%), consumer software apps (5.9%), automotive (5.7%), and theatrical movies (4.6%). 🏆📺

The Oscars rose to a Nielsen-measured 15.4 million total viewers vs. its all-time low of 10.4 million in 2021. Streaming services collectively had the greatest share of impressions overall, with 20.5% "share of voice," iSpot.tv said. Even with its recovery this year, the event was still below pre-pa...

04/06/2022

New research suggests that adults pay more attention to ads when they're watching with other adults. 👀📺👀

Tubi had the highest co-viewing among ad-supported CTV platforms, followed by HBO Max and Hulu, then YouTube and Discovery+. Movies had the highest co-viewing score at 73.2% of the time, with TV episodes at 54.8%.

03/30/2022

Digital audio almost reached 50% of national audio spending in 2021! Advertisers are spending more money on digital audio despite its measuring difficulties. 🎧👂

Advertisers are finding success with their forays into podcasts and other digital audio, but measuring results can be a challenge—and prices are rising.

03/23/2022

Podcast ad revenue is up 20% in 2022! 57% True Crime and Comedy podcasts ads were a minute or longer, while 47% of News podcasts ads were 30 seconds or less.👂🎧💸

The ad tracking firm MediaRadar reviewed advertising in 500 top podcasts, across multiple content categories. According to the data, podcast advertising revenue increased 20% in 2021 versus a year earlier.

03/16/2022

Swish, swish, bish! 🏀 Advertising spots for March Madness are already sold out! CBS says that they're close to double-digit percentage gains compared to 2021, with 30-second spots costing a couple hundred thousand dollars! 📺💸

Tournament ad pricing is seeing "very close to double-digit" percentage gains vs. last year's event, said CBS EVP Ad Sales John Bogusz. The price for a 30-second commercial will range from "a couple of hundred thousand dollars" for early-round games to "well over two million dollars for the champion...

02/18/2022

Had a great commercial shoot with Dr. Knight from Knight Dermatology Institute this morning. We can't wait for everyone to see the final results! 📽️👨‍⚕️