The YaZo Group

The YaZo Group At YaZo we take creativity to the next level. Forget coming in second - it's our goal to drive you to first place! Creative collaboration – dive on in.

The YaZo Group is a collaboration of marketing professionals and creatives working together as contractors and partners to provide our clients with a pool of creativity. With access to top marketing and digital talent, award winning PR professionals, and an LA based Production Company; our clients can start with us and grow with us. Make every dollar count- just YaZo.

95% of B2B marketers say their organization uses AI-powered applications.Only 8% describe their usage as advanced or lea...
09/14/2026

95% of B2B marketers say their organization uses AI-powered applications.

Only 8% describe their usage as advanced or leading. Most teams are still in the middle, experimenting without a clear system behind the work.

That gap creates a meaningful opportunity for SMBs willing to develop a more intentional approach. Start by identifying one or two high-value use cases, assigning ownership, and defining how success will be measured.

As a strategic vCMO partner, YaZo helps leadership teams connect AI adoption to the broader marketing and growth strategy.

Happy Labor Day from the team at YaZo.Today we're taking a moment to step back and appreciate the work that goes into bu...
09/07/2026

Happy Labor Day from the team at YaZo.

Today we're taking a moment to step back and appreciate the work that goes into building something worth showing up for, for our team, our clients, and the small businesses we get to partner with every day.

Enjoy the day off. We'll see you back here soon.

Generating interest is one problem. Getting an entire buying group aligned around it is another.That second one is where...
08/28/2026

Generating interest is one problem. Getting an entire buying group aligned around it is another.

That second one is where most SMB pipelines stall, and it's the gap account-based marketing is designed to close.

At YaZo, we help SMB leaders build the systems that turn real demand into targeted, coordinated pipeline, and make sure marketing is equipping sales with what it needs to close.

Worth a conversation? 👉 https://bit.ly/3QKsdOT

Lead to MQL doesn't reflect how B2B buying actually works anymore.The qualification ladder that matches reality in 2026 ...
08/26/2026

Lead to MQL doesn't reflect how B2B buying actually works anymore.

The qualification ladder that matches reality in 2026 looks like this:

Lead → MQL → SQL → Qualified Buying Group → Opportunity

That extra step is the difference between handing sales one interested contact and handing sales a mapped, aligned group ready to move.

Learn more about ABM: https://bit.ly/3UBzIsK

You don't need a six-figure tech stack to run ABM well.The real shift is simpler than most teams assume: stop marketing ...
08/24/2026

You don't need a six-figure tech stack to run ABM well.

The real shift is simpler than most teams assume: stop marketing to industries, and start marketing to accounts. A well-maintained CRM, LinkedIn Sales Navigator, and an intentional content strategy are a functional starting point.

Check out our August blog to learn more: https://bit.ly/3UBzIsK

Closing a B2B deal rarely comes down to one email or one great call.Buying groups that receive 180 to 190 coordinated ma...
08/21/2026

Closing a B2B deal rarely comes down to one email or one great call.

Buying groups that receive 180 to 190 coordinated marketing touches reach a 94% conversion rate. On the flip side, more than 40% of B2B deals stall due to internal misalignment within the buying group.

That gap is a marketing problem. And a solvable one, once you're coordinating touches across the whole group instead of just one contact.

Learn more about bridging the gap in our August blog: https://bit.ly/3UBzIsK

More personalized doesn't always mean more effective.Targeting a single point of contact with individual personalization...
08/20/2026

More personalized doesn't always mean more effective.

Targeting a single point of contact with individual personalization actually backfires 59% of the time. It can slow deals down by creating internal misalignment, since the one person marketing reached can't fully represent the deal to the rest of the buying group.

Dive deeper into ABM: https://bit.ly/3UBzIsK

Most B2B marketing is still built around reaching one person per account. That's the problem.B2B buying committees now a...
08/18/2026

Most B2B marketing is still built around reaching one person per account. That's the problem.

B2B buying committees now average 11 to 14 internal stakeholders on complex purchases. For deals over $50,000, the decision is made by a group, not an individual, and that group includes people marketing rarely thinks to reach.

Check out our August blog for our full ABM breakdown: https://bit.ly/3UBzIsK

The performance gap between ABM and traditional marketing isn't small.Top-performing marketers see 81% higher ROI with A...
08/17/2026

The performance gap between ABM and traditional marketing isn't small.

Top-performing marketers see 81% higher ROI with ABM. Companies with aligned sales and marketing teams see 24% faster revenue growth. And for deals over $500,000, ABM-driven teams win 39% of the time, compared to just 24% without it.

The data makes a pretty clear case for itself.

Check out our August blog to learn more about ABM: https://bit.ly/3UBzIsK

You've built real demand. Now the question is whether it's landing on the right accounts.76% of enterprise B2B organizat...
08/12/2026

You've built real demand. Now the question is whether it's landing on the right accounts.

76% of enterprise B2B organizations now run formal ABM programs, up from 54% just two years ago. That means SMBs who haven't adopted some version of Account-Based Marketing aren't ahead of the curve. They're behind it.

This month we're breaking down what smarter targeting actually looks like, and what marketing needs to do once that pipeline starts moving.

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5410 6th Avenue
Altoona, PA
16602

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Monday 9am - 5pm
Tuesday 8:30am - 5pm
Wednesday 9am - 5pm
Thursday 8:30am - 5pm
Friday 9am - 5pm

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+18143128876

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