Paul Hershberger - Account Executive - WTAJ

08/30/2025

Hey all.

As many of you are probably aware, I left WTAJ. I am forever thankful for the friendships I made during my time at the station. It was simply for my own wellness that I chose to leave.

I look forward to the next chapter of this journey called life. Right now, I am hoping to get into the banking industry. So, if anyone has it in with any of the local banks, I'd really appreciate a recommendation.

Thanks for everything!

08/11/2025

Get your gift certificate before they're gone! Their pastries and drinks are absolutely delicious!

$25 gets you $50 to spend

08/07/2025

Hey all!

Clearly, I haven't been extremely active on this page. But I am still a Marketing Consultant with WTAJ. I appreciate everyone who's followed me.

If any of you know a business who might be in need of my services, please tell them to reach out! And, please, share my page with your family and friends!

12/06/2024

We're all just trying to do our jobs. Those who get mad need to realize, especially if you've been trying to reach them repeatedly, that all we want is an affirmative YES or NO. Our time is as valuable as yours.

07/27/2024

Thanks for taking the time to follow me on my sales journey.

Please keep me in mind if you are or know a business owner who wants to accelerate their branding and marketing. Who better than your area's news leader, and the guy who wears a bowtie!

06/21/2024

Television is still the #1 advertising/marketing medium for businesses to spread their message and broaden their reach.

Stay ahead in television advertising with addressable TV ads, AI-driven personalization, shoppable ads and more.

06/21/2024

One of the easiest ways to make or break a deal!

A solid elevator pitch captures attention and gets conversations in motion. See 23 examples you can use to get more eyes on your business.

06/04/2024

“It's better to keep your mouth shut and appear stupid than open it and remove all doubt." -- Mark Twain

How I feel when people feel the need to diminish others.

05/22/2024

I recently shared an article about advertisers' fear of advertising during news segments. This new article delves deeper into this topic. It's crucial to note that news, even if negative, has minimal impact on buying decisions. Buyers can distinguish between relevant information and noise.

The business model for news journalism has been hurt by misconceptions of brand safety around placing ads in proximity to news.

05/20/2024

The key is realizing that with the exception of the ad itself being political, advertising on news stations shouldn't be considered a bugaboo, and should be promoted more often than not.

A new report by Stagwell surveyed thousands of American adults about ads placed next to various news topics. It found little for brands to be concerned about.

05/16/2024

Please consider visiting the new wellness center in the Juniata section of Altoona, Pasithea Wellness Spa. Alice will take great care of you! Consider taking an ice bath plunge or receiving some red light therapy. You'll feel so much better afterwards! :-)

05/09/2024

To any of my business owner friends or their family/friends -- WTAJ is hosting our annual Advertiser's Advantage Club Open House next week! This is a great opportunity for businesses to gain insight on the latest marketing and advertising techniques!

The Open House's will be happening at three locations:
State College
Tuesday, May 14
8:00am and 10:30am

DuBois
Wednesday, May 15
8:00am and 10:30am

Altoona
Thursday, May 16
8:00am, 10:00am, and 1:00pm

Please contact me at 814-615-1642 or [email protected] to RSVP. And please share this post on your pages!