Arcane Marketing

Arcane Marketing Arcane Marketing is a healthcare focused digital marketing agency that specializes in: Solving Issues. Growing Revenue. And, Building Brands.

Arcane Marketing is a full-service digital marketing agency built for healthcare organizations tired of busy reports that produce nothing. Since 2015, we've helped 1,000+ companies with SEO, GEO (AI search optimization), social media, video production, and website design, all working together instead of as one-off tactics. Google Premier Partner. All in-house, all U.S.-based team. Average client sees 320%+ ROI after 12 months, and our clients stick around 36 months on average, versus a 5-month industry norm. Based in Idaho Falls, Idaho, with offices in St. George, Utah and Longwood, Florida, serving healthcare practices nationwide. Ready to see what real marketing looks like? Visit arcanemarketing.com.

09/27/2026

About a month ago, we posted the first 2 reasons AI skips healthcare practices. Here's the final one. AI increasingly pulls from spoken language, not just written pages. A provider explaining a procedure on video gives AI something to prove or quote, a practice with no video and a stale social profile gives it nothing to work with. AI can't recommend a ghost.

Real AI visibility is the output of 4 things running together: SEO, GEO, social media, and video, the Core 4. Pull one piece out and AI has very little to go on, not more.

Watch the full breakdown: https://youtu.be/aX1RMepI6Hw

Request your free audit: https://www.arcanemarketing.com/contact-us/

09/26/2026

Part 3 of our ChatGPT visibility series, and the last one. Roughly 7 out of 10 dental websites give ChatGPT nothing to recommend them for, it's all about staying current. Pages that get updated regularly are significantly more likely to get cited by AI.

Fresh reviews, updated content, a video posted this month and not three years ago, think of it like a milk carton. ChatGPT checks the date, and if it's expired, it's not going to get served. None of this is a technical project you hire once and forget, it's SEO, GEO, social media, and video all running together, the Core 4. Do only one of these and ChatGPT still has gaps. Do all of them consistently and you're the name it gives.

Watch the full breakdown: https://youtu.be/hLT5RSpXW1M

Read the full write-up: https://www.arcanemarketing.com/how-can-my-dental-practice-get-on-chatgpt/

Request your free audit: https://www.arcanemarketing.com/contact-us/

09/25/2026

Part 5 of our PPC keyword tools series, and the last one: Microsoft Advertising, running on Bing. It gets skipped all the time, and that's exactly why it works so well.

Bing and Edge skew to older audiences, which matters a lot in healthcare, orthopedics, cardiology, and general practices are all a big share of those patients, and they're still on Bing. Cost per click also runs a lot lower, simply because fewer agencies bid there.

Create a free account at ads.microsoft.com. If you're already running Google Ads, you can import your campaign over automatically during setup. Run the same seed terms in Keyword Planner and compare the suggested list, if Google's competition is high and Microsoft's bid is noticeably lower, that's cheaper clicks most competitors are ignoring.

Read the full write-up:
https://www.arcanemarketing.com/ppc-keyword-research-guide/

Request your free audit:
https://www.arcanemarketing.com/contact-us/

09/25/2026

Don't just drop a YouTube link on your other platforms. Every algorithm favors a native upload over a link pointing somewhere else, a shared link will underperform.

Take that same raw footage and cut native vertical versions for TikTok, Meta Reels, and YouTube Shorts (strongest 30-120 seconds, not the whole video squeezed down), and post the long form version natively here on Facebook and on LinkedIn too, not as a link out.

That's the Core 4 principle: create once, distribute everywhere. 1 video done right works like 5 pieces of content.

Read the full 3-step breakdown:
https://www.arcanemarketing.com/video-marketing-strategy-in-2026/

Get your free repurposing plan:
https://www.arcanemarketing.com/contact-us/

Google visibility is changing. Ranking well is important, but being trusted enough to be cited by AI search is becoming ...
09/25/2026

Google visibility is changing. Ranking well is important, but being trusted enough to be cited by AI search is becoming another part of the equation.

For medical practices, strengthening E-E-A-T means building content that demonstrates:

• Experience: Use real examples, case studies, and first-hand insights
• Expertise: Create useful content around the questions patients actually ask
• Authority: Build topic clusters and earn credible third-party mentions
• Trust: Keep medical information accurate, transparent, and up to date

The goal isn't to publish more content just for the sake of SEO. It's to build a body of information that clearly demonstrates why your practice is a credible source.

Want to strengthen your medical SEO strategy for traditional and AI-powered search?

Read the full guide: https://www.arcanemarketing.com/medical-marketing-seo-mastering-googles-ai-search-with-proven-strategies/

Or watch the video: https://www.youtube.com/watch?v=la38RhrQnK0

Comment EEAT and we'll point you to the breakdown.

09/25/2026

One good review can move 30% more patients right through your door. Most practices ask for reviews, then never respond to them. Nathan breaks down the real system, including the part most practices skip entirely.
https://www.arcanemarketing.com/contact-us/

09/24/2026

Your Google Business Profile is deciding who not only finds you, but calls you back. Most plastic surgery profiles list one generic category, a handful of stock photos, and nothing else. Nathan breaks down exactly what to fix first. Look for Tip 2 on reviews later today.
https://www.arcanemarketing.com/contact-us/

One video shoot shouldn’t create just one piece of content.For healthcare practices, a single useful video can help keep...
09/24/2026

One video shoot shouldn’t create just one piece of content.

For healthcare practices, a single useful video can help keep your online presence active across multiple places patients may check before choosing a provider:

• Turn the strongest moments into Instagram Reels
• Repurpose clips for Facebook
• Publish vertical cuts as YouTube Shorts
• Add relevant videos to your Google Business Profile

The goal isn’t to create more. It’s to get more value from what you already create.

See how to turn one healthcare video into content for 4 platforms:
https://www.arcanemarketing.com/healthcare-video-strategy-4-platform-distribution/

Prefer the video? Watch here:
https://www.youtube.com/watch?v=va9uv7cVf8Y

Comment or DM **4PLATFORMS** for the breakdown.

09/24/2026

Part 2 of our ChatGPT series: patients don't ask ChatGPT "dentist near me" anymore, they ask who does same day crowns. If your website answers "why choose us" instead of the real question a patient typed, ChatGPT has nothing to quote you on.

Catch Part 1 (on listing consistency) in our recent posts.
https://www.arcanemarketing.com/contact-us/

09/23/2026

If your local listings don't match, like Google Business Profile, Yelp, and your social media profiles, ChatGPT is going to skip your practice entirely. Nathan breaks down NAP consistency (name, address, phone number, written exactly the same everywhere) and why ChatGPT barely cares what page you rank on.
Let us take a look for you, for free!
https://www.arcanemarketing.com/contact-us/

Address

3919 E 49th S
Idaho Falls, ID
83406

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+12089385988

Website

, ,

Alerts

Be the first to know and let us send you an email when Arcane Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Arcane Marketing:

Shortcuts

Share

Category