Tatiana Dumitru

10/19/2022

There comes a time when every business needs additional capital to grow and many of these businesses turn to venture capital (VC) for a financial boost.

As a brand specialist, I get to see this situation from both sides. I work with companies looking for venture capital funding, and I work with a lot of private equity and VC firms.

So, I know that in a market that's highly competitive for founders and entrepreneurs, a powerful brand strategy (and a stellar pitch deck) can make all the difference in taking the next step toward early-stage funding.

Many startups make the mistake of delaying these essential branding activities until their financials are fully resolved. They underestimate the importance of branding but, try to think about it from a venture capital firm's perspective: If you're not engaged enough to build your brand with the quality and professionalism your customers expect and deserve, they're going to wonder what else is missing from your strategy.

After all, how can they trust that you're going to offer a strong product if you've neglected building your brand at the most basic level?

In my latest article for Entrepreneur I explain how branding can positively impact your journey to attract venture capital.

https://www.entrepreneur.com/starting-a-business/2-things-you-need-to-gain-a-venture-capital-edge/433262

08/30/2022

Choosing a brand specialist or agency to develop your brand can be overwhelming and you want to pick the right person to make sure they will take it to the next level. ⁣⏫️
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As someone who has worked with 150+ companies of different sizes, I've observed that there are a few common obstacles people make when searching for the right fit - whether settling on a budget or hiring the right expert. ⁣
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In your search, you should meet with a few agencies to see who you connect with - you should look for a personal and professional connections, and the agencies should be willing to spend time learning about your business, your goals, and your personality. ⁣
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In my latest article for , I share 5 things that you should consider before hiring a branding agency. These tips will ensure you have a great experience and set clear expectations.

Everything to think about before committing on a consultant or agency.

09/07/2021

Finding the right name for your business can be an overwhelming and frustrating process. That's why I came up with: 𝑹𝒆𝒂𝒅𝒚𝑵𝒂𝒎𝒆𝒔 ⁣💁🏼‍♀️
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𝑹𝒆𝒂𝒅𝒚𝑵𝒂𝒎𝒆𝒔 are distinctive, curated names for brands, services or platforms that you can purchase and use instantly. Each 𝑹𝒆𝒂𝒅𝒚𝑵𝒂𝒎𝒆 includes a matching domain name 𝘄𝘄𝘄.𝘀𝗳𝗲𝗿𝗿𝗲.𝗰𝗼𝗺 so you won't have to spend extra money securing a URL in the Wild Wild Web.
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I'll also craft a story that will smoothly tie the 𝑹𝒆𝒂𝒅𝒚𝑵𝒂𝒎𝒆 to your brand. I do this by looking beyond your product or service to uncover the deeper values, characteristics, and emotions that create customer connections and build brand relationships. Then, I bring those emotional elements to life to create a seamless, authentic story for your brand name.⁣ 🙅🏼‍♀️
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𝗦 𝗙 𝗘 𝗥 𝗥 𝗘 is a versatile name that plays on the word "sphere" and makes your brand go round.⁣
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The circle is a universal symbol of unity, wholeness and completion. As simple as it appears, the sphere is the most mysterious and subtle of shapes.⁣
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No point of the sphere is nearer or farther from the center than any other point, simultaneously suggesting that your brand treats everyone equally.
 
'𝗦𝗙𝗘𝗥𝗥𝗘' is creative, yet simple. Short and smooth. A creative spelling adds a touch of intrigue and elevates the name, too.⁣
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Possible uses: This name could work for nearly any field - fashion, beauty, real estate, virtual coin, social networks, marketing or office space, because really, anything can be created from a sphere.⁣
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Swipe to see possible uses and moodboards for 'Sferre' brand ➡️
You can find it at www.namepoise.com

05/26/2021

Storytelling - a powerful marketing tool because your story motivates customers to choose your business, stay with it and help it grow.

You don't want your business to be a faceless entity and just one more potential choice in a sea of options.

Successful businesses connect with audiences on a deeper level, engaging with them in ways that forge lasting relationships. That's where brand storytelling comes in.

In my latest article for I share "5 Reasons Brand Storytelling Is Critical to Your Marketing Strategy":

https://www.entrepreneur.com/article/369182
What's your story?

09/15/2020

I loved putting together this branding article for . Get my advice on creating an effective brand strategy and making a major impact on potential customers.

05/28/2020

My latest article for Entrepreneur where I share some tips on taking the leap and joining Upwork 💁‍♀️

04/19/2020

Today it's a special day as we're celebrating Easter so "Happy Easter" to everyone 🐰🐰
As some of you know, I'm Romanian and our traditions are complex and particular - and food features strongly in the Romanian tradition 🍞🧀🥩🥖🥦
Pasca, the traditional Easter cake made with cheese and raisins, is the main focus. I haven't made any this year but I coloured the eggs - knocking eggs together end-to-end is a popular tradition.
Cheese, vegetables, lamb are other essential components of the traditional Easter Sunday dinner.
Is anyone else celebrating Easter today?

04/01/2020

I'm jumping for joy! I NEVER EVER thought one day I'll get featured in a magazine like , let alone I'll have an article published there. I've been a Top Rated Freelancer on for a few years now and that gave me the confidence to start . If anyone is thinking to enter the freelance job market to make ends meet or as a side hustle, in this article I talk about the importance of great reviews and I share some tips I've found helpful in ensuring a positive review. Also, if you're a business owner looking to hire a freelancer, make sure you read their reviews - luckily they can't be altered or removed.
Have you ever tried
and what was your experience with the platform?

Link in Bio for full article 💁‍♀️🧏‍♀️

https://www.entrepreneur.com/article/347872

11/17/2019

Are accountants creative? Can you start a business in a field where you don't have much knowledge about but you got a lot of drive? What if you add that you've just moved to a different country where you don't know anyone (or just two people maybe) and you completely have to rely on yourself? Read my interview for for some answers!

https://lnkd.in/gyf3JJx

07/02/2019

Excited to have my story shared on Thrive Global about how I moved from Romania to US and how I started PreTee Creative 💕💃
You can read it all here:
https://thriveglobal.com/stories/meet-tatiana-founder-of-pretee-creative-building-the-dream-one-brand-at-a-time

05/06/2019

Hi! I'm Tatiana and I'm PreTee Creative, with a genuine passion for marketing, tacos 🌮🌮 and freshly brewed ☕
Looking for a NAME, TAGLINE or LOGO for your brand?

Check out my website: www.preteecreative.com