Mosaic Media

09/18/2026

Pharmaceutical direct-to-consumer (DTC) advertising has always been a safe bet, with tens of billions spent on it every year. But a new proposed rule from the FDA may make most broadcast ads a thing of the past.

The main question I hear from DTC marketers is: Where does my budget go next?

09/17/2026

From an interview with our President & CEO on the Businessology podcast.

09/16/2026

New research from Google and Tracksuit says every five-point gain in awareness produced roughly a five-point gain in share of search. Researchers frame share of search as a leading indicator, meaning movement there tends to show up in market share later.

New Google/Tracksuit data ties awareness to share of search, and research on AM/FM effectiveness makes the radio case.

09/15/2026

Google says that in May 2024, the medium Gemini prompt used 33 times more energy than it did a year later. Software optimization, including improvements in models, contributed to the increase in energy efficiency.

Ad industry pros offer advice on how the industry can use sustainable AI in marketing.

09/14/2026

If your media planning meetings treat television, radio, print, and out of home as leftovers from another decade, you are leaving reach and memory on the table.

So, what are some enduring uses of traditional media in media marketing?

If your media planning meetings treat television, radio, print, and out of home as leftovers from a past decade, you are leaving reach and memory on the table. So, what are some enduring uses of traditional media in media marketing? Services Partnerships Blog Meet the Team Podcasts Media Resources M...

09/11/2026

80% of business travelers have a direct role in making or influencing travel decisions themselves. For travel brands, that means there is an opportunity to reach the traveler directly and build familiarity well before the booking moment.

Today’s business traveler isn’t just along for the ride. They’re increasingly involved in how trips are planned and booked, and that shift has important implications for travel marketers. According to the latest SmartBrief Business Travel Audience Survey: 80% book or influence travel decisions...

09/09/2026

According to new data, the 13-29 age segment (aka Gen Z, or Zoomers) show a 28% share of daily audio listening for a 112 index, ahead of the three older generations.

The age group that claims the highest share of daily audio media consumption, relative to its cut of the U.S. population age 13+ may surprise you. According to Edison’s “Share

09/08/2026

Parts of the creator economy are starting to mirror the programmatic ad industry, at least at the infrastructure level. But turning creators into standard, easy-to-buy ad inventory is easier said than done.

Creator marketing is mirroring programmatic ad tech and AI ad-stack automation, but risks turning trust into inventory.

09/04/2026

In medical marketing, Snapchat announced that it is rolling out a new multi-CTA model for pharma advertisers, providing pharma brands with multiple destinations within an ad, rather than being limited to a single click-out.

Snapchat’s new features are intended to curry favor with pharma advertisers, establishing the social media app as more flexible and compliance friendly.