Mosaic Media

06/12/2026

Consumers’ use of AI to choose a healthcare provider has more than doubled in the past year from 17% to 36%,upending traditional methods like search engine marketing (SEM) and referrals from other doctors.

Consumers' reliance on AI to choose a healthcare provider is completely upending traditional methods like search engine marketing and referrals.

06/11/2026

Careful media placement ensures your message contributes to (instead of distracting from) the viewer's experience.

06/10/2026

A Missouri hardware store is outperforming most of its national competitors on brand awareness in its own backyard, in a textbook case for broadcast radio's long-term brand-building power.

New Cumulus/Westwood One research shows how Henkle's Ace Hardware used AM/FM radio to build awareness that outpaces nearly every national competitor in its own backyard.

06/09/2026

Sports fans have a full viewing life across multiple sports rights holders, and advertisers should organize their media plans around meeting them wherever they are.

Drew Groner, svp, head of sales and marketing, DIRECTV Advertising Live sports remain one of the last true appointment-viewing experiences — audiences don’t just tune in; they plan their schedules around it. That kind of attention is increasingly rare in modern media, and it is precisely why adv...

06/08/2026

As the use of AI among in-house marketers and agencies continues to evolve, execs are now pushing AI to achieve cost savings and speed up timelines.

As marketers face ongoing pressures from all sides on using AI, including generative AI, they need to simply: Fail smartly.

06/05/2026

Medical marketing agencies often tout their unique, collaborative cultures, established and maintained by chief people officers who oversee the end-to-end employee experience, lead talent acquisitions, and increasingly have a hand in data-driven decision-making.

It takes a lot of work to build a functioning, effective culture at a medical marketing agency. These chief people officers explain how they do it.

06/04/2026

From an interview with our President & CEO on the Scaling Expertise podcast.

06/03/2026

The traffic-to-leads gap is the difference between online activity and real business results. For local businesses, what matters is attracting users who are actively looking for a solution in a specific area and are ready to act, not just collecting vanity metrics.

Despite solid website traffic, many local businesses fail to convert it into increased leads or revenue. Nellia Melnyk explains how to close this traffic-to-leads gap by shifting the focus to improving conversion systems.

06/03/2026

Per a recent report, AM/FM held an 83% share of ad-supported audio listening in cars and trucks. Streaming platforms and podcasts, by contrast, are consumed primarily at home.

Marketer commuting hit a post-pandemic high of 64% in April 2026. With AM/FM holding 83% of in-car ad-supported audio, radio stands to benefit most.

06/02/2026

OpenAI has switched on cost-per-action ads inside its ads manager, allowing select advertisers to pay for ads in ChatGPT only when a user takes a specific action.

The introduction of cost-per-action (CPA) ads is the first real sign that the platform is now embracing performance advertising.