SparkStory

06/06/2026

Happy Friday!!! It's a fun day when we get to see one of the brands we developed, not just online, but driving around! Go Frontier Waste -30 days and counting to launch!

05/29/2026

Jennifer and I are Alaskans. One of our favorite things about Alaska is the wildlife.

I have been treated to be host to a mama and baby moose in my yard for nap time today. 🫎🥰

We know Alaska, I was born here like that little baby. We get local. We know what others don’t know, like don’t walk past that sleeping baby cause Mama’s coming for you 😂

Working with local businesses makes our hearts sing.

What’s your favorite part of being an Alaskan??

05/22/2026

Feature Friday!!! Jennifer and I are always so thrilled when a project goes live. Today, we launched a brand refresh for Riverrock Insurance Services.

Riverrock helps older Americans navigate the complicated world of enrolling and choosing Medicare options.
Go check it out! https://plansforhealth.com/

05/20/2026

The countdown is on: AI ALASKA launches June 1!
Sara and I have been talking with tourism leaders, marketers, service operators, and community builders about one big shift:
AI is no longer just on the horizon.
It’s already changing how customers search, ask, plan, book, and buy.
That’s why we’re launching AI ALASKA, a new community for curious, practical, Alaska-based business owners and teams who want to learn how to use AI with more confidence, clarity, and strategy.
Starting June 1, we’ll be rolling out:
AI community conversations
Hands-on AI labs
Social hours and networking
Practical examples for Alaska businesses
Simple ways to use AI in marketing, operations, customer experience, and planning
Now we want to hear from you:
What are you most interested in learning about AI?
Drop a comment with the number that fits you best:
Using AI for marketing and content
Your business showing up in AI search tools like ChatGPT, Perplexity, and Google AI
Building better customer experiences
Saving time with AI workflows and automation
AI for tourism, travel, and seasonal businesses
Something else? Tell us!
We’re building this for the people who are ready to learn, experiment, and move forward together.
AI ALASKA launches June 1. Let’s get ready.

05/12/2026

AI and tourism at the Valdez Small Business Conference 2026. It’s so important to understand how people are searching and how to show up for them. Jennifer is a expert at this subject and has the heart to help small businesses compete and WIN!

05/12/2026

Hey Valdez! Your town is so beautiful 😊 Jennifer and I are so excited for the Valdez Small Business Conference 2026. We're looking forward to tomorrow's kickoff!

04/30/2026

Last night was something truly special for Sara Jokela and I.

Blue Sage Noshery + Wildfork Catering didn’t just host an event, they created an experience Anchorage rarely gets to see.

From the moment you walk in, the atmosphere sets the tone: lush greenery overhead, curated art, warm lighting, and thoughtful design details that make the space feel both elevated and inviting. It’s not just a venue,it’s a vibe.

And then there’s the food… beautifully presented, intentionally crafted, and genuinely some of the best we’ve had in Anchorage. Every detail felt considered, from the grazing tables to the final bite.

What stands out most is the uniqueness. This isn’t a cookie-cutter event space. It’s a place where private events feel personal, immersive, and unforgettable.

If you’re looking to host something that people will actually talk about long after it’s over—this is it.

Anchorage, this is next-level.

04/30/2026

04/22/2026

There’s something powerful about watching a vision come to life
Sara Jokela and I are excited to celebrate the launch of Arctic Rose Wellness’ new website and marketing presence—a brand built to serve, heal, and support our Alaska community in a deeper way.

Like every great story, this one starts with a hero.

The hero is YOU—the person seeking wellness, healing, and a better path forward.
Arctic Rose Wellness is the trusted guide—offering excellence in care- You only need to look at their reviews to see their expertise and how much of a positive impact they are having!

Our role at SparkStory?
To help bring that story to life in a way that’s clear, compelling, and impossible to ignore.

From messaging to design to strategy, every piece was built with one goal:
Make it easy for the right people to say “this is exactly what I’ve been looking for.”

This is what happens when brand, experience, and purpose align.

Go check it out and show them some love 💙
www.arcticrosewellness.com

04/16/2026

Visiting one of our favorite clients today! From the moment you walk in, you know it’s going to be a stellar experience! If you are looking for a glow up this Spring, check out https://aspirealaska.com/