LBA Marketing

LBA Marketing The objective of our company is very simple, to help businesses attract and retain the customers and

With more than 40 years of combined experience in advertising and consumer marketing, our goal and the objective of our company is very simple – to help businesses attract and retain the customers and clients they need to be successful and to grow. In today’s ever-changing digital world it has never been more important to position your brand, product or service as effectively online as you do offl

ine. LBA accomplishes this through a layered approach, starting with understanding your business mission and brand identity. We then devise a marketing strategy, beginning with a full analysis of your online presence, including your company website, customer journey, content, positioning on the search engines and more. The result of our efforts is to enhance consumer awareness for your agency or brand and drive up leads. Skills -
Specializes in Marketing for Insurance Agencies
Marketing Strategy for B2B and B2B Professional Service Industries
Website Design
Website Development
Content Creation - Website Copy, Blogs, Native Articles
Search Engine Optimization
Digital Advertising Strategy
Video Production Strategy
New Business Development
Graphic Design

Google’s E-E-A-T is the foundation for authority, but when you add an N and a T (N.E.E.A.T.T.), you get the full picture...
04/27/2026

Google’s E-E-A-T is the foundation for authority, but when you add an N and a T (N.E.E.A.T.T.), you get the full picture of digital credibility for your brand.

Here’s the breakdown that helps your website content stand out:

-> Notability – Become a recognized entity within your industry.
-> Experience – Prove you know your topic the best.
-> Expertise – Show deep knowledge of the topic.
-> Authority – Establish your brand as the go-to source.
-> Trustworthiness – Demonstrate accuracy and honesty.
-> Transparency – Be clear about who wrote the content.

Search engines want to serve the highest quality results from the most reputable sources. If you are not optimizing your content for the N and the T, you may not get the results you're looking for.

Let’s be real: most of the goals set in January usually get buried under the day-to-day chaos by April. That's why inste...
04/21/2026

Let’s be real: most of the goals set in January usually get buried under the day-to-day chaos by April. That's why instead of setting resolutions we're big fans of setting routines here at LBA.

Here are some ways you can get on track producing consistent content for Q2:

-> Write all your emails campaigns in one batch.

-> Brainstorm social media and blog posts quarterly.

-> Set aside time weekly to identify trends.

By building routines, you see results.

AI is becoming a non-negotiable in marketing, but just because you can use it for everything doesn’t mean you should. Kn...
04/10/2026

AI is becoming a non-negotiable in marketing, but just because you can use it for everything doesn’t mean you should. Knowing when to lean in and when not to is what makes it work.

RIP to our morning to-do lists. 🪦 But we wouldn’t have it any other way!
03/23/2026

RIP to our morning to-do lists. 🪦 But we wouldn’t have it any other way!

03/18/2026

Meet Corey, our new Marketing Operations Manager. We’re so excited to have him on board to streamline our systems, optimize our platforms, and keep our marketing machine running smoother than ever. Welcome to the team, Corey!

What can we say? We make this face a lot at LBA.
03/17/2026

What can we say? We make this face a lot at LBA.

If you only show up in their inbox when you want to sell something, don’t be surprised when they stop opening your email...
03/13/2026

If you only show up in their inbox when you want to sell something, don’t be surprised when they stop opening your emails.
Your audience doesn’t want a 24/7 sales pitch; they want to be informed.

To keep your audience engaged, aim for a healthy mix of:
- Educational content that teaches them something new
- Pro-tips they can use today
- Industry insights that keep them ahead of the curve

Our team runs on coffee, takeout, and a very specific set of tools. 🛠️Here are just a few of the platforms and systems w...
03/10/2026

Our team runs on coffee, takeout, and a very specific set of tools. 🛠️

Here are just a few of the platforms and systems we use on a daily basis to deliver high-quality content for our clients.

Behind every piece of polished content is an even better proofreader. 🔍Today, we’re shouting out the pros who keep our c...
03/08/2026

Behind every piece of polished content is an even better proofreader. 🔍

Today, we’re shouting out the pros who keep our content sharp, on-brand, and (thankfully) typo-free. From new websites to catalogs and every social media post, these ladies ensure our work is top-tier.

Thank you for all you do!

Presenting the masterminds behind your marketing. 🤭
03/03/2026

Presenting the masterminds behind your marketing. 🤭

Address

26 Chestnut Street Suite 2C
Andover, MA
01810

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+19789187930

Website

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