02/25/2026
New Transformation at ROI Digitally: Leadership & Team Updates
We’d like to share an important update with our community.
After many years with ROI Digitally, Roy Farmer has concluded his role as CEO. We’re deeply grateful for Roy’s leadership, dedication, and contributions throughout his time with the company.
As we move forward, we’re pleased to welcome Tracy Tran as CEO. With over 15 years of experience driving business growth and building high-performing teams, Tracy brings a people-first leadership approach aligned with ROI Digitally’s mission of delivering measurable, sustainable growth for our clients.
We’re also excited to welcome Christian Poteat as Marketing Strategist Manager, bringing over 10 years of experience across B2B and B2C marketing, including manufacturing, eCommerce, and healthcare.
We’re also pleased to share an internal leadership update with Jeng Nguyen, who has transitioned into the role of Sales & Operations Manager for the Asian & Australian Markets. In this position, Jeng will lead regional operations and sales strategy, strengthening client relationships and supporting ROI Digitally’s continued growth across APAC markets.
These leadership and team updates mark an exciting new chapter for ROI Digitally as we continue building smarter, AI-driven performance systems for our clients.
Thank you for being part of our journey. Let’s continue growing and strengthening online visibility, together!
— The ROI Digitally Team