Eiler Communications

01/09/2017

David Baker of Baker Strategy Group will discuss the annual results of the Michigan Economic Report on my weekly ReNEW Michigan program, a segment of the Lucy Ann Lance show on WLBY 1290 am tomorrow (Tuesday) at 840 am. Larry Eiler

10/19/2015

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02/25/2014

What is the future of content marketing? Read this article to find out.

Eighty-two percent of B2B marketers plan to spend more money on content marketing in 2014. Here's what they will likely be spending it on.

02/20/2014

Facebook just completed its largest acquisition this week by purchasing WhatsApp, a text-messaging replacement app, for $16 billion. To learn more about WhatsApp, and why Facebook paid $16 billion for it, check out this article from Mashable.

WhatsApp only charges users $0.99 a year, and it has no plans to introduce ads. So why was it worth $16 billion?

02/17/2014

"People don't buy things for logical reasons. They buy for emotional reasons." -Zig Ziglar. Check out this infographic for 6 ways to get people to love your brand.

"People don't buy things for logical reasons," Zig Ziglar once famously said. "They buy for emotional reasons." Which means: In order to gain customers — and keep them for li...

02/13/2014

Keep an eye on your Twitter account for changes in the near future. The social network is tweaking the look of profile pages. Though the company is still testing possibilities with a small group of users, the new profile page looks much like Facebook, Instagram, and Google+.

Twitter is still making tweaks to its profile redesign that it's testing among a small group of users.

02/10/2014

10 Pinterest pointers to kick off your work week.

The site remains popular, yet is still a mystery to a number of brands' social media managers. Here are a few tips to help the confused.

01/27/2014

An inside look at how Dell empowers employees to use social media to create stronger customer relations and in turn, create a stronger company.

In one of those iconic technology company-started-in-a-dorm-room stories, Michael Dell saw that there was value to be created in selling computers directly to consumers. In the early 80's, that simply wasn't the way of the world, and for the eponymous Dell, the insight would result in one of the mos...

01/24/2014

Does your company use Twitter? Do you engage with people? A recent study found that though brands may be using Twitter, they are not engaging with people on the social network.

Almost all of Interbrand’s top 100 brands tweet regularly, but they’re not really engaging with people, according to Simply Measured.

01/22/2014

Despite its popularity, micro-blogging platform Tumblr, is an underutilized medium in marketing. However, for the right business, the site may be very beneficial. This article offers three ways to integrate Tumblr into your marketing mix.

Tumblr gets a bad rap. The micro-blogging platform tends to be thought of as the most unprofessional of social networks, so it often gets t

01/20/2014

Interesting infographic on the history of "the feed" and how it has changed the way society consumes content.

This infographic chronicles the history of feed formats, from its humble search engine origins to the dominance of feed-based news readers and networks.

01/17/2014

A recent survey from McKinsey & Co. says that email is still an effective part of the mix for marketing and public relations professionals, despite the growth and development of social media.

Just when you thought you’d never have to spam a customer or an employee inbox again, a new article argues the power of email.