06/17/2025
My husband Alex and I enjoyed speaking with Melissa about marketing, franchising, and milkshakes! Tune in to learn more. (You can also view on YouTube at https://youtu.be/A8Q_On3biSQ?si=6HEkaHNmIGFIAUnL)
Franchising: Your Path to Business Ownership?
Have you ever dreamed of owning a business—but felt overwhelmed by the idea of starting from scratch?
Franchising offers the best of both worlds: the independence of entrepreneurship with the proven systems of an established brand. In this episode of Women's Money Wisdom, Melissa Joy, CFP® sits down with husband-and-wife team Alex Roberts, CFE and Julie Hart Roberts to explore what modern franchise ownership really looks like.
Alex is the founder of The Franchise Playmaker, with over 20 years of experience helping people find the perfect franchise match. Julie, a seasoned marketer and founder of Kindling Creative, shares how she’s applying her skills to their newest venture—opening The Milkshake Factory in Ann Arbor.
✨ Key Takeaways:
🔶Most franchise owners end up choosing a brand they never expected
🔶Franchise consultants guide you like realtors through a complex decision process
🔶Franchising is rising among professionals aged 45–55 looking for a next chapter
🔶“Validation” is a vital (and often overlooked) part of choosing a franchise
🔶Julie shares creative local marketing strategies that are making an impact
🔶And yes, absentee franchising is more myth than reality
Whether you're thinking about business ownership or just curious about new career possibilities, this episode offers real-world insight into building a business with both structure and soul.
🎧 Listen now and discover if franchising could be your next big move.
https://podcasts.apple.com/us/podcast/womens-money-wisdom/id1583888433