It's Wilder

01/15/2026

Throwback to winter Press Tour. I still love these designs and the work we did throughout the conference – from way finding to conference badges to individual shows for the main stage. So much fun to see this come to life each year.

05/01/2025

Still thinking about how fast “freedom” turns into 15 tabs, 3 deadlines, and no clean forks.

Freelancing is strange—and this week’s post is a love letter to the chaos.

Check it out →

Freelance hours, invisible labor, and the myth of flexibility. I’m back to freelancing again after a short love affair with corporate life, and to my surprise, the hardest adjustment hasn’t been the workload or the sleepless nights—it’s how quickly my family forgot I actually work. It starts...

04/30/2025

“Freelancing is a full-time job—with a full-time identity crisis attached.”

This week’s post is for the self-employed, pajama-pants-wearing creatives out there making it work.

Read it here →

Freelance hours, invisible labor, and the myth of flexibility. I’m back to freelancing again after a short love affair with corporate life, and to my surprise, the hardest adjustment hasn’t been the workload or the sleepless nights—it’s how quickly my family forgot I actually work. It starts...

04/29/2025

No one sees the time it takes to get the work—not just do the work.

That’s why we post like our rent depends on it—because sometimes, it does.

More freelance truths in this week’s blog:
👉

Freelance hours, invisible labor, and the myth of flexibility. I’m back to freelancing again after a short love affair with corporate life, and to my surprise, the hardest adjustment hasn’t been the workload or the sleepless nights—it’s how quickly my family forgot I actually work. It starts...

04/28/2025

ICYMI: This week’s blog post breaks down the invisible, unpredictable world of freelance life.

Psssst: It’s not just coffee and Canva.

Catch up here → https://itswilder.com/what-do-you-do-all-day

04/27/2025

🚨 New blog post is live!

“What Do You Do All Day?”

A semi-defensive but deeply honest look at the invisible work of freelancing—the planning, posting, pitching, and panic.

If you’ve ever felt the need to justify your job at brunch… this one’s for you.

👉 https://itswilder.com/what-do-you-do-all-day

04/26/2025

Working on tomorrow’s post about the weird, slightly defensive question freelancers know too well:

“What do you do all day?”

So far I’ve revised 3 headers, 1 intro paragraph, and half my self-worth.

Coming Tomorrow.

04/25/2025

Ever had someone ask, “What do you do all day?”
If you’re a freelancer, you already know… it’s never just curiosity.

New post drops Sunday. It’s got pajama pants, client chaos, and a little creative truth serum.

04/24/2025

Still thinking about how much we glamorize both freelance and full-time corporate life.

One sells freedom. The other sells stability.
Neither offers the full story.

I wrote about that gray space in this week’s post:

Last week, a potential client asked me a question I didn’t expect: “Are you planning to leave freelancing for a full-time job anytime soon?” They weren’t just curious—they were cautious. They didn’t want to invest in someone who might not stick around. They were looking long-term. And ju...

04/23/2025

Creative freedom is great—until you’re the boss, the bookkeeper, and the client therapist.

Full-time gigs are sweet—until you start Googling “how to make spreadsheets 'awesome'.”

I was curious about that pit-in your-stomach feeling when always dreaming of the other, so I wrote a little something over on The Marketing Manual this week : 👉 https://itswilder.com/freelance-vs-corporate

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Last week, a potential client asked me a question I didn’t expect: “Are you planning to leave freelancing for a full-time job anytime soon?” They weren’t just curious—they were cautious. They didn’t want to invest in someone who might not stick around. They were looking long-term. And ju...