Be Seen Branding LLC

02/27/2025

I thoroughly enjoyed researching and writing this piece for my client honoring Black History Month and this year's theme, African Americans and Labor.

GLG has helped numerous Black entrepreneurs across the DMV start and grow their businesses.

This post is loaded with lists of Black businesses you can support locally and nationally year-round.

https://www.thegellerlawgroup.com/beyond-black-history-month-how-to-support-black-owned-businesses-year-round/

01/07/2025

When Washington Lawyer Magazine contacted us for a photo of for their article on lawyers and work-life balance, I immediately knew the perfect image. 🏄🌊

After a little back-and-forth texting between Rebecca and I, and possibly a threat that I’d never speak to her again if she didn’t let me send him this shot, we agreed, it would make a fun image for her profile. 😎

What we didn’t know, is that it would grace the cover! 🤩

Sure a lot of companies talk about work-life balance but Rebecca’s firm is the first I’ve witnessed that delivers on its brand promise. 🎯

Rebecca set up her team to work remotely long before it was commonplace and instituted flex scheduling so they could be actively involved parents. 💻

When I left big law marketing, I felt creatively deflated—it was not an industry for groundbreaking ideas. I never thought I’d go back to legal until I met Rebecca. She’s such a creative force, a bold leader, and clearly, a fearless adventurer. 🚀

For the first couple of years working together, I really had to push myself beyond the traditional law firm marketing boundaries to which I’d become so accustomed. ⛓️‍💥

For this and many other reasons, I’m completely geeked out about this cover and article. I love how it captures Rebecca’s spirit and I love that it’s so unexpected for a legal publication. 😴😂

09/05/2024

This is the best compliment you can get as a marketing professional! 😊

To date, I’ve had one of the most successful years of my career. I’m sure it has a lot to do with no longer being pulled in so many directions, which tends to happen when running multiple businesses...

But, it’s also because of my remarkable clients. They’re all innovators in their industries and committed to excellence. That makes what I do for them so much easier!

Thank you to all of my clients for your trust and longstanding partnerships. I’m so grateful for you!

08/27/2024

Have you ever created a social media post that unexpectedly took off? One where you hit 'share' and then gasped as notifications blew up your phone?

Maybe you planned it, maybe you had no idea it would become so popular. (The latter is usually the case.)

But now, the real kicker – what did you do after the confetti settled? What did you learn from this experience, and what did you do next?

We had a lightbulb moment about this at a Social Media Marketing World Conference that transformed our approach.

In one of our blog posts, we share some secrets for keeping your audience glued to your page long after the algorithm gods should've moved on.

Check out the link in comments for more.

08/13/2024

If your small business doesn’t regularly use this essential, FREE marketing tool, you’re missing opportunities to increase your brand presence and connect with new audiences online.

Special thanks to Be Seen Marketing Coordinator Sophia Edillon for her contributions to this post.

Trust us, you don’t want to overlook this!

Developing your Google Business Profile is a powerful method for controlling how your business appears to consumers. Best of all, it’s free! But do you have time to manage it?

07/31/2024

One of our last team get-togethers before these two dynamos head back to college. I’ve only known them for a couple of months, but I’m sure going to miss Sophia and Skylar!

In yesterday’s meeting, we covered:

✅ Pitching your creative ideas - they both did a fantastic job selling me their latest work!

✅ Email marketing - why this is still such an important tool in the marketing mix.

✅ Networking and professional development - how to be focused and strategic with your time.

✅ Corporate social responsibility and volunteering - passion projects are essential for your personal and professional growth!

✅ Getting hired for the job you really, really want - how to stand out among other candidates.

Then we totally crushed nacho bar and engaged in a little clothes swap — the perfect way to top off a hectic workday! 🌮 👗

06/25/2024

When was the last time you updated your personal brand statement?

You do have one, right?!

People are developing an image of you everywhere, all the time—from how you present yourself in person to your online presence.

Crafting a compelling personal brand statement is about BEing SEEN and understood for who you are and the value you bring.

And, it helps you control your own narrative.

Ready to get started? Read on for more tips and examples.

Special thanks to Marketing Coordinator Skylar Meiser for her contributions to this guide!

Best practices for crafting a compelling personal brand statement with clarity, brevity, and the infusion of genuine passion.

06/20/2024

Please join us in welcoming Sophia Edillon and Skylar Meiser to the expanding Be Seen Branding team!

Sophia is an honors Marketing & Finance student entering her junior year at the University of South Florida. Skylar is a Marketing and Strategic Leadership & Management student entering her senior year at Ohio University College of Business.

One of the first projects our team tackled earlier this month was writing a blog post and social media content about the importance of personal branding (we're excited to share the results soon!).

We cannot wait to see what these two dynamos do next!

03/05/2024

Why did they do us like this today?! 😬😮‍💨😫🤯🫢😵‍💫😵🫠

02/14/2024

I'm passionate about creating content for businesses that uplift women and aren't afraid to call out their respective industries for not doing better.

While writing this post, I learned so much about the courageous and inspirational Black women featured here. Their accomplishments while battling dual hurdles of gender AND racial bias are nothing short of miraculous.

During Black History Month in February 2021, I wrote a similar post for The Geller Law Group, "5 Influential Black Female Lawyers in History." It's one of the most post popular pages on the firm's website and holds high SEO value.

Why? Because sadly, our collective narrative has long overlooked the monumental achievements of Black women and the hurdles they continue to leap. And this is just within one industry...

Please join me in acknowledging and celebrating the deeds, struggles, and inspiring legacies of these women. Every like/share/comment not only acknowledges their importance in history, but also helps pave the way for future generations to follow.

In honor of , we spotlight "7 Influential Black Women Lawyers and Judges in Recent History" in our latest blog post (https://www.thegellerlawgroup.com/7-influential-black-women-lawyers-and-judges-in-recent-history/).

These trailblazing women have etched their names in the pillars of the legal industry and beyond.

Despite the tremendous strides Black women have made, earning prestigious positions from corporations to the White House, the journey is still ongoing.

According to data cited in The State of Black Women in The Law 2023 DEIB Assessment Report, Black women make up nearly 5% of law students and less than 1% of law firm partners.

These figures underscore the pressing need for continued efforts to foster an equitable landscape for Black women attorneys. The goal should not only be representation but a consistent commitment to meaningful inclusion and equity.

We're proud to showcase these 7 phenomenal Black women who have shattered long-standing barriers and paved the way for others to follow. Their stories remind us that change is possible and we have the power to accelerate it. 🚀

Check out our blog to learn more about their remarkable "firsts" and journeys.

02/08/2024

Have you seen Pantone's 2024 Color of the Year? It's "Peach Fuzz." 😐

Every year since 1999, color experts from the Pantone Color Institute scour diverse global influences, experiences, and lifestyle trends to reflect the mood of society in an annual color selection.

In case you couldn't tell from my choice of emoji, Peach Fuzz is not my cup of tea.

I've always gravitated toward colors that boldly shape the landscapes of fashion and interior design. Peach isn't a flattering color for many skin tones and in my opinion, doesn't have staying power for interior fixtures or finishes.

Some of my past favorites have been Pantone's 2023 'Viva Magenta', 2019 'Living Coral', 2018 'Ultra Violet', and 2017 'Greenery'. These shades remind me of my boutique ownership days, especially attending buying markets where the color of the year was splashed across fabric prints and patterns, clothing designs, accessories, and promotional displays.

What's your take on Peach Fuzz? Have you spotted it in unexpected places in your industry or hobbies?

I'd love to hear your thoughts!

01/30/2024

This past weekend, I had the privilege of representing Wendroff & Associates, CPA at the 100th Arlington Chamber of Commerce Gala, a celebration of tradition and community excellence.

It was an honor to attend the event with my colleague, Jordan, an accountant and business development specialist for the firm.

Jordan is an excellent example of why I admire and truly enjoy working with Wendroff & Associates. She started her career a year ago as an intern in the Wendroff Internship program. While she refined her accounting skills, she took on projects involving automation and AI.

Wendroff has always been progressive with advanced technology solutions as a result of Brian Wendroff’s leadership. I’ve learned so much about automation working with Brian (and I seriously envy his skills)!

Once Jordan graduated, she was offered a full-time accountant position and further, an opportunity to grow the firm in a business development role. Brian saw the potential in Jordan to excel in these roles and I couldn’t agree more with his observation!

Recently, the firm partnered with George Washington University to support its Third Century Scholarship Endowment Match program (The Match) via a Wendroff CPA Endowed Scholarship. The Match program is invested in building a permanent legacy that increases access to higher education for students in need.

Throughout the past 3+ years, I've had the incredible opportunity to witness Wendroff's inspiring growth, a result of Brian's dedication to nurturing his talented team and providing cutting-edge tax and accounting solutions.

It's clear that empowering young talent and supporting the education of future leaders is more than just a winning strategy — it's a key to truly standing out and BE SEEN!