Be Seen Branding LLC

05/20/2026

Last night, I had the privilege of attending the Arlington Best Awards celebration with my client and friends Brian Wendroff, Founder & Managing Partner of Wendroff & Associates, and Jordan Glaze, Accountant & Business Development Specialist.

Wendroff & Associates was one of three finalists for Service Business of the Year. While we didn’t take home the “W” this year, being recognized alongside so many impressive Arlington businesses was truly an honor.

I’m incredibly proud of what Wendroff & Associates has built over the past 20 years. I’ve had the privilege of being part of six years of that growth, and I continue to be amazed by Brian’s ability to think ahead of the accounting industry (and most professional services industries) while continuing to raise the bar on client experience.

We’ve trusted Wendroff with our own tax and accounting needs for years because they’re truly exceptional, especially for entrepreneurs and business owners seeking proactive advice to build, grow, and excel in the competitive DC metro market.

One of the things I value most about this relationship is that I’ve never felt like an outsider. I’ve always felt like part of the team — and I’m incredibly grateful to be connected to something Brian has built with such intention and vision.

Congratulations, Brian. The win is coming. 😉

04/29/2026

“If you want to stand out, you need to stand for.”

This slide (swipe ⬅️) from a presentation, “Fundamentals of Message Design” at Social Media Marketing World really hits.

It’s such a simple idea — and one I see businesses struggle with all the time.

It’s also exactly why I started Be Seen Branding. When you’re deep in your own business, it’s hard to clearly see what makes you different, let alone communicate it in a way that resonates with your target audience. An outside perspective (that’s me 👋) can make all the difference.

With so many changes in every industry because of AI, especially marketing, connecting with REAL people is more important than ever. It’s why I chose to be present in California this week with thousands of digital marketers — to learn, to expand my community, to help my clients stand out and Be Seen.

Because visibility is many things — it’s showing up online, it’s being active in your community, it’s staying engaged in your industry.

And most importantly—it’s knowing what you stand for when you do!

04/01/2026

Yesterday, I was honored to support my longest-standing clients in celebrating their home remodeling firm’s 40th anniversary!

I’ve had the pleasure of working with Susan and Kelvin Pierce for 15 years. While I’ve handled the firm’s marketing, Susan has helped me with my store design and my own home remodeling projects. She’s also been such an inspiration. How many businesses have made it 40 years in any industry, let alone one as competitive as home building services?

And Susan did it as an architect in a field that was entirely male-dominated when she started.

And it pretty much still is. Roughly 62% of licensed architects are white men. Women make up only about 20% of practitioners in the U.S., despite near parity in architecture school. Many leave the field before reaching licensure or senior roles, and those who stay hold only about 15% of leadership positions. Just 3 of the top 100 firms globally are led by women, and female architects still earn about 86% of what their male counterparts make.

Which makes what Susan has built over the past 40 years even more meaningful.

I also got to see one of my favorite people, Peggy James, an incredible community leader in Vienna, VA, and another huge inspiration. Her warmth, authenticity, and ability to bring people together are something special.

Thank you, Susan and Kelvin, for trusting me with your marketing over the years, and for setting an example of what can be built through grit, determination, and leadership. 🙌

02/27/2025

I thoroughly enjoyed researching and writing this piece for my client honoring Black History Month and this year's theme, African Americans and Labor.

GLG has helped numerous Black entrepreneurs across the DMV start and grow their businesses.

This post is loaded with lists of Black businesses you can support locally and nationally year-round.

https://www.thegellerlawgroup.com/beyond-black-history-month-how-to-support-black-owned-businesses-year-round/

01/07/2025

When Washington Lawyer Magazine contacted us for a photo of for their article on lawyers and work-life balance, I immediately knew the perfect image. 🏄🌊

After a little back-and-forth texting between Rebecca and I, and possibly a threat that I’d never speak to her again if she didn’t let me send him this shot, we agreed, it would make a fun image for her profile. 😎

What we didn’t know, is that it would grace the cover! 🤩

Sure a lot of companies talk about work-life balance but Rebecca’s firm is the first I’ve witnessed that delivers on its brand promise. 🎯

Rebecca set up her team to work remotely long before it was commonplace and instituted flex scheduling so they could be actively involved parents. 💻

When I left big law marketing, I felt creatively deflated—it was not an industry for groundbreaking ideas. I never thought I’d go back to legal until I met Rebecca. She’s such a creative force, a bold leader, and clearly, a fearless adventurer. 🚀

For the first couple of years working together, I really had to push myself beyond the traditional law firm marketing boundaries to which I’d become so accustomed. ⛓️‍💥

For this and many other reasons, I’m completely geeked out about this cover and article. I love how it captures Rebecca’s spirit and I love that it’s so unexpected for a legal publication. 😴😂

09/05/2024

This is the best compliment you can get as a marketing professional! 😊

To date, I’ve had one of the most successful years of my career. I’m sure it has a lot to do with no longer being pulled in so many directions, which tends to happen when running multiple businesses...

But, it’s also because of my remarkable clients. They’re all innovators in their industries and committed to excellence. That makes what I do for them so much easier!

Thank you to all of my clients for your trust and longstanding partnerships. I’m so grateful for you!

08/27/2024

Have you ever created a social media post that unexpectedly took off? One where you hit 'share' and then gasped as notifications blew up your phone?

Maybe you planned it, maybe you had no idea it would become so popular. (The latter is usually the case.)

But now, the real kicker – what did you do after the confetti settled? What did you learn from this experience, and what did you do next?

We had a lightbulb moment about this at a Social Media Marketing World Conference that transformed our approach.

In one of our blog posts, we share some secrets for keeping your audience glued to your page long after the algorithm gods should've moved on.

Check out the link in comments for more.

08/13/2024

If your small business doesn’t regularly use this essential, FREE marketing tool, you’re missing opportunities to increase your brand presence and connect with new audiences online.

Special thanks to Be Seen Marketing Coordinator Sophia Edillon for her contributions to this post.

Trust us, you don’t want to overlook this!

Developing your Google Business Profile is a powerful method for controlling how your business appears to consumers. Best of all, it’s free! But do you have time to manage it?

07/31/2024

One of our last team get-togethers before these two dynamos head back to college. I’ve only known them for a couple of months, but I’m sure going to miss Sophia and Skylar!

In yesterday’s meeting, we covered:

✅ Pitching your creative ideas - they both did a fantastic job selling me their latest work!

✅ Email marketing - why this is still such an important tool in the marketing mix.

✅ Networking and professional development - how to be focused and strategic with your time.

✅ Corporate social responsibility and volunteering - passion projects are essential for your personal and professional growth!

✅ Getting hired for the job you really, really want - how to stand out among other candidates.

Then we totally crushed nacho bar and engaged in a little clothes swap — the perfect way to top off a hectic workday! 🌮 👗

06/25/2024

When was the last time you updated your personal brand statement?

You do have one, right?!

People are developing an image of you everywhere, all the time—from how you present yourself in person to your online presence.

Crafting a compelling personal brand statement is about BEing SEEN and understood for who you are and the value you bring.

And, it helps you control your own narrative.

Ready to get started? Read on for more tips and examples.

Special thanks to Marketing Coordinator Skylar Meiser for her contributions to this guide!

Best practices for crafting a compelling personal brand statement with clarity, brevity, and the infusion of genuine passion.