Door drop campaigns make an immediate impact and generate rapid, measurable response; achieve cost- effective market coverage without duplication of recipient, and permit activity to be focused specifically on households who fit the demographic profile of your target audience. The flexibility of door drop marketing allows for activity to be targeted as accurately a single
street, or community. It is a proven medium which works as part of integrated media campaigns, part of the offline mix which often helps to drive online response. Strategic and tactical uses of door drop marketing:
• To advertise products and services
• To generate product trials
• To drive retail or web traffic
• To highlight seasonal sales and promotions
• To build cost-effective brand awareness
• To secure consumer response and build customer databases
• To disseminate information
Unlike some other media, marketing material delivered via door drop can benefit from the
standout of being delivered directly into the home. In specific comparison to other media, the following is observed:
• Door drops put you directly in control of the targeting
• There is sometimes a set circulation figure, whereas you can select the quantity you
wish to distribute with door drops
• The potential opportunity of a leaflet, to be created in a colourful and impactful manner
places a message on the householders doormat which can easily be seen and
acted upon
