Tricia Voskuil Marketing & Digital Strategist

08/18/2021

Have a social media page, but not sure what to add? Here are 15 Types of Content to Post on Social Media to Keep Your Feed Fresh

07/08/2021

Facebook's targeting ability has changed and it may be harder to reach who you are trying to. And it's no longer about LIKES, but conversations and content.

It may be time to take a look at your marketing strategy. Let me help you navigate this and answers your marketing questions. DM or give me a call. I can help.

06/09/2021

Streaming TV continues to GROW! It's a great complement to a broadcast TV marketing schedule that the stats show.

Want a marketing plan evaluation? Give me a call. I can help!

Streaming Hits 82% of broadband Households. Total Number Could Hit 100M.

This week brought more signs of how fast streaming continues to grow, particularly now that ad-supported streaming services are taking off.

First, Parks Associates released research showing that 82% of 10,000 broadband households tracked now have at least one OTT video service subscription — up from 76% in Q1 2020 and 64% in Q1 2018.

And how about this for a kicker...46% of U.S. broadband households now have four or more OTT services.

Second, the total number of streaming households is likely to hit 100 million according to Andy Forssell, executive vice president-general manager of HBO Max. That's the number of households served during the heyday of cable TV.

04/28/2021

Have you heard about Apple's new privacy tool? It's happening this week!

It's BIG DEAL for Facebook! And for businesses who heavily rely on it in their marketing efforts.

I can help...explain it and what other, even better, options are out there for you to get in front of your new, and existing customers.

PM me.

03/29/2021

This is what consumers want to see on local business websites. How does your website compare?

03/23/2021

Holy Cow, this is great news!

If you are a business owner or marketing professional looking to get in front of these buyers, give me a call. I'll put together customized creative assets, a marketing plan and continue to analyze the campaign performance. Effectively and Efficiently. (Double E it :)

Let's get in front of more buyers today and see your business GROW!

RETAIL GETS READY FOR ’21 ‘REVENGE SPENDING’ BLITZ

AMERICANS STOCKPILE $1.7T AMID PANDEMIC

A year into a pandemic that’s devastated lives, jobs and the economy, those who are lucky enough to have disposable income are ready to go out and splurge — even if they still have nowhere to go in that stunning dress or those brand new sneakers. Some are calling this “revenge spending.”

U.S. retail sales are near record highs and employment and vaccinations are on the rise. Americans have amassed a massive stockpile of excess savings — Bloomberg Economics estimates it to be about $1.7 trillion since the beginning of the pandemic through January. And that’s about to be bolstered by a new round of stimulus payments.

As the economy reopens, consumer spending over the next two quarters is likely to be the strongest such period in at least 70 years with a rebound in services leading the way, according to economists at Wells Fargo & Co.

“A lot of the snapback in spending will come from those more leisure expenditures — your discretionary expenditures,” said Shannon Seery, an economist at Wells Fargo. Those are the areas that “we really expect to bounce back once the economy returns to some semblance of normal.”

“Revenge spending” was seen as early as last April in China after the government began easing back to normalcy after the nation was the epicenter of the coronavirus pandemic in its early days.

While the U.S. economy will likely reopen gradually over the course of 2021, the federal government is already starting to distribute stimulus checks. Research suggests one-time payments boost spending more than steady payments that lead to a higher income.

“This round of stimulus is coming at the same time that the economy is properly reopening,” said Michelle Meyer, head of U.S. economics at Bank of America. “If you have a lot in your bank account already, you don’t have very much debt to pay off, you probably do feel more comfortable spending the stimulus check.”

Even the previous round of $600 stimulus checks, which were less than half the size of the incoming $1,400 payments, helped drive a January spike in discretionary purchases. U.S. retail sales jumped by the most in seven months amid increased spending on clothes, electronics, home furnishings and more. Department stores saw a nearly 21% increase in sales from the prior month.

And there’s room to grow, since sales at many types of stores and restaurants remain below their pre-pandemic levels. While spending has eased from January’s breakneck pace — in large part due to severe winter weather — the new round of direct checks will give fresh support to consumers. The $1,400 payments could give restaurant sales a lift for up to seven weeks, according to an analysis by Bloomberg Intelligence.

Spots N Dots
The Daily News Of TV Sales
March 23, 2021

03/18/2021

When running your marketing campaigns, do you monitor your website traffic and lead sources to see how your tactics are performing? Maybe you are unsure how to. I can help you!

Google Analytics can be intimidating and overwhelming, but I can cut out the noise and show you why it's important to monitor and what to look at. You could be wasting advertising dollars and not know it.

Message me if you'd like to learn more or send my information to a marketing friend or business owner who wants to know how their marketing strategies are working.

01/13/2021

Facebook is making changes with their "like" button and more. Makes it easier to manage and switch between your public facing page and personal profile.

Insights are simplified, including demographics and location.

Want to know more on how this platform is updating and how social marketing impacts your business? Contact me.

11/11/2020

Growing your business

When you’re deciding how to grow your business, ask yourself these questions. It’s absolutely necessary in the steps to grow:

• How can I really separate myself from my competitors?
• What’s the advantage to being first in my category and what will it cost me if I’m not?
• Is my marketing message consistent with how customers see me?
• How will reaching customers change in the new media landscape?
• How do I break through all the clutter to make potential customers remember me?
• How do I determine Return On Investment (ROI)?

11/11/2020

Why me?

Consumers searching and buying habits are changing constantly. Technology is dramatically increasing and reaching people with the right creative message, at the right time and at a level they will remember is key. It’s a lot…to know, keep track of, update and analyze. That’s where I come in. I LOVE the chaos of change, new tools to use and navigating with solutions. I’m kind of obsessed with marketing and my client’s business. I care. Sometimes too much. It makes me a better marketer for you.

Maybe you’ve got a business to run. Keeping up with the trends and analytics is NOT part of your 12+ hour days. Or you are a marketing professional. Like silly putty, you are pulled, stretched and bounced in some many directions every.single.day that you could use an extension to your marketing. And someone you know will be held accountable to your goals as much as you are.

With more than two decades of multi-level marketing experience buying every type of media, designing and content creating, implementing strategies and promotions that are successful, I can help you. You have product or service that solves a need to a consumer. I have a solution to help reach your goals. I’ll take the heavy lifting off of your plate so you can concentrate on other important aspects of your day. You’ll always be in charge, but I’ll do all of the work and analyzing.

Give me a call (920-428-0107) or email [email protected]. Let’s talk about what you need.
Tricia

11/11/2020

Thank you for your service, Veterans!

Here is a list of discounts and offers from around the area during the month of November.

Businesses are offering free or discounted items to veterans and active military on Veterans Day.

10/31/2020

Knowing if your marketing message is working can be hard to track if you aren't looking in the right place. Maybe you don't know where to start.

I can help take the mystery out of it, save you time and show you a few things that can help bring you more business.

Message or call me.
Tricia