Raíz & Reach Marketing

10/21/2026

Two things we keep hearing about lately are AI and SEO. That’s because SEO is changing due to AI.

SEO isn't one thing and knowing the difference can help you figure out exactly where to focus your time (and budget):

🟢 Local SEO — your digital storefront sign. It's what gets your business showing up when someone searches "best coffee near me" or "plumbers near me."
📝 Content/On-Page SEO — the words on your website and blog that speak your customers' exact language.
⚙️ Technical SEO — the engine under the hood. If your site is slow or broken, nothing else matters.
🔗 Off-Page SEO — your digital word of mouth: backlinks, reviews, and reputation that help you rank.

What other marketing topics do you have questions about?

10/17/2026

It’s so great to see this idea come to life not only because it has helped me grow my following on Facebook and TikTok but also because it gives these small businesses visibility.

They can also see the value of adding video content to their content mix and I get to share guidance on social strategy.

The Frío Mexican Treats video is at over 5K views on TikTok! And shout out to Sienna Rickert as her Tirado’s Taqueria review is almost at 10K organic views on Facebook! 🙌🏽

This is going to series we plan on continuing and can’t wait to see where how it grows!

10/14/2026

Our last spotlight goes to Frio Mexican Treats. This week, we're sharing why it means so much more than ice cream.

The owner and his family created Frio for Better Days, a nonprofit initiative bringing meals,
supplies, and hope to vulnerable communities in Mexico. They take trips deep into the Sierra
Tarahumara to support Indigenous communities. Every bag of their organic coffee sold supports this mission.

10/12/2026

Looking for networking opportunities within the Afro-Latinx community? Join People of Progression this Thursday downtown Appleton!

✨ Third Thursdays x LA FOX ✨

We’re excited to be collaborating with La Fox for this month’s Third Thursdays: Networking for Black Professionals of Northeast Wisconsin! Join us for an evening of meaningful connections, community building, and celebration as we honor our Afro-Latinx family during Hispanic & Latino Heritage Month alongside incredible professionals and community members.

📅 When: October 15
⏰ Time: 5:00 PM - 7:30 PM
📍 Location: Commodore Club, 231 E. College Ave., Appleton, WI 54911

We’re also excited to have delicious food provided by Antojitos, one of Downtown Appleton’s favorite spots for authentic Mexican cuisine! 🌮✨

Come network, connect, and celebrate culture with us in a welcoming space designed to uplift and support our community. We can’t wait to see you there!

10/11/2026

If you’re bilingual and are available October 22nd to volunteer and support the community, please message La Fox for more details.

☕🍞 ¡La FOX te invita a Cafecito y Pan!

Ven a una sesión educativa sobre votación y disfruta de un cafecito y pan gratis. 🗳️

¿Tienes todo para votar? Voluntarios te ayudarán a llegar al sitio de votación anticipada.

📅 Jueves 22 de octubre
🕒 3-6 PM
📍 Appleton Public Library, Mary Beth Nienhaus Community Room B

En colaboración con Esther & the League of Women Voters Appleton-Fox Cities.

¡Te esperamos! Comparte con tu familia y amistades. 💙❤️



☕🍞 LA FOX invites you to Cafecito y Pan!

Come to a voting education session and enjoy free coffee and pan dulce. 🗳️

Do you have everything you need to vote? Volunteers will help you get to the early voting site.

📅 Thursday, October 22
🕒 3-6 PM
📍 Appleton Public Library, Mary Beth Nienhaus Community Room B

In partnership with Esther & the League of Women Voters Appleton-Fox Cities.

We hope to see you there! Share with your family and friends. 💙❤️

10/10/2026

Our last for Hispanic Heritage Month is Frio Mexican Treats in Appleton. They serve homemade ice cream, churros, elote, and organic coffee straight from Oaxaca and Chiapas.

The owner came to Wisconsin from Chihuahua, Mexico 17 years ago and fell in love with Appleton. Today, he and his wife have built a shop with their family that shares a taste of his Mexican heritage with the whole community.

But there's more to this story than ice cream — stay tuned for Part 2 next week!

10/08/2026

Are you or someone you know looking for a social media or YouTube strategist? I’m your gal!

Please share with your network to spread the word and so I can continue to offer my services for free to solo entrepreneurs and micro businesses 🫶🏾
___________________________

¡Hola! I’m Erika and I own Raíz & Reach Marketing, a Spanish bilingual social media agency in Appleton, WI. I do everything from consulting, auditing and strategies, channel management which includes strategy and reporting, vertical video recording and strategy, and much more!

10/07/2026

Last week, I had a chance to attend VidSummit in Dallas. VidSummit is a conference designed exclusively for video creators, YouTubers, marketers, brands, and digital entrepreneurs.

Derral Eves is the world's leading expert on YouTube strategy, video marketing, and audience development and I was excited to connect with him and can’t wait to read The YouTube Formula 2.0.

A couple of learnings from the event:

1. Don’t copy Mr. Beast. Instead, test your own formats to understand what your audience wants on YouTube.

2. Plan, execute, analyze, adjust: if you just started a YouTube channel, be patient. You need to have at least 3 month’s worth of video content lined up to publish and for your audience to binge watch as they find you. Once that content is live for a couple of months, analyze the results, understand what works and doesn’t, and adjust from there.

3. Gradually introduce experimental or new types of content into your schedule to break out of a views slump without alienating core viewers.

That’s just some of the learnings so reach out if you have any questions on video strategy!

10/02/2026

No camera crew needed!

You just need your phone and a few simple habits to create content that connects with your audience.

10/02/2026

What a great looking group! So proud of what this group of professionals is achieving and doing for our community ❤️
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La Fox Mission:
To to strengthen the Latino community in the greater Fox Valley by fostering leadership, expanding opportunities, and building inclusive pathways to success. Through collaboration, mentorship, and investment in people, we equip individuals and families with resources to achieve lasting economic stability, thrive, create meaningful change, and shape a more connected and prosperous future.

This week the founders/board members of LA FOX were honored to be invited to the Governor's Residence to celebrate Hispanic Heritage Month.

Being in that room was a powerful reminder of why we started this work. Latino families, professionals, and business owners have long shaped the Fox Valley, and this recognition of our community's contributions means so much.

Thank you to Governor Tony Evers and First Lady Kathy Evers for the invitation and for making space for our stories. Thank you to everyone in our community who has shown up, volunteered, and believed in LA FOX from the beginning. This moment belongs to you too.

Hispanic Heritage Month runs through October 15. We hope you'll celebrate with us, support Latino-owned businesses, and join us as we keep building a Fox Valley where everyone belongs.

Learn more: www.lafoxvalley.org