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Chinese Demographics in America by Chinese Advertising Agencies
Overview of Chinese Demographics in America

The Chinese American community is the largest ethnic group of Asian Americans, comprising of 22.4% of the Asian American population. They constitute 1.2% of the United States as a whole. In 2006, the Chinese American population numbered approximately 3.6 million.

As a whole, Chinese American populations continue to grow at a rapid rate due to immigration. However, they also on average have birth rates lower than those of White Americans, and as such their population is aging relatively quickly. In recent years, adoption of young children, especially girls, from China has also brought a boost to the numbers of Chinese Americans, although most of the adoptions appear to have been done by white parents.
Chinese Demographics in America - Facts

Largest Asian American group with a population of 2,422,970 (Chinese only).

About 1.68 million Asians reported more then one Asian group or race in Census 2000 and are not included in these numbers. Actual number of Chinese would thus be more.

Population growth rates of 47.5% from 1990 to 2000 and 104.1% from 1980-1990.
Chinese Demographics in America - Leading US States

The leading States for Chinese Americans are California, New York, Hawaii, Texas and New Jersey. Together these five States constitute more then 80% of the Chinese American population with 40% being in California alone.
California 1,122,187
New York 451,859
Hawaii 170,803
Texas 121,588
New Jersey 110,263
Massachusetts 92,380
Illinois 86,095
Washington 75,884
Florida 59,280
Pennsylvania 56,831
Chinese Demographics in America - Incomes

Median Household Income of $41,583.

Average Chinese household income is about 30% higher then the national average.
Chinese Demographics in America - Immigration

Immigrant (native Chinese) population is 47% of Chinese American population.
Chinese Demographics in America - Home Ownership

Home ownership rate of 65% compared to 54% for US average.

About 84% of Chinese Americans between ages 35-44 own a home.
Chinese Demographics in America - Household Size

Average household size of 3.8 people per household compared to 3.2 for US.
Chinese Demographics in America - Education

38% have Bachelors degree or higher compared to 22% for national average.
Locations of Chinese Americans

Cities with large Chinese American populations include (the following is the top 15 Chinese-American populations):

* Boston, Flushing, Queens, New York, San Francisco, Los Angeles, Washington, D.C., Houston, Plano in the Dallas, Texas area, Seattle, Chicago, Philadelphia, Portland, San Diego, Sacramento and Las Vegas.

In these cities, there are often multiple Chinatowns, an older one and a newer one which is populated by immigrants from the 1960s and 1970s. In some areas, Chinese Americans maintain close relationships with other Asian groups (i.e. Koreans, Filipinos, Vietnamese and so on).

In addition to the big cities, smaller pockets of Chinese Americans are also dispersed in rural towns, often university-college towns, throughout the United States. Chinese Americans formed nearly 3 percent of California's population in 2000, and over one percent in the Northeast. Hawaii, with its historically heavily-Asian population, was nearly 10 percent Chinese American.
Language of Chinese Americans

Chinese, mostly of the Cantonese variety, is the third most-spoken language in the United States, almost completely spoken within Chinese American populations and by immigrants or the descendants of immigrants, especially in California. Over 2 million Americans speak some variety of Chinese, with the Standard Mandarin becoming increasingly more prevalent due to immigration from mainland China and Taiwan.

In New York City at least, although Mandarin is spoken as a native language among only ten percent of Chinese speakers, it is used as a secondary dialect among the greatest number of them and is on its way to replace Cantonese as their lingua franca. In addition, the immigration from Fujian is creating an increasingly large number of Min speakers.

Although Chinese Americans grow up learning English, some teach their children Chinese for a variety of reasons: pride in their cultural ancestry, desire for easy communication with them and other relatives, and the perception that Chinese will be a very useful language as China's economic strength increases.

Also see Chinese Demographics in California

Research
Marketing to Chinese Americans
Chinese Demographics in America
Chinese Demographics in California
Chinese Internet Marketing
Advertising on Chinese Websites

10/27/2015

US Household Income Trends in 2014
September 24, 2015

CensusBureau-Median-Household-Income-Trends-1975-2014-Sept2015The median household income in the US was $53,657 last year, not statistically significant different in real terms from the 2013 estimate, according to recent data [pdf] released by the US Census Bureau based on official national findings from the Current Population Survey. Real median household income (in 2014 dollars) has grown by about 10% over the past 30 years (from $48,664 in 1984), and has failed to recover from its peak of $57,843 in 1999. Read more »
Gen X Now Reportedly The Largest Generation of Affluents
September 22, 2015

Ipsos-American-Affluents-by-Generation-Sept2015Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%, according to Ipsos' latest annual survey of affluents in the US. The results are essentially switched from last year, leading Ipsos to declare this "a changing of the generational guard." Even so, Boomers continue to lead on one important front. Read more »
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Budgets Limited For Multicultural Marketing Initiatives
September 1, 2015

CMOCouncilGeoscape-Budget-Allocations-Multicultural-Marketing-Sept2015Multicultural consumers represented 92% of US population growth between 2000 and 2014, per a recent report, and research suggests that Hispanic and Asian households will outspend non-Hispanic Whites over the remainder of their lifetimes. Yet many marketers lack a multicultural marketing initiative or significant spending on one, according to a new study [download page] from The CMO Council and Geoscape. Read more »
TV Content Streaming Growing; Pay-TV Adoption Relatively Steady
July 14, 2015

TDG-Pay-TV-Netflix-Use-2012-2015-July2015Digital streaming now represents an estimated one-quarter of time spent watching TV, says GfK MRI in recently-released data, closing the gap with live TV, which occupies a leading 39% of all time spent using TV content. Streaming is on par with time-shifting via DVR, which also captures an estimated one-quarter of viewing time, per the report. Interestingly, the study indicates that content viewers are spending almost one-tenth of their TV viewing time streaming through a traditional TV set. Read more »
Top 10 Marketing Charts of the Month – June 2015
July 7, 2015

MCTop10June-EntryThis month's quick-hit set of top charts includes the following topics: TV viewing among youth; global media consumption trends; newspaper advertising and circulation; US advertising media outlook; marketers' pain points; top Asian-American DMAs, influential retailer promotions; important retailer web content; effective SEO tactics; and the C-suite's leading CX channels. Read more »
45% of 18-24-Year-Olds in the US are Part of a Minority Group
July 2, 2015

CensusBureau-Minority-Share-US-Population-by-Age-Group-Jul2015Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year, reports the Census Bureau in newly-released estimates. Indeed, Asian-Americans' population growth rate increased from the prior year, up 3.2% to 20.3 million as of July 1, 2014. The Hispanic population grew by a relatively smaller 2.1% (equal to the previous year's growth rate), but to a much larger 55.4 million. Read more »
Internet Adoption Rates, by Demographic, 2000-2015
June 30, 2015

Pew-Internet-Access-by-Demo-2000-2015-Jun2015The Pew Internet & American Life Project has released its latest report on internet access in the US, detailing the substantial growth in adoption across various demographic groups over the past 15 years. The overall adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% in 2000. Read more »
Which Consumer Group Has Almost 4 Times the Buying Power of Millennials?
June 18, 2015

Nielsen-Top-10-Asian-American-DMAs-Jun2015There's far less research devoted to Asian Americans than to Millennials, but with an estimated buying power of $770 billion last year (as opposed to Millennials' $200 billion), Asian-Americans are a force to be reckoned with, according to data cited in a new Nielsen report [download page]. Indeed, given their relatively long life expectancies and young median age, Asian-American households are expected to outspend all other races and ethnicities over their remaining lifetimes, per recent research. Read more »
Smartphone Users’ App Usage, by Race and Ethnicity
June 17, 2015

Nielsen-Smartphone-App-Usage-by-Race-Ethnicity-Jun2015Source: Nielsen

Notes: While the number of applications used per month by adult smartphone users has remained steady over the past couple of years (26.5 in Q4 2012 and 26.7 in Q4 2014), time spent with apps has increased by 63%, from roughly 23 hours per month per smartphone user in Q4 2012 to about 37-and-a-half hours per month in Q4 2014. Among smartphone users, African-Americans use more apps on average than any other race or ethnicity, also spending more time on average with apps, with Hispanics close behind. Read more »
Asian and Hispanic Households “Worth More”
April 9, 2015

Geoscape-Household-Cumulative-Spending-by-Race-Ethnicity-Apr2015Asian and Hispanic households will outspend non-Hispanic Whites over the remainder of their lifetimes, according to the latest annual "American Marketscape DataStream" report from Geoscape. This partly owes to longer household lifespans, as each group has a longer life expectancy and lower median adult age than Whites.

10/15/2015

To develop creative integrated marketing strategies and promotional campaigns through advertising, promotions, social media, and public relations. We strive to tell the story about your brand across multiple channels in a synchronized manner that provides meaningful and long-lasting value.

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