05/27/2026
𝚁𝚎𝚌𝚎𝚗𝚝𝚕𝚢 𝙵𝚊𝚋𝚕𝚎𝚍: 𝙼𝚌𝙲𝚛𝚘𝚛𝚢 𝙵𝚘𝚞𝚗𝚍𝚊𝚝𝚒𝚘𝚗
Some projects start with a mood board.
This one started with a completely blank canvas.
Laura, the President of the McCrory Foundation gave us full creative freedom from the very beginning. The foundation has been serving our community since 1993, but had never had an established visual identity before. No existing logo. No color palette. No brand standards to work within.
Just trust, vision, and the opportunity to create something that finally reflected the heart behind the foundation. Honestly, those are some of the most fun stories to tell.
We wanted the branding to feel established but approachable. Professional without feeling cold. Something timeless, trustworthy, and rooted in purpose.
From the logo to the color palette to the overall visual identity, every detail was built intentionally to help the foundation feel recognizable, cohesive, and lasting. A visual identity that finally matches the impact the foundation has already been making for decades.
Thank you, Laura, for trusting Fable with this story.