Springboard Strategy Brand

03/20/2026

Happy spring!
Celebrating the First Day of Spring and the Start of Our 25th Year!

11/11/2025

To all individuals in the armed forces, whether they are veterans who have served honorably or active duty, who are currently serving full-time. We thank you and honor you for your service. Let us walk forward honoring each one of them for keeping us safe and protecting our freedom. “Thank you for bravely doing what you were called to do so, so we can safely do what we are free to do.”

10/09/2025

Thank you RML Specialty Hospital!
Great video shoot today. Worked with their clinicians and staff to ensure potential patients understand what makes them special.

07/15/2025

July 2025

Arlington Heights, IL – Springboard Brand received two gold awards and one merit award in the 42nd Annual Healthcare Advertising Awards competition. The categories for the Gold Awards were for Logo / Letterhead Design – Identity Development, and Employee Communication Program – System Rebrand, and the Merit Award for the Total Advertising Campaign – Powers Health Brand Launch.

The 42nd Annual Healthcare Advertising Awards with over 4,300 entries, makes the awards the largest and the most well recognized healthcare advertising awards competition. A national panel of judges are engage in reviewing all entries on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

There were 431 entries presented with Gold awards, 267 entries with silver awards and 178 entries with bronze awards.

The complete list of winners can be found at:

https://healthcareadawards.com/winners-list/winners-list-42nd-annual/

Springboard received the Healthcare Advertising Awards for the following:

Gold Award: Powers Health – Logo / Letterhead Design – Identity Development
Gold Award: Powers Health – Employee Communication Program – System Rebrand
Merit Award: Powers Health – Total Advertising Campaign – Powers Health Brand Launch

07/15/2025

Celebrating the hard work that went into the Powers Health rebrand with a Gold Award from the Healthcare Ad Awards for both our new Identity and the Internal Brand Launch work!

Thank you to Marie Forszt, Mary Fetsch, and their team for the continued trust and partnership. Go Team!

05/14/2025

Springboard Strategy | Brand has launched a new consultancy focused on aligning business strategy with brand clarity and market relevance. This offering is driven by a faculty of healthcare strategists – a collective of current and former health system executives, brand architects, and industry advisors – who understand healthcare organizations' operational and reputational demands today.

Learn more by visiting https://www.springboardbrand.com/healthcare-branding-agency-strategy/.

01/09/2025

Exciting News to Share – Springboard Brand & Creative Strategy Elevates Mike Chapman to President.

Mike Chapman takes over leadership of the agency and will guide its growth and operations. Rob Rosenberg, founder of the agency, to continue in the role of CEO.

Click here to read the full release: https://www.springboardbrand.com/news/

12/19/2024

Our Special Wish of Hope & Peace for the New Year

As the holidays and New Year are literally upon us, I really do wish for “Peace on Earth.” It’s the oldest greeting out there and one that’s often said as a default. Like saying, “I’m fine, you?”

But as we enter 2025, I really do hope for peace, co-existence, patience, and kindness. I know that sounds cliché, but in today’s world, it’s anything but. We have wars around the globe, hostages in many countries, and shootings – both targeted and mass – against industry leaders, politicians, and sadly families and school children. There are clashes with nature, science, and religion. Yes, we are certainly in a tumultuous time, and that’s why a quote from the days of Dickens seems to fit very well here; “Peace on Earth.”

We can all contribute, whether it’s our own acts of kindness or just being patient and understanding with each other. It’s also about learning before reacting and hearing before forming opinions, holding ourselves and others accountable for unacceptable behaviors and words that create hate, violence, and negative disruption. I know this sounds like a panacea (with all the letters of “peace” found in the word) but I have to, want to, believe it’s doable.

This year will stir up strong emotions stemming from new leadership and campaign promises, not just here in the U.S. but throughout the world. Let’s react and act civilly and wisely. There are ways to protest and oppose, support and encourage without creating more chaos. Start with yourself and find peace within. Reach out to your family and extend to friends and your communities.

Maybe that Christmas and Hanukah start on the same day this year, an occurrence of about every one or two decades, is a sign that forces in the world can co-exist and find peace.

I really do wish for “Peace on Earth” this year. And I wish for health, safety and connectivity for all of us. Take care of yourself and be healthy. As best you can control it, stay out of harm’s way. And be connected to something. A faith, cause, group of friends and/or family. These are proven ways to find peace within, and if we all do it together, perhaps “Peace of Earth” is more than just a throwaway line; it’s a real outcome and difference that we can make in our world and our lives. I wish that for you, me, and those I hold dearest.

Peace on Earth,
Rob

11/26/2024

The Benefits of Engaging and Utilizing Brand Ambassadors

I love a great ah-ha moment, especially one that hits me like a 2×4 to the head. This recent ah-ha came courtesy of Marie Forszt, VP of Marketing and Corporate Communications at the newly rebranded Powers Health, as we were preparing a presentation to a group of Indiana hospital marketing professionals. Read more . . .

Springboard recently helped Powers Health build a stronger, more authentic branding from the bottom up by using Brand Ambassadors.

10/23/2024

Introducing our new Account Executive Janie Schreiber .......

Janie is a recent graduate from Iowa State University with a degree in Public Relations and a minor in Event Management. She has a passion with working with organizations that make a difference and is excited to start her professional career with Springboard! She is off to a get start. Way to go Janie!

10/03/2024

Enfranchising Referral Sources is a Key Strategy for Healthcare Brands

As your healthcare branding strategy takes hold, it no doubt reflects a wealth of research on key audiences including your consumer base, internal stakeholders and key community members. There are most likely robust persona developments, customer mapping and online journey documentations that your team have outlined and committed to in terms of reach and activation.

And while it’s not new news, there remains a vital audience to incorporate into your healthcare brand strategy and budget as your marketing plans firm for the next year; referral sources.
Read more . . . https://www.springboardbrand.com/key-strategy-healthcare-brands/