Springboard is a national branding and communications firm which partners with leading organizations including hospitals, health systems, associations, and product manufacturers At Springboard, we work relentlessly with our clients to identify their brand essence and communicate it in a way that educates, entertains, and engages. We believe branding is a 5-staged strategy that doesn’t just focus o
n promotions. It involves the development stage (dig), the operational stage (making the brand promise stick), the inspirational stage (engaging and exciting key stakeholders), and the cultural stage (living the brand), in addition to the promotional stage (telling your story). Developing your brand is our goal. The process of branding is our strategy. Here’s our 5-staged approach:
Developmental: The right brand strategy can turn your organization around and point it in the right direction. Springboard digs deep to uncover your unique story and discover the best ways of communicating it to the right audiences and stakeholders. Inspirational: Branding is as much about firing up your staff as it is lighting up sales. Springboard builds an internal perspective into your branding strategy to get a heads up on what resonates on the inside before the message goes out. Operational: Brand development crosses the line into operations. After all, the last thing you want people to say about your brand is, “what’s up with that?” Springboard is a full-service branding company that will advise you on what needs to be in place before you take your brand promise public. Promotional: The right idea and messaging will help turn sagging awareness and preference right side up. Springboard’s award-winning creative will help wake up your market and put an extra spring in your step. Cultural: Branding is not a “one and done.” It’s an ongoing process that constantly challenges your culture and mission. Springboard works with you to help the brand message stay front and center within your organization.
