01/16/2021
Business owners!
If you rely on Facebook and Instagram advertising for revenue then you know targeting & retargeting is a huge part of guiding your potential client/buyer through the buyer's journey to a sale.
The new IOS 14 update from Apple will drastically limit all the features that are vital for your business.
Before IOS 14 you were able to set up campaigns with targeting, retargeting, frequency caps & device identification.
Unfortunately with the new IOS 14 update, all of these features are limited drastically. Based on privacy concerns Apple is introducing Limited Ad Tracking (LAT).
Basically what this means is that IOS 14 users need to OPT-IN to receive ads like the ones that generated revenue for your business.
Until a resolution between Apple and Facebook is met on data sharing and privacy control your digital business revenue model is not guaranteed.
JCM is ahead of the curve and already providing revenue-generating solutions for small businesses like yours who have put in a terrible situation by these tech giants.
Book a Full Spectrum Audit today and let's find the right digital solution to carry your business beyond these limitations.
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