Red Panda Marketing

04/05/2023

If you are building a marketing plan or looking for a fresh perspective, check out this article. It is easy to get caught up in new trends like the latest on AI tools or what social media channel is hot, but they aren't relevant if they don't help your business. Your plan needs to reflect your offer, your customers, how you uniquely fulfill your customers needs and delivered through the type of content and channels that your customers rely on. Even though the article is slanted towards social media tactics, the ideas to build a solid plan apply to any business and all channels you'd use to reach your audience.

Want to grow your business? Wondering how to set up a marketing system that delivers consistent results? Discover a five-stage marketing plan that works.

04/03/2023

Happy Monday! Check out this post from .com to get your week off to a great start. Have a great and HAPPY week!

Would you like to be happy every day of the week? Maybe it’s time to start thinking like a happy person. There’s no magic to being happy; rose-colored glasses are not required. Just start looking at your day-to-day life the way a happy person does. Give this a try: 1) Accept that being alive mea...

03/30/2023

I found this article helpful in considering how best to leverage influencers or even if I should be leveraging influencers to enhance my own marketing efforts. There are some good tips towards the end of the article on "do's" for marketing managers to get the most out of influencer marketing.

Looking to improve your influencer marketing ROI? The latest academic research has some advice.

03/29/2023

A great read Social Media Examiner if you are looking to better leverage video assets to increase your impact on social media accounts.

Need to save time and maintain a social media presence? Want to use videos as part of your strategy? Learn to repurpose videos for top social platforms.

03/28/2023

How do you know if your SEO efforts are working? You are putting a bunch of effort into identifying keywords and are creating content to optimize for these keywords in hopes that your website shows up at the top of your targets audience's search results. But is all your effort really paying off? Check out the blog for the list of key metrics you should be watching and steps to measure your SEO performance so that you can keep doing what is working and change what is not working for you. https://1l.ink/ZCGXBBR

03/23/2023

If you are ever in search of ideas for your next blog post, check out for their 91+ blog post ideas that were driven by their own tools data. Read their post: https://buzzsumo.com/blog/blog-post-ideas/ ,

Content creators constantly find new blog post ideas to write about. Learn here how to use data to augment creativity & discover endless blog post ideas.

03/22/2023

In case you have questions on how best to use hashtags on social media, we came across this blog from Three Girls Media that shares several tips for how to best use hashtags on each social media platform including where to find hashtags and how to use multiple hashtags.
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Using social media hashtags can make your posts more visible and easier to find. Read on to discover how to use them on each platform.

03/21/2023

Whether you are doing your own SEO for your website or have an agency managing your SEO, it is important to know the basics of SEO so that you can put in place the best strategy for your business. Check out our guide that covers the basics of SEO, how to optimize your website for search engines and tips for getting the most out of your SEO efforts. https://1l.ink/8QNCB66

Check out this guide to learn how-to SEO your business website. We cover the basics of SEO, how to optimize your website for search engines, and tips for getting the most out of your SEO efforts. SEO may seem challenging, but by understanding the basics, you'll be able to put your own strategy in pl...

03/17/2023

Are you tired of posting to social media and not seeing much engagement? Perhaps you aren't doing everything to optimize your post for maximum reach and engagement. Check out our tips for optimizing your posts across social media channels to boost those followers, likes, shares, comments and more! https://1l.ink/WL3N2B2

Even though each social media channel has its own features and functions there are recommendations that apply to all social media channels to ensure small businesses optimize every post for maximum engagement. We explore these ideas to help small business owners get those followers, likes, shares, v...

03/15/2023

If you are considering sending a regular customer email newsletter or looking for fresh ideas to update your current email newsletter, checkout this article we found from recommending 13 newsletter templates for all types of businesses - eCommerce, brick and mortar, SaaS, non-profit and more.

Take a look at these top-notch newsletter examples from a variety of industries to get inspiration for your own email marketing strategy.

03/14/2023

Really understanding marketing impact can be tough. Sure you can measure clicks, views, shares, likes, mentions, downloads, leads, opportunities and more. But what do all of these metrics really mean? Is there a single metric for your business that really makes a difference? Is there that one measurement that everything you do needs to impact? Check out this recent podcast from the $100 MBA which suggests that we need to focus on one metric to attain the growth we are going after. Their metric might not be your metric, but the idea is to focus in on a single metric to achieve growth goals. https://100mba.net/mba2259/

03/09/2023

Check out this podcast and its summary from , How to Dominate Local SEO: From Side Hustle to $300K a Year. There are some great tips on how to optimize your Google Business Profile, generate reviews and optimize all online channels for local search. Bonus: You will also get tips for starting your own side hustle. https://www.sidehustlenation.com/dominate-local-seo/