Griffin & Co. Strategic Marketing Methods

11/04/2022

Mastering the art of persuasion is a necessity when it comes to setting up a successful business. Here's how to tap into the human psyche and turn potential customers to actual ones.

06/22/2022

A lack of cash can breed loads of creativity.

03/01/2022

"Consumer expectations for new experiences, services, and ways to shop are on the rise, with growing searches for 'late night shopping,' '24 7 customer service,' 'dog friendly restaurants,' and 'next day flower delivery.' People are looking forward to seasonal activities and holidays, with an increase in searches for 'figure skating,' the 'winter olympics,' 'winter vacation in,' and 'valentine’s day nails.' https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/new-experience-searches/

Google’s Official Digital Marketing Publication. At the start of 2022, we see search interest in new experiences, ways to shop, and ways to get out.

11/09/2021

"Expert Social Media Marketing Predictions For 2022" via Search Engine Journal

Social media marketing experts to share their best predictions as to where marketers should focus your attention for 2022.

10/27/2021

Google finally adds continuous scrolling to Search on mobile, eliminating the jokes about appearing on page 2:
https://blog.google/products/search/continuous-scrolling-mobile/

We’re making browsing search results more seamless and intuitive with the introduction of continuous scrolling on mobile devices.

09/21/2021

How do brands tell if a Super Bowl ad was successful? It’s complicated
https://www.morningbrew.com/marketing/stories/2021/09/20/brands-tell-super-bowl-ad-successful-complicated

There are many ways marketers try to prove the hefty price tag was worth it.

05/05/2021

"Consumers are expected to spend an average of $220 each on Mother’s Day this year, totaling a whopping $28.1 billion, according to the National Retail Federation." via Morning Brew

Mother’s Day Spending to Total $28.1 Billion

03/16/2021

Here's what daily social media usage looks like around the world via Hootsuite

03/03/2021

Google to Stop Selling Ads Based on Your Specific Web Browsing (Google accounted for 52% of last year’s global digital ad spending of $292 billion) http://ow.ly/23eA50DPmGI.

The Alphabet company said that it plans next year to stop using or investing in tracking technologies that uniquely identify web users as they move from site to site across the internet.

09/30/2020

Walmart’s new store design proves browsing is dead https ://www.fastcompany.com/90557727/walmarts-new-store-design-proves-browsing-is-dead

Get in and get out. Don’t stick around.

09/29/2020

Redesigned Nissan Logo Signals A Fresh Horizon
https://global.nissanstories.com/en/releases/release-ec6f96874c2578bc97899ed477004a80-redesigned-nissan-logo

How the badge's physical identity was adapted for the digital world

09/25/2020

Facebook Removes the 20% Text Limit on Ad Images: The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. http://ow.ly/Vp4E50BBH2X

The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule.