Tobiko Strategies

Tobiko Strategies Tobiko Strategies helps visionary leaders and organizations achieve ambitious goals that benefit people and the world.

Our team works with political campaigns, people in public office and major labor and progressive organizations to communicate with the public and influence public policy. Our team of communications professionals brings decades of hands-on experience in the high-stakes world of politics and public affairs. We’ve worked for hard-fought political campaigns, high-level government leaders, global organ

izations and the country’s top labor and progressive groups. And our method of creating inspiring messages and engaging campaigns is a powerful combination of strategy, art and science -- rooted in hands-on experience and informed by the latest market research and sociological and psychological research in persuasion and motivation.

MODERATION: CNN's Candy Crowley named 1st woman to moderate a U.S. presidential debate in 20yrs. Selection comes after 3...
08/13/2012

MODERATION: CNN's Candy Crowley named 1st woman to moderate a U.S. presidential debate in 20yrs. Selection comes after 3 teenage girls in NJ gathered 170k online signatures calling for a woman moderator.

OLYMPIC RINGS: Represent 5 continents. Imagine if they stood for inequalities. Which circle is which continent?
08/04/2012

OLYMPIC RINGS: Represent 5 continents. Imagine if they stood for inequalities. Which circle is which continent?

rough stats on the 5 continents

ALL THINGS CONSIDERED: NPR to boost coverage of emerging U.S. majorities. 6 reporters to focus on race, ethnicity, ideol...
08/04/2012

ALL THINGS CONSIDERED: NPR to boost coverage of emerging U.S. majorities. 6 reporters to focus on race, ethnicity, ideology & generational issues redefining America. (NPR’s audience is 87% white, newsroom is 77%.)

TWINDEX: Twitter Political Index provides large sample of real-time data for U.S. elections. Roughly tracking Obama & Ro...
08/02/2012

TWINDEX: Twitter Political Index provides large sample of real-time data for U.S. elections. Roughly tracking Obama & Romney tweet sentiments now - http://election.twitter.com

CONSUMER/VOTER RESEARCH: With massive amounts of available info, social media sites provide valuable market research
07/31/2012

CONSUMER/VOTER RESEARCH: With massive amounts of available info, social media sites provide valuable market research

Some companies are leaning on social media like Facebook, Twitter and Foursquare for advice on what products to bring to market.

MUST SEE/HEAR: Speedy delivery of PBS Mister Rogers Remixed viral audio/video inspires learning.
07/24/2012

MUST SEE/HEAR: Speedy delivery of PBS Mister Rogers Remixed viral audio/video inspires learning.

Mister Rogers remixed by Symphony of Science's John D. Boswell for PBS Digital Studios. **If you like this video, please support your local PBS station.** ht...

QUOTE APPROVAL: National Journal bars quote tweaking by sources. Public officials now on-the-record, unedited & unadulte...
07/23/2012

QUOTE APPROVAL: National Journal bars quote tweaking by sources. Public officials now on-the-record, unedited & unadulterated http://x.co/mIcg

BEHIND THE SCENES: President Obama backstage before underscoring need for WH AAPI Initiative & warning against model min...
06/14/2012

BEHIND THE SCENES: President Obama backstage before underscoring need for WH AAPI Initiative & warning against model minority myth at APAICS Gala Dinner.

US political campaigns can now raise funds w/ text msgs. FEC voted to allow mobile donations today. http://x.co/l2nb
06/12/2012

US political campaigns can now raise funds w/ text msgs. FEC voted to allow mobile donations today. http://x.co/l2nb

TABLET TV: More people watching video on mobile phones & tablets. TV everywhere strategy changing viewer landscape.
06/11/2012

TABLET TV: More people watching video on mobile phones & tablets. TV everywhere strategy changing viewer landscape.

MASS APPEAL: MA dailies Boston Herald & Boston Globe duke out Senate race. Herald crusading against Warren as Globe abso...
05/27/2012

MASS APPEAL: MA dailies Boston Herald & Boston Globe duke out Senate race. Herald crusading against Warren as Globe absolves blame.

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