08/27/2026
A while back I pulled up to a Kia store on a rainy morning.
Jason met me out on the curb before I even got in the building.
The GM.
Shorts, driving shoes, printed reports already in his hand.
Not a folder.
Not a laptop.
Paper. Marked up.
We stood out there on that island in the wet parking lot going through numbers while the cars dripped around us.
At some point I asked him, "Are you ready to do some video content?"
He looked at me without hesitation.
"Yep."
The general manager.
He does the after hours video.
He does the monthly video campaigns.
He does video appointment confirmations.
All in the CRM.
And here is what happens when a leader does that.
Nobody on that floor can say video is not their job.
The standard is not written on a wall somewhere.
It is standing in the parking lot in shorts holding a stack of paper.
We can roll out every tool in the world.
We can build the process, set the KPI, run the training.
But a team will never out-video their leader.
Jason gets it.
That is why we love working with that group.
Much Love to their entire sales team, they strong!
Online Sales Through 1st Half: 211 LY to 600 This Year.
Huge shoutout to Deon who leads at the front as well with his team at VW.
Doing the same, I just don't have the fro pick to go with it, but it's coming.
Praise to all my leaders out there leading in the front with content and their team.
Leaders, when is the last time your team saw you on camera?