Matrix Group International, Inc.

Matrix Group International, Inc. Matrix Group is Located: 2611 South Clark Street, Suite 330 Arlington, VA 22202

10/08/2026

Over the past two years, Matrix Group CEO Joanna Pineda has sat down with dozens of association leaders, listened to their challenges, documented their strategic pivots, and captured how they stepped up when their members needed them most during COVID-19.

Today, those stories are officially out in the world. Joanna's new book, When It Mattered Most, is available now!

Here are 3 quick ways to support the launch:

1. Buy the eBook today: The Kindle edition is $0.99 through October 10
2. Leave a review: A rating or review on Amazon or Goodreads helps other readers (and leaders) discover the book.
3. Spread the word: Forward this to a colleague who values the work associations do every day.

Are you interested in joining a book club to discuss these stories and leadership lessons with fellow association professionals? Let us know below!

Kindle and paperback: https://amzn.to/4ya4jvK
Hardback: https://amzn.to/479JNQY
Barnes & Noble: https://bit.ly/47IuwGV
Buy elsewhere: https://bit.ly/4zrmtdC

🎉 Today is a big day! Matrix Group CEO Joanna Pineda's new book, When It Mattered Most, officially launches today, Octob...
10/08/2026

🎉 Today is a big day! Matrix Group CEO Joanna Pineda's new book, When It Mattered Most, officially launches today, October 8th! The book shares the extraordinary stories of 24 associations that stepped up during the COVID-19 pandemic to protect professions, industries, schools, hospitals, and communities. To celebrate, Associations Thrive is releasing a special episode featuring two association leaders whose organizations are highlighted in the book.

Host Joanna Pineda interviews Devin Jopp, CEO of APIC, and Tracey Moorhead, President and CEO of AAPACN, about how their associations helped healthcare professionals navigate the pandemic, what they learned about leadership during a crisis, and how their organizations have evolved since then. They also discuss their new strategic plans, growing organizational membership, and increased emphasis on certifications. 🎙️ Listen to this special episode for inspiring stories about the difference associations make when it matters most!

We’re only one day away from the launch of When It Mattered Most by our CEO Joanna Pineda. This book tells the story of ...
10/07/2026

We’re only one day away from the launch of When It Mattered Most by our CEO Joanna Pineda. This book tells the story of the invisible work that so many associations did during the pandemic to support their members, communities, professions and industries. When It Mattered Most tells the story of 24 associations, but it’s a love story to ALL associations. Joanna also shares leadership lessons from the pandemic, and questions that every association should be asking itself post-pandemic and in order to be ready for the next crisis.

https://amzn.to/47F8fK5

Master the art of reading the room. đź’ˇMatrix Group CEO Joanna Pineda is excited to lead a free webinar on "Nunchi, Briefi...
10/02/2026

Master the art of reading the room. đź’ˇ

Matrix Group CEO Joanna Pineda is excited to lead a free webinar on "Nunchi, Briefing, and Managing Up,” hosted by Association Insights in Old Town (AIOT).

Nunchi is the Korean art of situational awareness. In just one hour, you will gain practical tools to better anticipate workplace challenges, manage up effectively, and grow your professional influence.
đź“… Wednesday, October 7, 2026 đź•› 12:00 PM - 1:00 PM EDT

Register today! https://bit.ly/4hrgU8J?

What’s the difference between governing and managing—and do your board members understand it?On this week’s Associations...
10/01/2026

What’s the difference between governing and managing—and do your board members understand it?

On this week’s Associations Thrive, host Joanna Pineda talks with Bridget Lee, Founder and Executive Director of the Academy for Local Leadership (ALL Chicago), about how her organization prepares aspiring school board members to become effective leaders. They discuss ALL Chicago’s Governance Compass Framework, why board members need to focus on systems rather than solving individual problems, and how effective governance can ultimately lead to more effective government. 🎙️

Bridget also shares an important reminder for associations and nonprofits: electing or appointing volunteer leaders is only the beginning. We also need to prepare them to govern effectively and make things better for the communities they serve. Listen to this episode of Associations Thrive to learn more.

Ever wish you could be a fly on the wall when association CEOs are talking about HOW they are retooling their organizati...
09/29/2026

Ever wish you could be a fly on the wall when association CEOs are talking about HOW they are retooling their organizations to thrive? The Associations Thrive podcast does just that. Each week, Joanna Pineda interviews an association of nonprofit CEO and these guests spill the beans on how they’re reimagining their organizations and growing their associations.

But wait, there’s more. Associations Thrive has an AI chatbot trained on ALL the podcast episodes. It’s like having a research assistant who can answers questions like:
- How are associations reinventing their annual conferences?
- What associations recently transitioned to an AMC and why?
- How are association CEOs nurturing their relationships with their Board chairs?

Try it now! And then tell us about the insights you gleaned from the podcast and the chatbot! https://hubs.la/Q04yCRJb0

09/28/2026

How can associations keep continuing education valuable and trusted as AI transforms learning? Randy Bowman, CEO of International Accreditors for Continuing Education and Training (IACET) talks about accreditation, competency-based education, and responsible AI on episode 196 of the Associations Thrive podcast.

Matrix Group CEO Joanna Pineda is excited to host this month's AWTC Open Doors on Tuesday, September 29th at 11:00 AM ET...
09/25/2026

Matrix Group CEO Joanna Pineda is excited to host this month's AWTC Open Doors on Tuesday, September 29th at 11:00 AM ET.

Open Doors is an easy, low-pressure way to make your AWTC community work for you and build long-term professional relationships. Register now! https://hubs.la/Q04yhWJv0

As AI, microlearning, virtual reality, and other technologies reshape continuing education, how do learners know the tra...
09/24/2026

As AI, microlearning, virtual reality, and other technologies reshape continuing education, how do learners know the training they receive is accurate and high quality? And how can associations make sure their education continues to earn learners’ trust? 🎓

On this episode of Associations Thrive, host Joanna Pineda talks with Randy Bowman, CEO of International Accreditors for Continuing Education and Training (IACET), about accreditation, competency-based education, responsible AI, and the changing ways people learn. They also discuss why Randy considers the learner IACET’s ultimate stakeholder and calls the organization a “noble guardian of the learner’s interest.” Listen to the episode to hear what these changes mean for associations and the future of continuing education. 🎧

Analysis of nearly 100,000 recent store orders in our Association Management System revealed that 92% of orders consist ...
09/23/2026

Analysis of nearly 100,000 recent store orders in our Association Management System revealed that 92% of orders consist of a single product. In response to these metrics, the MatrixMaxx 26.1 release optimizes the path to frictionless conversion for that impulse, single-item purchase or download:

- 1-Click Buy Now lets logged in users click to purchase and that’s it!
- Faster access to previous purchases through direct links from the store, including a “Purchased on ### date” notification

👉 Interested to see what MatrixMaxx can offer your association? Book a demo today: https://hubs.la/Q04y7wsS0

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22202

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