MetroCreate Studios

09/26/2020

Is your company advertising for "brand awareness" or to actually sell something? Alvin Hampel, at one time copywriting chief for advertising agency giant Young and Rubicam, is most famous for his motto “It’s not creative unless it sells.”

The purpose of advertising is to sell, not to be creative. This is more important than ever in an era of fierce global competition and information overload.

09/19/2020

Some people are called “born salespeople.” They can seemingly create sales out of thin air. They can sell ice to Eskimos, as the saying goes. Yet there is little leverage in the activities of one salesperson, even a superstar, unless that success can be harnessed beyond the individual.

09/12/2020

If you studied business or marketing in the past you were most likely taught that all successful businesses focus on the 4-P's of marketing. That's not enough nowadays and the shift is towards the 4 M's of marketing. Learn more in this article.

Traditionally, marketing experts teach that there are four key elements to bringing in sales: Product, Price, Place, and Promotion. These are known as the 4 P’s, and together they form the “marketing mix,” a concept that has been in existence for decades.

09/07/2020

The success of any business is determined by how well
the offer reaches the intended audience. But is that easier said than done? Doesn't need to be.

https://www.metrocreate.com/blog/how-to-target-ideal-customer

09/05/2020

How you articulate your business is the difference between adding to the static and broadcasting clearly to your target customer. So, what's your USP?

https://www.metrocreate.com/blog/the-importance-of-a-powerful-unique-selling-proposition-usp

08/27/2020

Looking to bolster your efforts? Look into new advertising platform aimed at small businesses.

Hulu advertising will offer small businesses a way in the door with a $500 monthly minimum. Here's what you need to know about it.

08/22/2020

While the recipe for success has been debated since at least the time of Aristotle, it is clear that two factors are of great importance: an understanding of human nature and the ability to adapt to changing circumstances. https://buff.ly/2YqUfAy

08/19/2020

Law firms have some unique obstacles to consider when attracting new clients. However, the approach to digital marketing is the same as any business vertical. Here are 13 tips for law firms, but a good read for any business.

Getting more clients to a law firm, like every other organization, requires brilliant marketing skills and strategies. Many lawyers are great at

08/17/2020

What is branding? The answer to this question has depth beyond your logo. So, do you actually have a brand then?

The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

08/13/2020

Starting your own business has never been more popular or viable.

08/12/2020

Are you familiar with the term Dark Social Media? If you produce content and share on a schedule so you can measure results. You want to be aware of this.

Influencers, paid promotions and the most potent ways to build a customer base without leaving your desk.

08/11/2020

You might have a good idea of what the purpose of your business means to you, but what does that have to do with your customer?

What does the future of entrepreneurship look like? To build a future-proof business, the key lies in your business purpose.