Lake B2B

Lake B2B The World’s Leader in Marketing, Data Research and Solutions. We are recognized as an industry leader for one-reason: Bottom-line results!

Established in 1960, Lake Group Media serves the direct response industry with state-of-the-art list management, list brokerage, database building, and specialized marketing services. LakeB2B has over 1300 employees, and has been in business for over 23 years. It began compiling and aggregating data for Technology firms and Fortune 1000 firms early on, provides one of the best email marketing serv

ices, and is quickly becoming a technology partner making an impact on how data can be packaged and presented. LakeB2B is a DMA member, and co-exhibited with us at the 2010 San Francisco DMA, and 2011 Boston DMA.

Your RevOps team wasn’t hired to spend hours fixing CRM data.But that’s exactly what’s happening in most B2B companies.D...
05/28/2026

Your RevOps team wasn’t hired to spend hours fixing CRM data.

But that’s exactly what’s happening in most B2B companies.

Duplicate records.
Missing fields.
Wrong job titles.
Bad imports.
Broken lead data.

And suddenly your RevOps team is stuck doing cleanup work instead of driving revenue growth.

Here’s the real issue 👇

The problem usually starts BEFORE the data reaches your CRM.

Dirty data flows in from:
• lead sources
• enrichment tools
• imports
• third-party databases

Then RevOps teams are forced to fix the mess downstream.

Over and over again.

The solution isn’t hiring more people to clean faster.

The real fix is improving data quality at the source.

When your data is verified, enriched, and deduplicated before entering your CRM, your RevOps team can finally focus on what matters:

✔ Better pipeline visibility
✔ Smarter forecasting
✔ Revenue growth
✔ Operational efficiency

Not spreadsheet cleanup.

Fix the input.
Free the team.

Most healthcare awareness campaigns don’t fail because the product is weak.They fail because the targeting is inaccurate...
05/27/2026

Most healthcare awareness campaigns don’t fail because the product is weak.

They fail because the targeting is inaccurate, the data is outdated, and the message reaches the wrong healthcare audience at the wrong time.

Recently, LakeB2B partnered with a leading pharmaceutical brand to run a multi-touch HCP email outreach campaign across the US healthcare market.

The campaign targeted:
✔ Family Practitioners
✔ General Practitioners
✔ Pediatricians
✔ Gastroenterologists
✔ Pharmacists

using a verified and segmented healthcare database.

Here’s what the campaign achieved:
📌 52,903+ verified healthcare contacts targeted
📌 Up to 14.95% open rates
📌 Up to 3.88% click-through rates
📌 Bounce rates as low as 0.02%
📌 Structured 12-touch engagement strategy

The takeaway is simple:
When the right message reaches the right healthcare audience through the right approach, engagement improves.

For healthcare and medtech brands, strong outreach depends on:
✔ Accurate HCP targeting
✔ Clean healthcare data
✔ Compliant outreach
✔ Multi-touch engagement
✔ Consistent audience nurturing

Read the full case study below:
https://www.lakeb2b.com/case-studies/how-lakeb2b-empowered-a-leading-pharmaceutical-brand-to-roll-out-a-high-engagement-hcp-email-outreach-program?utm_source=LinkedIn+post&utm_medium=Engagement+&utm_campaign=Case+study_linkedin&utm_id=LakeB2B+&utm_content=Case+Study

05/26/2026

Your buyers aren’t ignoring your brand.

They’re just active across multiple channels while most campaigns still rely on only one.

Today’s B2B buyers move between:
✔ LinkedIn
✔ Email
✔ Display Ads
✔ Retargeting
✔ Intent-Based Outreach

before making decisions.

That’s why modern demand generation requires a smarter omnichannel strategy powered by accurate data and personalized engagement.

At LakeB2B, we help businesses build scalable multi-channel campaigns designed to improve reach, engagement, and pipeline growth.

Watch the video below to see how data-driven outreach is changing B2B marketing in 2026.

For more details: https://www.lakeb2b.com/blog/multi-channel-b2b-marketing-orchestration/?utm_source=LinkedIn+post&utm_medium=Engagement+&utm_campaign=Multi-channel_linkedin&utm_id=LakeB2B+&utm_content=Reel

Contact Us: https://www.lakeb2b.com/contact-us?utm_source=LinkedIn+post&utm_medium=Engagement+&utm_campaign=Multi-channeloutreach_linkedin&utm_id=LakeB2B+&utm_content=Reel

Honoring the heroes who served and sacrificed for the nation. This Memorial Day, we remember the courage, dedication, an...
05/25/2026

Honoring the heroes who served and sacrificed for the nation.

This Memorial Day, we remember the courage, dedication, and legacy of the brave men and women who made freedom possible.

From the entire LakeB2B team, wishing our US friends, clients, partners, and families a meaningful Memorial Day.

You spent months building an ABM campaign.Personalized landing pages.Custom sequences.Industry-specific messaging.Then i...
05/21/2026

You spent months building an ABM campaign.

Personalized landing pages.
Custom sequences.
Industry-specific messaging.

Then it launches…

And barely anything happens.

Low opens.
Low replies.
Almost no pipeline impact.

So most teams start changing:

* the messaging
* the creatives
* the offer
* the targeting

But almost nobody checks the real issue:

Are the contacts inside those target accounts still accurate?

In B2B, contact data becomes outdated fast.

People change roles.
Switch departments.
Leave companies.

That means a huge portion of your ABM campaigns may be reaching people who are no longer part of the buying process.

The problem isn’t always the campaign.

Sometimes it’s the data behind it.

Before launching your next ABM push, ask this:

“When was the last time we verified the contacts inside these accounts?”

That one step can change campaign performance completely.

Connect with us to learn how fresher B2B data improves ABM ex*****on: https://www.lakeb2b.com/data-enrichment?utm_source=linkedin&utm_medium=organic&utm_campaign=data_enrichment_2026&utm_content=text_post

05/19/2026

The old B2B agency model is starting to break.

Not because agencies failed.

But because modern B2B growth moves faster than traditional ex*****on systems.

Today, most B2B teams are still struggling with:

❌ High agency overhead costs
❌ Outdated prospect data
❌ Multiple vendors for one campaign
❌ Slow turnaround times
❌ Disconnected ex*****on teams
❌ Strategy with no real ownership

And in today’s market?

Speed + targeting accuracy directly impact pipeline growth.

That’s why more companies are moving toward Campaign-as-a-Service (CaaS).

Instead of managing separate vendors, CaaS brings everything together under one operational model:

✔ Verified B2B data
✔ Campaign ex*****on
✔ Targeting strategy
✔ Multi-channel outreach
✔ Optimization workflows

The outcome?

✅ Faster launches
✅ Better targeting
✅ Lower operational friction
✅ More efficient campaign ex*****on

The future of B2B growth is not about adding more vendors.

It’s about building tighter ex*****on systems.

🎥 Watch the video below to see how Campaign-as-a-Service is becoming a modern alternative to traditional agency models.

Learn more: https://www.lakeb2b.com

Most B2B teams think their low conversion rates are a nurture problem.It’s usually not.We’ve seen mid-market companies s...
05/18/2026

Most B2B teams think their low conversion rates are a nurture problem.

It’s usually not.

We’ve seen mid-market companies spend months:
✔ Rewriting email sequences
✔ Testing landing pages
✔ Changing CTAs
✔ Tweaking automation flows

…while their MQL-to-SQL conversion stays stuck at 12–15%.

The real issue?

Bad data.

In several funnel audits, nearly 35–50% of leads were:

* Outdated
* Poorly matched to the ICP
* Missing critical information
* Or simply not sales-ready

And no nurture sequence can fix the wrong audience.

Here’s the hard truth:
Companies will spend $50K optimizing campaigns after the lead enters the funnel…

…but hesitate to invest in validating the lead data itself.

If your pipeline conversion has been flat for months, don’t start by changing the emails.

Start by checking the quality of the data feeding your funnel.

Comment “Audit” if you want to review your lead data quality and identify hidden pipeline leaks.

Most B2B teams don’t actually have a data problem.They have a data activation problem.The data exists.The intent signals...
05/12/2026

Most B2B teams don’t actually have a data problem.

They have a data activation problem.

The data exists.
The intent signals exist.
The contacts exist.

But turning all of that into a campaign that launches quickly and executes efficiently? That’s where most teams struggle.

That’s exactly why the B2B Growth Stack was built.

Early beta results across US-based teams are already showing:

✔️ 5X faster activation from data to campaign launch
✔️ Higher accuracy across multi-industry coverage
✔️ Built for both marketing and sales ex*****on — together

The reality is simple:

Too many teams spend weeks preparing data before campaigns even begin.

The teams growing faster today are the ones activating and executing faster.

Learn more: https://lnkd.in/gxqTapBy

If your team is looking to improve campaign speed, targeting, and ex*****on efficiency, this is worth exploring.

5 signs your B2B data is quietly killing your pipeline.From SDRs wasting time on bad contacts to CRM records that haven’...
05/11/2026

5 signs your B2B data is quietly killing your pipeline.

From SDRs wasting time on bad contacts to CRM records that haven’t moved in months, the problem usually isn’t your strategy it’s your data foundation.

Most high-performing teams audit and refresh their data every 45 days.

Comment AUDIT and our team will help review your list.

Most campaigns don’t fail in strategy.They fail in ex*****on.The brief was solid.The targeting was right.The assets were...
05/06/2026

Most campaigns don’t fail in strategy.
They fail in ex*****on.

The brief was solid.
The targeting was right.
The assets were ready.

But the launch window slipped.
The data wasn’t activated in time.
The SDR team got the contact file three weeks late.

That’s not a strategy failure.
That’s an ex*****on infrastructure problem.

In 2026, the teams winning pipeline aren’t always the ones with the best creative. They’re the ones who execute faster, with cleaner data, across every channel.

What’s your team’s biggest ex*****on bottleneck right now?

Address

9450 Southwest Gemini Drive, Beaverton, OR 97008
Armonk, NY
83797

Telephone

+18883034466

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