03/27/2026
If you run an established plumbing, roofing, electrical, or cleaning company, here’s a general digital marketing budget guide:
• $500k–$1M revenue → 5–7% reinvested into marketing
• $1M–$3M revenue → 7–10%
• Scaling aggressively → 10–12%
This includes:
• Website improvements
• Local SEO
• Google Ads
• Social media advertising
Digital marketing for contractors should scale with your growth goals.
Underinvesting slows growth. Overinvesting without tracking increases risk.