Might & Main

Might & Main is a boutique brand design firm in Portland, Maine. Might & Main is a branding and design firm located in the historic city of Portland, Maine.

With a passion for process, we specialize in client-focused work that is cohesive, well considered, and on-point. We create identities from scratch, breathe new life into existing brands, and work with established companies to build on their valuable equity.

08/07/2026

It was a pleasure to be recognized by our community of hospitality design professionals with the gold for Visual Identity for Camp DeForest! Find us in the latest issue of Hospitality Design | HD Expo magazine.

08/03/2026

Great list! It’s nice to see both new and longtime clients making a strong showing in such good company.

06/16/2026

Longmont, Colorado’s identity is written on the landscape. Founded as a planned agricultural colony in the shadow of the Rocky Mountains’ Eastern slopes, the town that was shaped by a grid of irrigation ditches and carefully tended fields has evolved into an outpost for science and technology, but also a destination for hunting, fishing, and outdoor recreation. Hotel Longmont is designed to act as a contemporary civic hub; its brand identity reflects the orderly spirit, optimism, and sense of stewardship that underpinned the town’s founding, while its rooftop bar, Longmont Supply, takes its name from one of the town’s early irrigation ditches with design that conveys respect for the land that made the town’s existence possible.

06/02/2026

elizabeth has transformed a diminutive space on Wharf Street into a vibey, sexy hideaway that feels more like Paris or New York than Portland (in all the best ways).

05/19/2026

Blind Tiger is a beautiful example of a hospitality brand developing thoughtfully over time while staying true to its origin story. New layers, illustrations, language, and positioning don’t just expand the system — they strengthen and clarify the original identity, creating a brand that becomes more fully itself over time

04/27/2026

It’s opening day for Cambridge Common House, a new outpost from Lark Hotels, with stunning interiors by Elder & Ash.

Address

95 Roberts St
Asheville, NC
28801

Website

http://www.might-main.com/

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