Might & Main

Might & Main Might & Main is a boutique brand design firm in Portland, Maine. Might & Main is a branding and design firm located in the historic city of Portland, Maine.

With a passion for process, we specialize in client-focused work that is cohesive, well considered, and on-point. We create identities from scratch, breathe new life into existing brands, and work with established companies to build on their valuable equity.

elizabeth has transformed a diminutive space on Wharf Street into a vibey, sexy hideaway that feels more like Paris or N...
06/02/2026

elizabeth has transformed a diminutive space on Wharf Street into a vibey, sexy hideaway that feels more like Paris or New York than Portland (in all the best ways).

Blind Tiger is a beautiful example of a hospitality brand developing thoughtfully over time while staying true to its or...
05/19/2026

Blind Tiger is a beautiful example of a hospitality brand developing thoughtfully over time while staying true to its origin story. New layers, illustrations, language, and positioning don’t just expand the system — they strengthen and clarify the original identity, creating a brand that becomes more fully itself over time

It’s opening day for Cambridge Common House, a new outpost from Lark Hotels, with stunning interiors by Elder & Ash.
04/27/2026

It’s opening day for Cambridge Common House, a new outpost from Lark Hotels, with stunning interiors by Elder & Ash.

Cheers to five beautiful years of Ernest — bringing the fun to fine dining in San Francisco’s Mission District.
03/26/2026

Cheers to five beautiful years of Ernest — bringing the fun to fine dining in San Francisco’s Mission District.

Woodford F&B has been an illustrious victualer since day one, but ten years on, it’s officially a canonical institution....
01/21/2026

Woodford F&B has been an illustrious victualer since day one, but ten years on, it’s officially a canonical institution. Here’s to many more, friends.

When he’s not busy building a strong and supportive community, or making bold, breathtaking works of art, is the steadi...
01/16/2026

When he’s not busy building a strong and supportive community, or making bold, breathtaking works of art, is the steadiest hand in the sign-painting biz. We’re honored to have him translate our design on , and proud to be part of his circle.

01/14/2026

Congratulations to Haystack Mountain School of Crafts on 75 years of creative community building! Grateful to play a small part in sharing this remarkable legacy.

Named for the Bog Laurel of the Adirondacks, is a study in restraint — drawing from Japanese and Scandinavian tradition...
01/08/2026

Named for the Bog Laurel of the Adirondacks, is a study in restraint — drawing from Japanese and Scandinavian traditions to create warmth through simplicity, ritual, and rhythm. A deliberate departure from the usual ‘rustic mountain lodge’ playbook.

Some of the brands we helped bring to life this year — each sparking joy, stoking curiosity, blazing a trail, or giving ...
12/30/2025

Some of the brands we helped bring to life this year — each sparking joy, stoking curiosity, blazing a trail, or giving you a beautiful place to land. Here’s to more good work, good places, and good people in 2026.

Some of the brands we helped bring to life this year — each sparking joy, stoking curiosity, blazing a trail, or giving ...
12/30/2025

Some of the brands we helped bring to life this year — each sparking joy, stoking curiosity, blazing a trail, or giving you a beautiful place to land. Here’s to more good work, good places, and good people in 2026.

p.s. eat more pickles

Address

95 Roberts St
Asheville, NC
28801

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