Sound Mind Design

06/02/2023

We're so excited about our recent Craft Beer Marketing "Crushie" Award win in the category for Best Cause-Related Beer Campaign for our Pints with Purpose Summer Series! This summer release series featured 5 small batch recipes created with our Pints with Purpose Community Partners in mind, with beautiful label art designed by local artist 🎨 Thanks so much !

And a special shout out to our Pints with Purpose partners for all the incredible work they do for this community! We couldn't be prouder to support them with this series and beyond.

11/01/2022

THIS FRIDAY! Our first ever ART OPENING! We've been working hard for months to create a collection of over 20 pieces of art and we just can't wait for you to see it! This body of work features EXTRA fancy carvings and laser cuts in Paper and Wood.

The show title is OVERCOME bc, it wasn't easy with all that was happening in life and in the world, to get all this art done. And now we want to celebrate that: "you can overcome your circumstances and live the life you imagine." I quote I've kept close to me since my 20s. Knowing that life is a long game and you CAN get the rough patches keep you from moving forward. I also like COME OVER which is a phase I shouted so many times over 2020 and we did it anyway.

This collection features a series of time trackers with little pieces that you move daily to track a goal. They can also be used to track a time when something will happen, like a loved one coming home. Anyone who's pursued a goal or a life change may know change happens day by day, moment by moment and these perpetual calendars represent that journey. Tiny tweaks!

I'm just so grateful to my friends and family for holding space with me (through the pandemic) and witnessing this life in all its messyness. If there's anything I've learned over the past 3 years, its a new understanding of humanity as ugly, sick and imperfect and that we are all gonna die. Its easy to skip past that darkness and gloss over things and act ideal, but just see the mess as part of being human and work together to clean it up and take it slow - so we can be together. Love and kindness is the answer for overcoming.

You don't need tickets! Just come. The show will be up all month. I hope to see you FRDAY 5-7 Harvest Records!

Art Opening: OVERCOME by Sound Mind Design

12/26/2018

Hey! Happy Holidays! In September, I did a Pecha Kucha presentation about my work 20 slides 20 seconds per slide. Check it out!
https://www.pechakucha.org/presentations/adventures-in-graphic-design/play

11/16/2018

Hey! Thanks to AVL Today for posting the mural that I finished last Friday at the new Biscuit Head in Arden.

Local artist Jenny Fares of Sound Mind Creative completed the 152-square-foot hand-painted mural in Biscuit head's new South Asheville location. The mural features a mix of mod kitchens, cat heads, vintage flour sacks, cooking utensils + a giant “DANG” all in black and white. While there is no official opening date just yet, Biscuit Head South (1924 Hendersonville Rd.) is slated to open this month. // 📷:

10/24/2018

Hey! Wow! What a honor to get to design a mural the size of a city block. This was a total drop-everything,-hellz-yeah moment. I have been in love with Asheville On Bikes for years and always respected the wonderful with they do for urban bike safety and education as well as just making commuting by bike look and feel so sexy. Not to mention the nitty-gritty-get-up-in the city’s business and make it happen hard work they do. (Thank u so for making this happen.) And my heart is so bundled up and warm about making it safe for bikes and pedestrians with all I’ve learned about designing things for Connect Buncombe (greenways) and strive not to drive (unca) and asheville city bus maps (wow so many map signs we laid out). My love goes on and on for making it easy for all people to get around safely and easily in the city. But this project blew my top off bc finally we get to paint something huge and permeant in the darn street!! And there are so many wonderful statements this action makes for our city huge butterflies was all I could think of to represent the beauty of this transformation.

We’re installing AVL’s first street mural as part of the Street Tweaks Team project and we need your help. Volunteer for the build dates, Nov. 1-3. Go to ashevilleonbikes.com for details.

04/03/2018

Graphic Design, Branding and Illustration

12/04/2017

So excited to share the packaging project we did for Halfmoon (a Canadian yoga product company). Thanks to Heather Hambor for the photos.

Packaging for Halfmoon Yoga Products