Darby Communications

Darby Communications A PR and digital marketing agency that thrives on creating stories and building meaningful relationships.

Darby Communications is an Asheville-based public relations and digital marketing firm representing leaders within the outdoor, wellness, and fitness industries. We do everything from traditional media relations and event planning to social media management, email marketing, and athlete and ambassador management.

Long before a product ever appears in a gift guide, round-up, or a dedicated review, it’s been through a complex behind-...
04/17/2026

Long before a product ever appears in a gift guide, round-up, or a dedicated review, it’s been through a complex behind-the-scenes journey. PR samples aren’t just products; they are carefully positioned tools that have to fit into a specific place where they can truly stand out.

A PR sample goes through a journey that can takes weeks, months, or in some cases, even years. So many factors go into this timeline, including editorial calendar shifts, breaking news taking the spot of a scheduled review, and shifting media staff.

Darby Comm Sr Account Exec, Stacy Kline, takes us through The Life Cycle of a PR Sample in this recent Darby Edit.

More often than not, our clients' brand personas look suspiciously like someone sitting in our office. Together, we form...
04/09/2026

More often than not, our clients' brand personas look suspiciously like someone sitting in our office. Together, we form a small ecosystem of outdoor consumers who’ve spent an embarrassing amount of money on gear.

That got us thinking... what if we actually modeled personas based on survey data we collect about ourselves?

So, for fun (and science), we decided to do just that!

Lots of fun to unpack on The Darby Edit linked in our bio.

04/02/2026

Happy 8 year Darby-versary to our favorite VP of Operations, Cory Van Auken! In the past 8 years we've watched Cory grow from an inquisitive Account Coordinator to Account Executive and now the ever-curious VP of Operations and partner. Cory, we're so grateful for all you do for our agency to ensure we're always staying ahead and building a sustainable future!

04/01/2026

Over the past two decades, Darby Communications has grown…a lot. Now, 12 people strong, our team collaborates with brands across the broader outdoor industry, from endurance startups finding their footing to outdoor industry vanguards pushing boundaries and legacy hunting and fishing brands remaining relevant. And it’s time for our online presence to reflect this.

The new branding and website aren’t an agency reinvention, but rather a timely update. The outdoor, hunting, fishing, and endurance industries have their own communities, cultures, and media ecosystems, and we’ve spent years building fluency across them. Now, our site reflects this.

But the update we’re most excited by isn’t visual; it’s our new journal, The Darby Edit. Learn more about it by visiting the link in our bio and let us know what you think of the new Darby Comm branding and site in the comments.

03/19/2026

Braved the Boston winter a couple weeks ago to go to the Energia Vitale U.S. premiere with a special Q&A hosted by . Amazing film and special event. Thanks to everyone involved!

02/27/2026

February highlights!

We’re excited for and to head out to Colorado next week for winter OMA. They’ll be representing Darby clients and !
02/20/2026

We’re excited for and to head out to Colorado next week for winter OMA. They’ll be representing Darby clients and !

Last week launched the next generation of fast boil systems to deliver the same fast, compact, and efficient performanc...
02/18/2026

Last week launched the next generation of fast boil systems to deliver the same fast, compact, and efficient performance to groups with the Flash 1.8L and the Flash Java 1.8L

Our team has been working hard to support the launch and can’t wait to see the new systems in the wild

A true leader in the office and on the trail, today we celebrate Assistant Media Relations Director Katie Richter, who h...
10/29/2025

A true leader in the office and on the trail, today we celebrate Assistant Media Relations Director Katie Richter, who has been with Darby Comm for 7 years!!

💥Katie is a creative force in work and life and we are so glad she’s on our team! Share your favorite Katie memories in the comments below!

Address

8 Magnolia Avenue Suite 200
Asheville, NC
28801

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18282540914

Website

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