12/30/2025
🎣How to make your money work for you and not the other way around?
Once upon a time, you could open a phone book, look for a handy man. The first name would be something like “A-1 Handyman”. A-1 knew how to be the first call 9/10 times. A-1 answered the phone, and got the job, 9/10 time.
We don’t use phone books much any more. We use our phones for any service or product we want to buy.
The last time you looked for a new piece of equipment, where was the first place you searched? The best local barber or hair salon?
- Facebook
-Google
-Other Social. Media
-Online classifieds
Those services and stores are no longer shown in alphabetical order. How do you become the 2026 equivalent of “A-1 Handyman”? Well, it’s a lot more complicated, but boils down to two things: Placement. Build.
Just like when you looked for a new dump bed, or airless, most potential customers will, like you, look for their contractor in the same way.
We want to catch fish. A specific kind. The kind who need their driveways paved or their barns painted.
You have two options for fishing:
A very large net that is thrown in the general direction of where in the water we know fish should be.
You will catch fish. You will also spend a lot of money in making, upkeeping, and manpower to manage the boat and cast the huge net that will be used to also catch garbage, old shoes, tires and tire kickers. But, there will be fish. This is the easiest route if you have an unlimited budget. Great for Fortune 500 companies and items that are mass marketed. Remember Furby? Coke. Doritos.
A small net, tightly woven, directly placed in the exact spot where you have diligently researched the kind of fish you want, are known to live, spend time, frequent, chit chat, nibble and the most valuable action, are hungry for a bite.
Your net will have less fish, but almost all of them will be the kind you want. The kind of fish who own properties and are the primary decision maker.
The kind of fish who are hungry and you are the shiniest lure in their sights.
We only offer tight net fishing.