06/03/2026
The ready-to-drink category surpassed vodka in global value last year, according to IWSR. This is big news considering the LGBTQ community in the US have been the champions of vodka for decades. In the US on-premise, the share of spirits-based RTD volumes rose from 6% in 2020 to 14% in 2024 and is expected to hit 17% by 2029. πΉ What is your beverage of choice this summer?