SPI Marketing

08/21/2026

So proud to be part of this campaign, helping to activate it in LGBTQ venues and events around the country.

We’ve spent the better part of three years now watching brands do the math on LGBTQ+ marketing and come back with a smaller number. You know the pattern by now: quieter Pride, smaller budgets, campaigns that run in June and disappear by July. So when a category is not only holding its spend but vi...

08/18/2026

Experts on one of the most influential and powerful consumer groups in America, SPI has been supporting marketing efforts in the LGBTQ community for over 30 years. 🏳️‍🌈

08/17/2026

We’re honored to be recognized in the latest article from ILoveGay.NET exploring who is truly showing up for the LGBTQ+ community in 2026. The piece highlights four models shaping LGBTQ+ spirits marketing and we’re proud that SPI Marketing was recognized as the agency layer helping brands build meaningful connections with our community.

A huge thank you to our friend and the article’s author Matt Skallerud for the thoughtful recognition and for continuing to spotlight the people, brands, and organizations doing the work.

For more than 30 years, SPI Marketing has believed that authentic LGBTQ+ engagement isn’t about showing up for a moment—it’s about building relationships, understanding the community, and staying committed. We’re grateful to be part of the conversation. And even more grateful to continue doing the work.

Thank you for the recognition! ❤️🏳️‍🌈


https://www.linkedin.com/feed/update/urn:li:activity:7494000768413483008/

When we expanded our 2026 Alcohol, Spirits & Gay Bars Market Guide, one thing became clear: there are really only four ways a beverage brand shows up in LGBTQ+ nightlife — the ambassador, the portfolio player, the agency, and the founder. Patrik Gallineaux has been Stoli's LGBTQ+ ambassador since 2010, with $1M+ moved through Raising the Bar and the Key West Cocktail Classic behind him. Diageo brings portfolio scale and a decade-plus internal record. SPI Marketing, founded by Scott Seitz, is the NGLCC-certified agency layer that makes the others work. And Gay Water and Disco Fizz represent the model that structurally can't retreat — because the identity is the product. Four models, one common thread: staying.

https://ilovegay.net/who-actually-shows-up-the-four-models-behind-lgbtq-spirits-marketing-in-2026/

06/30/2026

Hit the 2026 midway mark after San Francisco Pride with 45 event activations completed, including Prides, festivals, pool parties, fe**sh gatherings, ballroom competitions, sporting events, and others that helped our clients reach LGBTQ consumers where they celebrate and connect. Let’s go! We’re just getting started 🏳️‍🌈🏳️‍⚧️

06/15/2026

This partnership continues Absolut and Madonna’s decades-long advocacy for the LGBTQ+ community, and the creative will be placed in publications that support the q***r community as a nod to Absolut’s landmark 1981 advertisement in The Advocate. 🏳️‍🌈🏳️‍⚧️

Pernod Ricard-owned Absolut is the Official Vodka Partner of pop icon Madonna’s new album, Confessions II.

06/03/2026

The ready-to-drink category surpassed vodka in global value last year, according to IWSR. This is big news considering the LGBTQ community in the US have been the champions of vodka for decades. In the US on-premise, the share of spirits-based RTD volumes rose from 6% in 2020 to 14% in 2024 and is expected to hit 17% by 2029. 🍹 What is your beverage of choice this summer?

04/16/2026

PRIDE IS JUST AROUND THE CORNER 🏳️‍🌈✨

As trusted partners in all things LGBTQ+, SPI is ready to assist your company or brand celebrate and support our amazing community. 🌈 We’re pros at amplifying your shared values and allyship with the q***r community, and helping you connect with LGBTQ+ consumers, so let’s open a conversation about your goals for 2026. ☎️