13 Stars Media

11/04/2021

For only the second time in its 75-year history, The Malibu Times newspaper has changed hands.

12/22/2020

Happy holidays everyone!

As you know, at the start of 2020, we changed our company name to 13 Stars Media and are carrying on the tradition of Making Commiunities Better Through Print.™ and thank you all for your support in a difficult year for all of us.

We extend our sympathies and concern to all who have suffered, and we are in this together to make the future bright and hopeful.

In the darkest hour, the light is returning. This is the message of Winter Solstice, Dec. 21, 2020 and the message from us to you. We encourage everyone to open their hearts, minds, and bodies to the light of a brighter future where we work together to make a better world for the newborn.

Thank you for being here for this.

You are so much. We are so much. Together, we are so much more.

12/05/2019

Myth 1: We read what we’ve clicked on

For 20 years, publishers have been chasing pageviews, the metric that counts the number of times people load a web page. The more pageviews a site gets, the more people are reading, the more successful the site. Or so we thought.

Chartbeat looked at deep user behavior across 2 billion visits across the web over the course of a month and found that most people who click don’t read. In fact, a stunning 55% spent fewer than 15 seconds actively on a page. The stats get a little better if you filter purely for article pages, but even then one in every three visitors spend less than 15 seconds reading articles they land on.

The media world is currently in a frenzy about click fraud, they should be even more worried about the large percentage of the audience who aren’t reading what they think they’re reading.

Seventy percent of respondents said they find online ads annoying and usually irrelevant, and 71 percent stated they do not pay attention to most online ads. On the print side, ad mail delivered to homes is read by 60 percent or more of respondents at least once per week, with 55 percent saying they...

02/10/2019

Gina just laid out our entire business plan in a LinkedIn article ... and I shared it on Facebook. It’s as ironic as it is foretelling. This is a great time to be alive and a great time to be an agent of change.

I know, I know..